Following the growing popularity of electric vehicles, it is believed that the next wave of disruptive innovation in the automotive industry will be driverless cars. Recently, Uber started testing driverless taxi services in the United States and invited 1,000 citizens to experience the service.
Many people have a misunderstanding that the advantage of “unmanned driving” is only that the computer replaces the driver’s position, which greatly ignores the power of this wave! An unmanned car is actually a mobile computer with artificial intelligence, which combines maps, apps, wireless networks, camcorders, global positioning, and sensors. Earlier studies pointed out that an unmanned car produces 1 GB of data per second when driving on the road, which is not only like a “tachograph”, but also records the situation on the road, the condition of the internal parts of the car, etc., which is really a “big data” machine, and the analysis and application of “big data” will definitely be a battleground.
The most obvious application lies in intelligent driving: driving on the road, driverless cars can be connected through the Internet, using big data of location, driving speed and destination, to calculate the future traffic situation in real time, predict the location of traffic jams, and drive to the destination according to the most time-saving and smoothest path. In an era when manual driving may not be completely banned, computers can analyze the driver’s driving “big data” and make suggestions on driving habits and routes.
In terms of marketing, this is a “blue ocean” (blue ocean), whether we go to where on weekdays, how long we stay, or what path we like to use, alone or as a family, this is all “big data”, in the era of unmanned driving, merchants can provide more personalized and humanized promotion by analyzing these customer profiles. For example, if you have been going to the beach as a family lately, your car can intelligently suggest shops selling water sports along the way, or restaurants that people often go to when they go to the beach.
At the city level, autonomous driving will improve the efficiency of vehicles and road use: driverless cars move in a convoy (unlike human-driven cars that need to keep a safe distance), which means that the efficiency of roads is greatly improved, and the space for roads and parking can be more concentrated, and some space can be freed up for other purposes, which can be imagined, not only to improve traffic and life, but also to change the face of the city.
