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[SEO and Digital Marketing Breakthrough] Analyzing the Latest Updates from Google and Meta to Help You Seize Market Opportunities!

Share the latest news about Search Engine Optimization (SEO), SEM and Social Media marketing. As you know, these are all important channels for businesses to reach their target audience and grow their online presence.

I do have more details on these trends. I’d be happy to discuss this further with you if you have any questions, just let me know.

Google is changing the way image thumbnail appears in search results.

Previously, Google would show a video thumbnail in the search results even if the video was not the main content of the page. Not anymore, with Google’s latest update, Google will only show a video thumbnail if the video is the main focus of the page.

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Google announced that it would be making a change to the way video thumbnails are displayed in search results. Previously, Google would show a video thumbnail in the search results even if the video was not the main content of the page. However, with this new update, Google will only show a video thumbnail if the video is the main focus of the page.

Google made this change to make it easier for users to understand what to expect when they click on a search result. When a user sees a video thumbnail in the search results, they may be expecting to watch a video, even if the video is not the main content of the page. This can lead to disappointment and frustration for users.

The new update will help to prevent this by only showing video thumbnails for pages where the video is the main focus. This will make it easier for users to decide whether or not they want to click on a search result, and it will also help to improve the overall quality of the search results.

Here are some examples of pages where a video thumbnail would be considered the main content:

  • A page that is dedicated to a specific video, such as a trailer or a music video.
  • A page that contains a tutorial or how-to video.
  • A page that is primarily about a product or service, and the video is used to demonstrate the product or service.

Here are some examples of pages where a video thumbnail would not be considered the main content:

  • A news article that mentions a video in passing.
  • A blog post that includes a video as a supplement to the text.
  • A website that has a variety of different content, including videos, images, and text.

If you have a page that contains a video that you want to be displayed as a thumbnail in search results, you can make sure that the video is the main focus of the page by following these tips:

  • Make sure that the video is the first thing that users see when they open the page.
  • Use a large and high-quality thumbnail image.
  • Add a descriptive title and description for the video.
  • Promote the video on social media and other channels.

By following these tips, you can help to ensure that your video thumbnails are displayed in search results and that users are more likely to click on them.

How to check if your video page is indexed by Google or not?

There are two ways to check if your video is indexed by Google using Google Search Console:

  1. Use the Video Indexing Report. This report shows you all of the pages on your site that contain videos, and whether or not Google has indexed the videos on those pages. To access the Video Indexing Report, go to Search Console > Indexing > Video Indexing.
  • Use the URL Inspection Tool. This tool allows you to check the indexability of any page on your site, including pages that contain videos. To use the URL Inspection Tool, go to Search Console > URL Inspection and enter the URL of the page that contains the video you want to check.

If the video is indexed, you will see a message that says “Video indexed.” If the video is not indexed, you will see a message that says “Video not indexed.”

Here are some additional things to keep in mind when checking if your video is indexed:

  • It may take some time for Google to index your video. If you have recently uploaded the video, it may not be indexed yet.
  • If the video is not embedded in a page, it will not be indexed.
  • If the video is blocked by a robots.txt file or a noindex tag, it will not be indexed.
  • If you have checked your video using both the Video Indexing Report and the URL Inspection Tool and it is still not indexed, you can try the following:

Wait a few days and check again.

If you are still having trouble getting your video indexed, you can contact us for help.

Are you frustrated when people search your brand name, but your competitors appear on top under paid results? Google’s latest update to its Search Engine Marketing (SEM) policies may be the solution

Google recently announced an upgrade to its Search Engine Marketing (SEM) policies that will make it easier for companies to protect their brands from negative SEO practices. A number of changes have been implemented in the new update to make it harder for negative SEO attacks to succeed.

Google recently announced an update to its Search Engine Marketing (SEM) policies that will make it easier for businesses to protect their brands against negative SEO practices. Negative SEO is a type of black hat SEO that involves using unethical or malicious techniques to damage a website’s search engine ranking.

The new update includes a number of changes that are designed to make it more difficult for negative SEO attacks to succeed. These changes include:

  • More stringent requirements for negative keyword listings. Previously, businesses could simply add their brand name to a negative keyword list to prevent their competitors from bidding on those keywords. However, the new update requires businesses to provide more information about the negative keywords they are adding, such as the language and country in which the keywords will be used.
  • Enhanced protections for trademarked terms. Businesses that have trademarked their terms will now be able to request that Google remove any negative keyword listings that use those terms.
  • Improved detection of negative SEO attacks. Google has improved its ability to detect negative SEO attacks, and businesses will now be notified if they are the target of an attack.

These changes are a welcome step from Google, and they should help to protect businesses from negative SEO attacks. However, it is important to note that no single measure can completely protect a business from negative SEO. Businesses should also take steps to improve their own SEO practices, such as creating high-quality content and building backlinks from authoritative websites.

Here are some additional things that businesses can do to protect their brands against negative SEO:

  • Monitor their search engine rankings regularly. This will help businesses to identify any sudden or unexplained drops in their rankings, which could be a sign of a negative SEO attack.
  • Use a website security scanner to check for vulnerabilities. Vulnerabilities in a website’s code can be exploited by negative SEO attackers.
  • Keep their website’s content and backlinks up-to-date. This will help to improve the website’s overall SEO health and make it less vulnerable to negative SEO attacks.
  • Report any negative SEO attacks to Google. Google can take action against businesses that are found to be engaging in negative SEO practices.

By taking these steps, businesses can help to protect their brands against negative SEO and ensure that their websites appear at the top of the search results pages. If you want to learn more about how to protect your brand from negative keyword practice, you can speak to one of our SEM experts and we can help you to quickly set this up.

Meta Enhances AI Chatbots with Different Personalities to Boost Engagement and Customer Satisfaction

Meta, the parent company of Facebook and Instagram, is enhancing its AI chatbots with different personalities in an effort to boost engagement and customer satisfaction. The company is reportedly developing over 30 different personas, each with its own unique voice and style. For example, one chatbot might be designed to sound like a friendly and helpful customer service representative, while another might be more informal and conversational.

The goal of these personalized chatbots is to provide users with a more engaging and satisfying experience. By tailoring the chatbot’s personality to the individual user, Meta hopes to make it more likely that users will interact with the chatbot and provide feedback. This feedback can then be used to improve the chatbot’s performance over time.

In addition to different personalities, Meta is also enhancing its AI chatbots with more advanced natural language processing capabilities. This will allow the chatbots to better understand and respond to user queries. For example, the chatbots will be able to handle more complex questions and requests, and they will be able to generate more natural-sounding responses.

Meta believes that these enhancements will make its AI chatbots more useful and engaging for users. This could lead to increased adoption of chatbots by businesses and organizations, as well as improved customer satisfaction.

Here are some of the specific benefits of Meta’s enhanced AI chatbots:

  • More personalized communication: The chatbots can be tailored to the individual user’s personality and preferences, which can lead to more engaging and satisfying interactions.
  • Improved customer service: The chatbots can provide 24/7 customer service, which can be helpful for businesses that want to provide their customers with quick and easy support.
  • Increased sales: The chatbots can be used to generate leads and sales by answering questions about products and services, and by providing recommendations.
  • Reduced costs: The chatbots can help businesses to reduce their costs by automating customer service tasks.

Overall, Meta’s enhanced AI chatbots have the potential to revolutionize the way businesses interact with their customers. By providing more personalized communication, improved customer service, and increased sales, these chatbots can help businesses to improve their bottom line.

How can businesses use Meta’s enhanced AI chatbots?

Businesses of all sizes can use Meta’s enhanced AI chatbots to improve their customer experience. Here are a few specific ways that businesses can use these chatbots:

  • Customer service: Chatbots can be used to provide 24/7 customer service, which can be helpful for businesses that want to provide their customers with quick and easy support. For example, a chatbot can be used to answer questions about products and services, or to troubleshoot technical issues.
  • Sales: Chatbots can be used to generate leads and sales by answering questions about products and services, and by providing recommendations. For example, a chatbot can be used to help customers find the right product for their needs, or to offer discounts and promotions.
  • Marketing: Chatbots can be used to promote products and services, and to collect customer feedback. For example, a chatbot can be used to send out promotional messages, or to conduct surveys to learn more about customer preferences.
  • Education: Chatbots can be used to provide educational content, such as tutorials or product demonstrations. For example, a chatbot can be used to teach customers how to use a new product, or to provide information about a particular topic.

To wrap up, Meta’s enhanced AI chatbots have the potential to revolutionize the way businesses interact with their customers. By providing more personalized communication, improved customer service, and increased sales, these chatbots can help businesses to improve their bottom line. Businesses of all sizes can use these chatbots to improve their customer experience.

If you are interested in more details on how Meta’s enhanced AI Chatbot can help your business, feel free to speak to one of our inhouse AI and Social Media experts.

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