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Christmas sales tips: How to boost your profits this holiday season

The Christmas and New Year’s holiday season is one of the busiest travel seasons in Hong Kong, with millions of mainland tourists visiting the city. This influx of visitors presents a tremendous opportunity for businesses to boost their sales and profits during this festive period. Mainland tourists are a major source of revenue for Hong Kong businesses. In 2022, mainland tourists spent over HK$100 billion in Hong Kong. They are particularly interested in shopping, dining, and entertainment, providing significant opportunities for businesses across various sectors. Retailers can expect increased sales of luxury goods, electronics, and fashion items, while restaurants and…

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Transform Your Marketing Strategy with Google Merchant Center – Free and Effective

What is Google Merchant Center? Google Merchant Center has emerged as a prominent feature on the first page of Google searches, presenting a shopping-oriented panel that stands out with its rich visual appeal. This panel, known as Google Merchant Center, is a complimentary tool introduced by Google for e-commerce platforms, designed to facilitate the discovery of products directly on Google. It showcases a diverse array of merchants or platforms, displaying products in a multi-row format with four items per row, each accompanied by an image, brief description, price, shipping details, and ratings. On the left side of Google, key filtering…

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Google is Changing The Way Image Thumbnail Appears in Search Results

Google announced that it would be making a change to the way video thumbnails are displayed in search results. Previously, Google would show a video thumbnail in the search results even if the video was not the main content of the page. However, with this new update, Google will only show a video thumbnail if the video is the main focus of the page. Google made this change to make it easier for users to understand what to expect when they click on a search result. When a user sees a video thumbnail in the search results, they may be…

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Chinese Essence Medical Group is expanding their digital marketing with our help

That CHINESE ESSENCE MEDICAL GROUP has recently worked with us to expand its digital presence by increasing its search engine visibility and enhance online brand reputation. We kicked off the project by conducting a round of digital audits to answer some important questions such as ‘What is the search demand for Chinese Essence branded related keywords?’ and ‘How is the performance of Chinese Essence’s websites when compared with its competitors?’ To help Chinese Essence with their online brand reputation management, we also carried out some brand sentiment related audits, to hear what Chinese Essence customers are saying about the brand,…

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How to install YouFind Maximizer – Seo optimization tool installation tutorial

1.YouFind Maximizer development background Solve customer pain points 1.1 Have you ever had to worry about having to re-build your website for Google SEO? Many customers revealed to us that when they wanted to do Google SEO, they were asked to build a new website. The reasons they were told were: the current website does not meet SEO optimization; the cost of modifying the old website is high; the modification requires the participation of the website builder, etc. For many reasons, In terms of traditional optimization, the best way to solve these problems is to rebuild the website. 1.2 You…

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Macau Tourism is expanding their social media coverage with our help

Now that the world has fully opened up, you are undoubtedly eager to promote your destination as the next must-visit tourist hotspot. Digital marketing is essential for the tourism industry, but have you ever wondered how your digital marketing performance compares to other casinos and resorts? We can help. Our comprehensive Digital Audits will provide you with a clear understanding of your and your competitors’ current digital performance, customer journeys, gaps, and growth opportunities. Our audits cover: 1.Brand Positioning, Competitor & Industry Audit – Gain insights into your brand positioning, demand, and potential compared to your competitors and industry standards….

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The Difference Between Google SEO HK and Google SEO International

Google SEO HK Google SEO HK is optimized for the local Google in Hong Kong. Google Hong Kong (google.com.hk) primarily offers searches in Traditional Chinese and English (as shown in the figure below). Will the results be the same when searching for a keyword in both languages? Certainly not, as it depends on whether the ranked websites have versions in both languages. Since Traditional Chinese is not Google’s native language, Google may not perfectly understand non-English copy, especially with synonyms, modal particles, local slang, and emerging internet slang, which may lead to misunderstandings. For example, there are three websites A,…

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How to use video marketing to promote your casino

As a casino marketer, your goal is to attract visitors who want to have a good time and win some money. You want to create a fun and exciting experience for them, even if they don’t win big. Your target audience is people who want the whole casino experience, including a relaxing time. A short, well-produced video that presents a trip to the casino as an escape from everyday life and an exciting way to spend a few days is a great way to promote your casino on a variety of platforms. By using creative imagery and powerful storytelling to…

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Search and Social Media marketing makes a powerful couple

If you are thinking about expanding your brand exposure, you’ve probably heard about SEO (Search Engine Optimization), SEM (Search Engine Marketing), and social media marketing. But do you know what happens when these strategies ‘couple up’ to create a fully integrated digital campaign for developing your brand? Let’s consider what happens if you do nothing… If you don’t invest in search marketing, your beautifully designed website will remain unnoticed. SEO and SEM are crucial for driving organic and paid traffic to your site. By optimizing your content and strategically placing ads, you will attract more valuable leads who are actively…

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Is SEO copywriting optimization important in keyword ranking?

SEO Optimization and Keyword Rankings SEO optimization is a method of improving a website’s ranking in search engine keyword results by optimizing the website’s content and structure. The position of a website in search engine keyword rankings directly affects the website’s traffic and user visits. Therefore, improving keyword rankings is one of the core goals of SEO optimization. The Impact of High-Quality Copywriting on Keyword Rankings 1. Keyword Layout and Rankings Reasonably arranging keywords in the copywriting is an important means to improve keyword rankings. By properly using keywords in titles, summaries, paragraphs, and other positions, the theme and content…

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