Google’s search characteristics – You Find Ltd.

Google SEO translated into Chinese is Google optimization, Google optimization is for Google’s search engine search results optimization, it refers to the website ranking rules according to the Google engine website ranking rules for website planning, web page design, to ensure that the website from the content, structure, links and other aspects of the Google …

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Google’s search characteristics

Google’s search characteristics

Google SEO translated into Chinese is Google optimization, Google optimization is for Google’s search engine search results optimization, it refers to the website ranking rules according to the Google engine website ranking rules for website planning, web page design, to ensure that the website from the content, structure, links and other aspects of the Google ranking rules as much as possible, can get a better ranking in Google’s search results, so that potential customer groups can be found faster, so as to get the best marketing effect.

When ranking a website in search engines, it is not only necessary to look at the relevance of the relevant information of the page, but also to consider the prestige of the website, such as the number of external links, the high click-through rate of the page, and so on. Therefore, websites with more content will definitely rank in front of websites with poor content.

Google’s search engine optimization is to design the search principles suitable for search engines according to the search characteristics of various search engines, so as to obtain some behaviors that are included in search engines and rank high.

The main work of Google SEO is to optimize the web page by understanding how Google crawls Internet pages, how to index and how to determine its search result ranking for a specific keyword, etc., so as to improve the ranking of Google, and then increase the number of visits to the website, and ultimately improve the sales or publicity ability of the website.

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KOL(關鍵意見領袖)

在互聯網尚未普及的時代,資訊的傳遞非常「單向」,我們接觸的資訊來源主要是大眾媒體──消息經由記者接收、由記者進行消化、整理、報道,再傳達至你與我。然而,在當今的世代,資訊不單不是單向,有是「多面向」,有如蜘蛛網,你我他可以獨立連結,也可以以群組的方式地集體連繫。從群眾的角度而言,當中尤其由 KOL(Key Opinion Leader,關鍵意見領袖)扮演著舉足輕重的角色,KOL 對在社交媒體所發表的評價,不單是吸引無數跟隨者的眼球,更影響很多人的消費決定。不難明白的是,很多品牌管理者、廣告商,現在都力求找到優秀的 KOL 以達致廣告的效果。 那麼,一位優秀的 KOL 該具備什麼條件?知名度高就一定有影響力嗎?其實不然。知名度和影響力,兩者都是重要的指標,然而,兩者未必有正比的關係。 一個知名度高的 KOL,很可能有大量的支持者(即粉絲,Fans)或者跟隨者(Followers),但未必代表這位 KOL 可以影響他們的消費決定;反之,一個具有強大影響力的 KOL,可能他算不上是街知巷聞,但他的一小撮的支持者對他可是亦步亦趨。 揀選 KOL 的質與量指標 再深入一些去想,行銷人員在評核如何選擇合適的 KOL...

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