Under the epidemic, the foreign trade industry has suffered severe challenges, and many small and medium-sized enterprises are even facing the risk of bankruptcy, in order to seek breakthroughs, such as doing foreign trade website promotion and carrying out online marketing services is the current urgency of every foreign trade enterprise.
With the spread of the epidemic, it has become a trend for various industries to accelerate the online and digitalization of overseas marketing, for example, the largest offline exhibition in China, the “Canton Fair”, is also seeking an online breakthrough, and the “Canton Fair” is about to launch the first online exhibition in 60 years due to the impact of the epidemic, so that Chinese and foreign businessmen can reach cooperation and promote orders without leaving home.
(Source: Canton Fair official website)
There are also many foreign trade enterprises that have realized the importance of online marketing, so how do foreign trade enterprises lay out online, and what problems do they need to pay attention to when conducting business online? The following is an analysis of Jason for you
1. Foreign trade enterprises should have a clear online marketing strategy for online layout
So let’s start with the basics! Whether it is foreign trade website promotion or some other online business, at the beginning of all marketing, we must have a clear marketing strategy and clearly know who our target customers are. What are the ways of marketing promotion? Is it possible to calculate the ROI?
We can list the following questions:
2. Determine the target group and achieve precision marketing
Who are the customers who pay for our products and services? Establish the target group and the scope of the customer group, and establish the general direction for the marketing strategy.
3. Understand your own needs in order to better promote products and services to customers
What is the purpose of our reaching out to them? Traffic or business opportunities? What exactly do you need?
4. How to find the target customer group?
When are they more accessible? And are we ready to fully demonstrate the benefits of our products? Relying on the Internet, through the official website of foreign trade enterprises or some other channels, the other party can also understand more comprehensive information, which is the preparation that every foreign trade enterprise should be prepared.
5. Where will the target customers appear on the Internet?
Where do they often appear? Most foreign customers use search engines and social media platforms such as Google, YouTube, and Facebook, as well as well-known e-commerce platforms such as Amazon, so foreign trade enterprises should do a good job of displaying on the platform to attract the attention of customers and stand out from competitors.
6. Are our advantages enough to attract customers?
What are some ways to attract them? Or what are some of the ways they can find us? Product advantages and services, efficient operation team, etc., are all factors worthy of attracting the attention of others.
7. What is the estimated customer acquisition cost? How to make the best use of resources and allocate them.
How many resources can we invest? How many customers do you want to acquire, and how are you willing to allocate your resources to them?
By sorting out these issues, we have a clear idea of the brand’s overall marketing strategy and can plan what to do next.
Under the influence of the epidemic, there are unlimited business opportunities in Internet foreign trade, can we seize the opportunity to achieve online breakthroughs? If you are interested, please contact us to tailor a brand overseas plan for you, so that your brand and products can be minimized by the impact of the epidemic and achieve business growth.
