Survey: 88% of people will look for driving directions after using voice search – You Find Ltd.

9 out of 10 consumers use a voice assistant on their smartphone; 41% also said they use this feature on a daily basis According to a recent survey and report by reputation management and local SEO provider Chatmeter, nine out of ten smartphone users have a habit of using virtual assistants. Four adults will check …

Stay updated with our latest gifts, offers and news:

13336

Survey: 88% of people will look for driving directions after using voice search

Survey: 88% of people will look for driving directions after using voice search

9 out of 10 consumers use a voice assistant on their smartphone; 41% also said they use this feature on a daily basis

According to a recent survey and report by reputation management and local SEO provider Chatmeter, nine out of ten smartphone users have a habit of using virtual assistants.

Four adults will check the local information

The survey also found that about 40% of consumers “use voice search to find directions, addresses or business hours”, while 27% said that “the main use of voice systems is to find restaurants, shops or companies”.

It’s common to search for local information on mobile devices. In the case of Google’s conference call yesterday, CEO Sundar Pichai said, “Local mobile search is growing faster than overall mobile search, with nearly 50% growth last year alone.”

After the local voice search, the driving route is reached

After using the voice search of their smartphones to check local information, about nine out of ten (88%) users said that they “usually use the function of driving directions”. This is in line with the idea that mobile search meets real-time needs and “proximity”.

The report generally ignores the distinction between using smartphones and smart speakers for voice search. However, it clearly states that “61 consumers own a smart speaker – 51% of them use it every day and 29% use it at least once a week.” If we take 250 million adults as the base, it means that 152 million people in the United States now own smart speakers. This number is significantly higher than other estimates and is therefore unreliable.

A recent large survey by Kantar TNS found that about 21% of U.S. households have at least one smart speaker. There are about 117 million households in the United States, which means that the number of smart speakers is about 25 million (assuming only one per household). However, many families have more than one.

All in all, the popularity of smart speakers is somewhere between the results of Kantar and Chatmeter surveys.

Impact on market participants

When it comes to user behavior, we need to distinguish between smart speakers and smartphones. There is still room for smart speakers to generate a lot of searches. Of course, consumer behavior will change over time, and smart speakers will eventually bring more new discoveries and business opportunities.

In contrast, smartphones are still the main means by which the masses browse the Internet. As voice-based mobile search and single answers (from Google Assistant) become more mainstream, market players need to optimize snippets (summaries) to respond to conversational queries with more organized data and richer content.

Hot Post

[Facebook Tries Changing Feed Mode?]

Recently, the most controversial topic is Facebook’s testing in specific countries, where they’ve split the “News Feed” into “Personal Feed”...

Read More...

Facebook launched a global story for groups and added emojis

Facebook announced on Tuesday that it will launch Stories for groups in global markets and allow group members to use...

Read More...

Analysis of various occupations in the IT industry

1. Programmer This is one of the most basic professions in the IT industry, and the main responsibility is to...

Read More...

Lastest Post

20250307130121898

AI Doubles SEO Efficiency? 5 Practical Application Methods! Early Industry Insights

Artificial Intelligence (AI) is rapidly advancing and permeating various industries, and the field of SEO (Search Engine Optimization) is no…

Read More...
20250122141604483

SEO-Driven Lead Nurturing and Lead Finding: A Complete Strategy and Tool Guide for Improving Potential Customer Conversion Rates

In today’s highly competitive digital marketing environment, attracting potential customers is just the first step; the real challenge lies in…

Read More...

TikTok Banned, Xiaohongshu Unexpectedly Rises: A Battle for Digital Sovereignty and an Opportunity for Cultural Export

When the U.S. government wielded the “national security” baton, attempting to erase TikTok from its app stores, a battle over…

Read More...

2025 AI Tool Recommendations: 20+ Efficient Tools to Easily Handle Image Generation, Content Creation, and Data Analysis!

In today’s digital age, AI tools have become essential assistants for improving work efficiency and creativity. Whether it’s image generation,…

Read More...

[Education New Year Special] 100+ New Year Blessings for 2025 Snake Year: The Complete Guide

During the off-season in the education industry, websites can increase user interest and engagement through various methods beyond updating common…

Read More...

Related Post

Mastering board promotion is a few simple steps

First of all, the promotion of the discussion forum should screen out the discussion area with high popularity, people have...

Read More...

YouTube launched the “Creation Incentive Program” The best time to lay out overseas network promotion

As a user-generated content-driven platform, YouTube has nearly 2 billion registered users worldwide, making it the short-form video platform with...

Read More...

Make good use of CPA to maximize your marketing

I was fortunate to be invited by Google to attend the “Understand Digital Marketing & Analytics in a Day” seminar...

Read More...

The online propaganda model is effective publicity

P> network publicity, as the name suggests, is to use the network as a big platform to carry out promotional...

Read More...
privacy

We use cookies on this website to provide a better user experience. By continuing to browse the website, you are giving your consent to receive cookies on this site. For more details please read our Privacy Policy