That CHINESE ESSENCE MEDICAL GROUP has recently worked with us to expand its digital presence by increasing its search engine visibility and enhance online brand reputation.
We kicked off the project by conducting a round of digital audits to answer some important questions such as ‘What is the search demand for Chinese Essence branded related keywords?’ and ‘How is the performance of Chinese Essence’s websites when compared with its competitors?’
To help Chinese Essence with their online brand reputation management, we also carried out some brand sentiment related audits, to hear what Chinese Essence customers are saying about the brand, and how it compares to their key competitors.
Based on the insights gained, we created various educational and SEO friendly contents such as ‘中年男患牛皮癬 成頭皮屑又發炎遭冷眼 中醫治療脫髮牛皮癬扭轉人生’ and ‘輕視朱古力瘤或致卵巢癌’. These contents were posted on both the Chinese Essence websites as well as third party sites such as 晴報and 生活 power up. Through a combination of SEO and SEM efforts, we successfully increased CHINESE ESSENCE MEDICAL GROUP’s website traffic’s by 80%.
YouFind is a leading digital marketing consultancy specialized in helping healthcare provider to identify digital growth opportunities by understanding your target audience’s online behavior.
