Foreign trade website promotion is mainly for foreign users, so the potential customer object is foreign consumers! So we need to purposefully develop a promotion plan for foreign search engines and foreign commonly used social media platforms, in addition to some large-scale third-party foreign trade platforms and large-scale international exhibitions and so on!
Many foreign trade enterprises do not know the foreign trade website promotion skills, do not know how to promote their own enterprise website! When the website is done, to the foreign trade website promotion of this link becomes clueless, today Youyi will share with you the foreign trade website promotion skills, I hope to bring you some new ideas in the process of website promotion.
1、 SEO marketing promotion
The principle of foreign trade website promotion through SEO
The promotion process of foreign trade website must do SEO, which is also a basic operation. Through SEO, your foreign trade website can be indexed by search engines and added to the index database! When users search for relevant keywords, your web page results are presented to achieve the purpose of drainage.
Pick keywords
Before doing SEO, we need to develop keywords, and there is a little trick here, that is, try to choose some words that have search volume, but are not difficult to do. Because words that are too difficult are difficult to produce results, and words that are too simple are ineffective when they are done.
Keyword layout
After selecting the keywords, you need to lay out the keywords into the title, content and navigation of the website page to maximize the frequency of SEO keywords on the page.
Of course, SEO marketing and promotion skills must be more than these, if you want to know more details, you can check out what we have shared in the past:
2、 Use social media to develop a foreign trade website promotion plan
The promotion of foreign trade websites is mainly aimed at foreign users, so the potential customers are foreign consumers! Therefore, we need to purposefully develop a promotion plan for foreign search engines and foreign social media platforms, and it is best to interact with redundant users, including rubbing some current affairs hot spots! The most common foreign trade platforms are Facebook, instagram, Tiwtter, Snapchat, etc.! Specific promotion skills can be referred to:
3、 Increase external links to improve the authority of the website
We can exchange links with some high-authority platforms, forums, and bloggers to increase the authority of the website in search engines.
4、 Brand promotion
Foreign trade website promotion is actually brand promotion, through the website to show the image and product concept of the enterprise well, through the drainage of more users to know your brand, know your products, so as to generate interest, so as to achieve conversion! Only when everyone agrees with your brand, familiar will buy your products! When we implement the promotion plan on SEO and social media platforms, the website content and the description of products and services should also be done.
Of course, you can also contact our overseas marketing experts through the contact information below the official website of Youyihua, and we will provide you with 1-to-1 service, develop an efficient and executable brand overseas plan for you, and provide a full range of professional services for your enterprise based overseas.
