There are many ways to promote network promotion, among which free website promotion is some discussion forums, SNS, exchange links, blogs, microblogs, WeChat and other new media channels. To carry out network promotion, its carrier is the Internet, and without the promotion of the Internet, it is not network promotion.

Network promotion includes four aspects, network marketing, network publicity, network promotion, and news promotion. The various means and methods adopted by the Internet to carry out network publicity and promotion can achieve the effect of increasing popularity. Compared with the traditional advertising, the purpose of online promotion is to increase its own exposure and maintain the brand.

E-commerce has been developed in Hong Kong for more than 10 years, and its derived industries such as search engine optimization and online promotion are still a new concept, because domestic professional companies and professional talents are very scarce and cannot meet the development needs of the existing industry. Powerful companies often promote marketing by spending money, while most small and medium-sized enterprises achieve the purpose of increasing brand awareness through targeted and low-cost online promotion.