Why brand exposure is inseparable from content marketing?—— Guidelines for choosing a content marketing platform and do’s and don’ts for writing articles
The rapid development of the Internet has greatly changed people’s Internet search habits. We don’t search for a keyword directly and go to a merchant’s official website to learn about or buy a product like before. When we want to learn about a brand or buy a product, we first search for its brand reputation online, learn about the product from the user’s shared experience, and then decide whether to buy it, or compare the user experience of different brands before choosing the product. Content marketing is especially critical when it comes to understanding and comparing brands among buyers. How…
How does the IG algorithm work?There are four “signals” that determine the ranking of your IG Post
Social media, like search engines like Google, regularly updates its algorithms to ensure that it can push content that users are really interested in and improve the user experience. Recently, Instagram CEO Adam Mosseri wrote an article* on the official website to explain the algorithm of IG. The following is a summary of the main points of the article and the implications for Marketers. Instagram’s calculus mechanism Mosseri begins by pointing out that there is no single “Instagram algorithm”! Instagram decides what content to push based on different “signals” from users, publishers, and post content. Different pages within Instagram (including Explore,…
How Does Instagram’s Algorithm Work? 4 “Signals” That Determine Your Post’s Visibility
Just like Google, social media platforms regularly update their algorithms. This is to optimize and personalize user experience by delivering content that are most relevant to their users. Adam Mosseri, Head of Instagram, cleared some misconceptions and explained Instagram’s algorithms (yes, it’s plural and you’ll understand why shortly) in his latest blog post.* This article will summarize Mosseri’s blogpost and what it means for Marketers’ Instagram strategy. Instagram’s Algorithm: What is it and how does it work? Mosseri started with a common misconception about the existence of “the Instagram Algorithm”. Instead of using a single, all-encompassing algorithm, Instagram collects “signals”…
Google SEO has a knack for making the number one version out of reach
Search Engine Optimization (SEO) includes both on-page and off-page optimization, which is optimized to make a website conform to the rules of search engines, be recognized, and rank naturally. Both of these optimizations are the focus of SEO. The following will explain the T&D (Title and Description), Keywords, and website updates of internal site optimization. Distinguish between site categories before optimizing, as different types of sites have different on-page optimization methods. The three common types of websites are: informational websites, B2B corporate websites, and B2C merchandise websites. Google’s T&D requirements for all websites are the same, i.e. 60 words for…
There is so much social media, why do I need to do website SEO?
Social media does not directly affect a website’s ranking in search engines, but it has a positive impact on SEO. The two complement each other, so we shouldn’t compare which works better separately. The Social media platform itself is recognized by Google, so when we search for a brand on Google, Google prioritizes the brand’s social media platform. Social platforms are channels for businesses and consumers to understand and communicate with each other. Consumers want to know a brand’s reputation before they buy a product, and social media provides exactly what they need. If a brand presents product information from…
3 ways to boost sales from live streaming in 2021
From Live Q&A, concert, consultancy to auction, live streaming has been widely used by businesses as one of the top brand marketing strategies. According to Alibaba, Taobao Live has a conversion rate of 32%, which means 320,000 add-to-cart items for every 1 million views. Also, local statistics show that the average number of views per live videos on the most popular Facebook retail page is as high as 50,000. Live stream shopping has gradually become the new norm for Hong Kong consumers. You may ask, how do I to attract audience to my live streaming? What is the best time…
2021 Live Shopping 3 Strategies: How to Effectively Increase Live Sales?
As people discover more and more applications and potential business opportunities for live videos,—— from Live Q&A, Live Concerts, to Live Consulting Services and Live Auctions, live streaming has become one of the mainstream brand marketing strategies. According to Alibaba, Taobao Live has a conversion rate of 32%!!) (i.e., 320,000 items are added to the cart for every 1 million views.) Local data shows that the average number of views of live shopping videos on Facebook’s retail page is up to 50,000, indicating that live shopping has gradually become the new normal for Hong Kong people. How to attract more…
After Facebook, even LinkedIn is launching a “rework” of the Clubhouse feature: the three elements of a voice community marketing strategy
In just a few months, Clubhouse, a voice-based social platform, has taken the world by storm. It is reported that Facebook, Spotify and LinkedIn are also taking advantage of the social audio boom and plan to launch a voice communication function similar to Clubhouse, which shows that the competition in the voice social media market will become very fierce. There have been many articles on the Internet that debunk the reasons for Clubhouse’s rapid popularity (e.g. “hunger marketing” techniques, celebrity effect, etc.), so here are three challenges that Clubhouse is facing, as well as a few elements that Marketers should…
What are the reasons for doing SEO promotion (ZMOT) for brands, and how to do brand marketing and word-of-mouth management well?
How did search engines develop? First of all, of course, there must be useful users. They search for answers to their questions online and use search engines to gather information. A search engine is like a think tank where you can find any knowledge. But where does this information come from? Not Google, of course, but other online users. The content they create may be about a brand, a business, a person, an organization, and so on. In any case, the purpose of their creation is to build a relationship with demand and increase potential customers. So, how does a…
