First of all, pay attention to the product brand logo, advertising slogan and specific brand style displayed on all social platforms. It is necessary to customize a unified style, and then make pictures of different specifications according to the picture and text format requirements of different social platforms, and ensure that the brand identity is promoted on all social platforms, and the advertising slogan and specific brand style are highly unified, so as to ensure that the user’s recognition of the brand is the same in different social platforms.

Secondly, it is necessary to pay attention to cross-platform promotion, so that users who follow their own brand on a certain social platform can also pay attention to their related brand accounts on other social platforms, and can achieve this goal through some bonus activities, so as to facilitate some platform-specific promotional activities through social platforms in the future.

Finally, one thing that should be paid attention to in the promotion of social platforms is to set up the icons and links of the main social platforms on the brand’s official website, so that users can quickly share all kinds of information of the brand at any time when clicking on the official website to browse information. Don’t underestimate these small links, which can bring at least six times as many views to a brand’s official website.