As one of the world’s largest search platforms, Google covers more than 200 countries around the world, has 132 international languages, and accounts for more than 81% of the world’s search traffic Therefore, if you can display your website or brand on Google, the exposure and click-through rate are undoubtedly very high, so doing a good job in Google overseas promotion has become a compulsory course for enterprises, especially in the context of the global anti-epidemic, it is particularly important to do a good job in Google overseas promotion.
There are two kinds of Google overseas promotion, one is “Search Engine Marketing SEM” and the other is “Search Engine Optimization SEO”, both of which have their own advantages!
SEM is more for the first launch of new products or the promotion of activities, the effect is fast! According to the click or conversion to pay, Google SEM page services include search advertising, display advertising, video advertising, application advertising, etc.! When the user is searching for keywords, the ads on the page will be actively displayed to customers, when the user is browsing, then I am afraid that I will inadvertently see a glance, and the number of views is also very high.
SEO, compared to SEM, is slower to achieve results, it may take two to three months, and there are many factors that affect rankings, and content relevance.
Finally, it is also very keyword to determine the keyword, and the user searches for the set keywords, and the relevant ads will appear, so the ads depend on the setting of the keywords to appear, so if you want the keyword ads to be seen by the people you are more like, then you must choose some keywords with high traffic.
Of course, if you need to develop a corporate brand overseas plan, you can contact the overseas marketing experts through the contact information at the bottom of this site to develop an exclusive Google promotion plan for you!
