Social Media Direction 1: Make Good Use of Social Listening Tools
Brands can continuously monitor users’ opinions, discussions, and post-use feelings about the brand through social listening tools. This is very important for brand promotion and preventing public relations disasters, and it also allows for monitoring competitors’ movements.
Social Media Direction 2: Continue Utilizing Video Marketing
The mysterious “Anyone” fireworks TV ads at the end of 2018 successfully resonated online, and it is anticipated that 2019 will continue to be dominated by video. Moreover, a single video can be edited into different lengths and shared across multiple platforms like Facebook, YouTube, and even as TV commercials, maximizing its impact.
Social Media Direction 3: Understanding Micro-Influencers Marketing
In 2018, there was an abundance of KOL marketing, but it is believed that in 2019 micro-influencers will start to replace KOLs as the mainstream marketing strategy. Besides being more expensive, KOLs also started to give off a “paid to advertise” vibe, whereas lesser-known influencers appear more like real users and, because they have many followers, product information can more easily penetrate their circles of life.
Social Media Direction 4: Produce Quality Brand Content
Compared to content that merely fishes for likes and comments to boost engagement, both Google and Facebook have recently made efforts to change their algorithms to combat behavior involving no substantial content, clickbait titles, or fake news. In 2019, it would be wise to seriously produce quality brand content that aligns with big data analysis to attract audience interest, spark their consumption desires, enhance the brand image, and cultivate loyal fans.
Social Media Direction 5: Pay Attention to the Development of Stories Ads
The Stories format, which began with Snapchat, was quickly replicated on Instagram, Facebook, WhatsApp, and even YouTube! Currently, there are over 400 million active daily users of Instagram Stories globally. With the continual development of new features, in 2019, there should be more attempts to engage with fans using the new functionalities of Instagram Stories to capture the market.
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