In the early days of foreign trade brand building, there is no inclusion in the search engine, and if you don’t do anything, it is difficult for the website to be included, so if your website wants to do Google ranking optimization, you need to take the initiative to submit your website to Google through Google Search Console! Submit your sitemap in the console so that Google can understand your website architecture and direct Google search engine spiders to crawl your website.

How does Google Ranking Optimization let Google search engines know about your website?

Before submitting your website to Google, you also need to let the Google search engine know what industry your website is, what are the main keywords of your website, and the search engine will be clear about these, and when your website pages are indexed, it is possible to appear when users search for these keywords. In summary, the following points are required:

1. Make sure that the pages of your website contain core keywords

2. Make sure that the title and description both contain core keywords, and that the content description is accurate and specific

3. Make sure that the website has breadcrumb navigation, which can clearly describe the path and hierarchy of the current page

How to ensure the quality of website content in Google ranking optimization?

At the beginning of the establishment of foreign trade brands, it is necessary to continue to produce high-quality content (which can be industry information, can be product information), the important thing is to be original, not opportunistic to move articles from elsewhere or pseudo-original, because the new station has a test period, if the content of your website is not your own original, it may violate Google’s algorithm rules, resulting in the website being hit by the Google search engine, and in serious cases, it will even be judged as a spam website by the Google search engine, and your website will be removed directly from the Google index database!, so that the site inclusion is reduced to 0. Therefore, in the early stage of foreign trade brand building, it is necessary to continuously provide users and search engines with high-quality and valuable content, so that the website’s inclusion and ranking will be better and better.

Search engines like high-quality content, you can start from the content aspect, try to make your own website and peer websites different, then the ranking will get better and better! The different search engine algorithms and rules mentioned at the beginning of the article are different, in fact, not all right, no matter how big the difference between the algorithms and rules of different search engines, they are ultimately the same purpose, providing users with high-quality content services, so that users can quickly find the information they want.