Stay updated with our latest gifts, offers and news:

13336

You are all set, thank you.

In 2020, do a good job in online word-of-mouth marketing, and make three suggestions

In the first half of 2020, global enterprises were shrouded in the shadow of the epidemic, and many of them switched from offline to online word-of-mouth marketing, which highlighted the importance of social media marketing.

Today, Youyihua will share with you three suggestions for online word-of-mouth marketing on social media, let’s take a look~

Point 1: Social media will focus on “one-stop commerce”

What does a one-stop business look like? For example, in the past, the process of each consumer buying a product was mostly divided into knowing the product, collecting reviews on different web pages, and planting other products on the way, and then deciding whether to buy it after advertising and re-promotion. There are countless opportunities to make consumers abandon your products, so to reduce this, “one-stop commerce” was born. For example, if a product is promoted in Instagram Stories, there is information about the product and a link to buy it, and there are tagging tags that allow people to find product reviews. Once you are in the link, you can decide whether to buy or not. From recognizing the product, checking other people’s reviews, to making a decision to buy, it is all carried out on the same platform, so it is called “one-stop business”. Brands and social media platforms have partnered to create their own homepage, from the display page to the purchase link, which is so convenient from the consumer’s point of view!

2020線上口碑營銷

Point 2: Community listening is an essential tool to prevent PR disasters

Previously, we popularized the concept of community listening, which refers to the use of the Internet to collect consumer feedback information, observe the positioning of the corporate brand in the market, understand the reputation of its products among consumers, and gain insight into the actions of competitors. It can also accurately analyze the performance of social media for corporate brands to determine the direction of future development. Similarly, community listening can also be effective in preventing and dealing with common “PR disasters” by detecting clues before a company’s brand image is damaged, and taking immediate action at the right time to prevent the incident from worsening and avoiding a deterioration of reputation. If the crisis is handled properly, it can even turn the crisis into an opportunity, which is an essential tool for any corporate brand.

社群聆聽是預防公關災難的必備工具

The third point: the position of leader marketing in social media is more important

Influencer Marketing is closely related to “one-stop business”. Most KOLs promote their products from a friendly and soft perspective on Instagram and Facebook, and they disseminate advertising messages on social media, and then guide consumers to recognize the products, which can be described in layman’s terms, called “influencer bloggers”. According to the survey, 82% of consumers will buy a product because of the promotion of their favorite blogger.

However, choosing a blogger who is suitable for your business brand is not simple. Before selecting a blogger, a corporate brand must first understand their online positioning, background information, the authenticity of the number of followers, and even whether the blogger has provided promotion to competitors. Only when you have a full understanding can you achieve the maximum promotion efficiency while saving money and time.

領袖營銷在線上口碑營銷中的地位更加重要

As a professional overseas promotion expert, Youyihua has decades of experience in digital marketing, and can tailor marketing solutions for you such as brand going overseas, online marketing, and social media operations.

Hot Post

How do you make Google understand the structure of a website?

How do you make Google understand the structure of a website?

Let Google understand the structure of a website is one of the basic conditions of SEO, how to ensure that your…

Read More...

Sameness of Hong Kong website optimization

Hong Kong is a prosperous area, and the value created by its economy is significant. With the expansion of the...

Read More...

【You Find Awards | You Find Awarded “Best Use of Digital”】

We’ve finally done it! The feeling is still so exhilarating and thrilling! Last night, You Find won the “MARKies Award...

Read More...

Lastest Post

Bring your brand in front of mainland Chinese consumers using XIAOHONGSHU

As China and Hong Kong have reopened borders, we are seeing a strong rebound of Chinese tourists visiting Hong Kong….

Read More...

Mastering the Techniques of Website SEO Optimization: Strategies and Best Practices from YouFind

In the digital age, the visibility and success of a business are inextricably linked to its online presence. At the…

Read More...

Maximizing SEO Impact: Unleash the Power of OKRs for Measurable Growth

Have you heard about OKR? It’s the new buzzword in digital marketing, revolutionizing goal setting and performance tracking with its…

Read More...

Xiaohongshu effect – 北川半兵衞烏龍茶 becomes a must-buy in Hong Kong

北川半兵衞烏龍茶has recently become the hottest topic in XIAOHONGSHU and is highly praised by a large number of mainland tourists as…

Read More...

Use 小紅書 to create a 搶買effect for your baby care brand

As China and Hong Kong reopened their borders, we are seeing a surge in visitors from the mainland to Hong…

Read More...

Related Post

【YouFind Wins “Outstanding Digital Marketing Strategy Brand” Award】

Thank you all for your recognition! Mr. Jeffrey Chu, Director of YouFind, attended the “CEO x Entrepreneur of the Year...

Read More...

The core content of network promotion

There are many ways to promote network promotion, among which free website promotion is some discussion forums, SNS, exchange links,...

Read More...

Ways to do a good job of branding

Brand promotion is an important part of the process of establishing and maintaining brand influence, which can fully demonstrate the...

Read More...

Active marketing is the key to foreign trade enterprise brands going overseas

In recent years, with the development of the mobile Internet, Internet consumers are getting younger and younger, the situation of...

Read More...
privacy

We use cookies on this website to provide a better user experience. By continuing to browse the website, you are giving your consent to receive cookies on this site. For more details please read our Privacy Policy