Data Is Power – Why Customer Data Platform (CDP) Is Instrumental To Modern Day Business Success
Consumers today are interacting with businesses in a truly omni-channel way. They are visiting your website, liking or disliking your social posts, chatting to your Customer Service Representative on your WhatsApp channel, and clicking on your latest email promotions. These digital interactions generate powerful data, data that can be used to enhance customer experience (CX). According to Forbes, Customer-centric companies are 60% more profitable than companies that don’t focus on customers. Continuous customer experience improvement is at the heart of many successful organizations.Data Unification – a Holistic View of CustomersWith a humongous amount of data at hand, the challenge is:…
10 Must-Know Online Spending Data for Marketers on Holidays
It’s the year-end holiday season again! Every year during the Holiday Shopping season, brands of all sizes will launch special deals on holiday shopping. Which platforms do consumers go to to find new ideas for holiday gifts?What can they expect from online spending?YouFind has compiled 10 online holiday spending data that Marketers must know: #1 – Some consumers start planning their holiday shopping lists as early as November. Brands should capitalize on the golden period of publicity from November to early December to sell products when consumers start to buy on holiday days. #2 – More than 7 local consumers…
Binging on Netflix? How Netflix’s Personalization Strategies Keep You Watching
Boasting its 209 million global subscribers (as of 2021 Q2), Netflix is no doubt the most popular video streaming platform. As its primary source of revenue comes from user subscription fees, Netflix focuses heavily on improving user retention rate through personalizing video recommendations. Its commitment to personalization is clearly expressed in this statement: “Personalization… enables us to not have just one Netflix product but hundreds of millions of products: one for each member profile.” Let’s take a look at how Netflix captivates users through offering personalized experiences. Why is personalization crucial? Capturing user attention is an important objective for video,…
【Addictive to Netflix?See how Netflix creates the ultimate personalized video experience】
With 209 million subscribers worldwide (as of Q2 2021), Netflix is the undisputed best video streaming platform. Its main source of revenue is subscribers’ subscription fees, so it has become Netflix’s most important goal to continuously push titles that users are interested in to improve user retention. To do this, Netflix must give users a highly personalized viewing experience. In this regard, Netflix once said: “Netflix is not a product, but hundreds of millions of products tailored for every user. 」(“Personalization … enables us to not have just one Netflix product but hundreds of millions of products: one for each member…
Apple’s iOS 15 “Email Privacy Protection” feature makes email activity untraceable
The protection of online user privacy has attracted much attention in recent years, and it has always been a competitive advantage that Apple is proud of. In a recent press conference, Apple announced that iOS 15 will soon have a new “Email Privacy Protection” feature that will hide the user’s IP address and location, and even Mail Open activity. The news came as a shock to a group of Email Marketers. Apple’s new features, while controversial, are not unexpected. In light of the growing public concern about data privacy, Apple is committed to protecting users’ personal information and allowing them…
Welcome to the Age of YouTube: How to Rank Your YouTube Videos in 2021?
Website SEO has been a widely adopted online marketing strategy in recent years. However, SEO is not only available to websites, but also YouTube videos. From unboxing to product demos and comparison, videos have become a primary way for consumers to discover and research on new products. YouTube is the most popular social platform in Hong Kong – in fact, 86% of internet users are YouTube users! YouTube videos can help your brand reach thousands of target customers. YouTube SEO is a video optimization strategy that can boost your video rankings on YouTube with the potential added benefit of bringing…
Apple iOS 15’s new Mail Privacy Protection is putting an end to email activity tracking
Data privacy is at the heart of the digital marketing industry and Apple has always seen it as one of its key competitive edges. The iPhone maker announced at its latest developer conference that a new Mail Privacy Protection feature will be launched with its iOS 15 release. The announcement shocked email marketers with three short sentences: “Hides your IP address. Hides your location. Hides if you open emails.” While this new feature is controversial, it is not a surprising move from Apple. Customers have growing concerns about data privacy and Apple is helping to protect personal data. In the…
Why should your brand do YouTube SEO well?
Website SEO is a fairly common online marketing strategy in recent years. From “unboxing” and introducing new products to testing and comparing different brands of products, videos have become one of the main channels for consumers to discover new products and learn about brands. As the most popular social media platform in Hong Kong – with a whopping 86% of internet users being YouTubers – YouTube videos allow brands to reach a large number of target customers. In addition to making videos rank higher on YouTube, they are more likely to rank on the first page of Google search results, killing two birds with…
7 Local Examples of Clever Use of “Olympic Pumping Post” – Common Strategies and Precautions of “Pumping Post”.
Hong Kong athletes have achieved remarkable results at this year’s Olympic Games, sparking buzz across the city. Hong Kong people’s social media has been unanimously washed by Olympics-related posts, and it is believed that there are many large and small brands that have pumped posts. The following will list the successful examples of “Pretty Pumping”, and analyze the common strategies and precautions of “Pumping Post”. Add a sense of immersion to the context of creating products related to: Daikin, Fortress, LEGO By placing their products in Olympic-related situations, some brands can not only resonate with the audience, but also promote…
When does a website use a canonical tag and a 301 redirect?
Content duplication is a problem that many websites face. When we find duplicate content on our website, should we use a 301 or a Canonical? 1. What is Canonical Tag? Canonical Tag is a URL that tells the search engine when there is a page with duplicate content on the website that it wants to appear in the search results, and adding this tag is equivalent to declaring to the search engine that there may be duplicate content on the page, but indicating the version that the search engine should crawl. This can avoid confusion for search engines, and thus…
