In addition to obtaining Google organic traffic through Google SEO ranking optimization, the other thing is off-site drainage! Although in the previous article “Google Ranking Optimization and Promotion Guide: Do a Good Job in 3 Aspects and Rank Must Be Good”, Youyihua has mentioned on-site SEO optimization and off-site SEO optimization, but it is only a part of off-site drainage, of course, there are more ways and methods to promote our website, so that more people can see and understand our products and services, so what should be done? Let’s take a look at the Google SEO optimization off-site drainage strategy carefully prepared by Youyihua for everyone!
1. Use large platforms and social media to drive traffic to the website
For example, Facebook, YouTube, instgram, snapchat and other large social media platforms, with the rise of various social media platforms, the Google search engine has also increased the weight of social media platform results display and social media a lot, with the search engine algorithm constantly updated and iterative, the display results are becoming more and more accurate, in other words, the user experience is getting better and better, so the importance of social media is self-evident! Adding a share button to your website and sharing your website content to large social media platforms can improve your website’s ranking, attract traffic, and at the same time make your website’s ranking quickly improve in Google!
2. Use a large-scale Q&A platform to do word-of-mouth marketing
For example, the foreign version of Zhihu Quora, we can find some questions related to peace shooting on the platform to reply, and the way of reply is to highlight the professionalism as much as possible, and establish a professional and authoritative brand image for our own brand! Or post the content of the website with the question in the reply process to guide others to your website! You can also ask yourself questions and answer questions to create professional responses.
3. Establish brand-specific channels on Facebook, YouTube, instgram, and snapchat
Like Facebook, YouTube, instgram, snapchat can establish exclusive brand channels, used to publish and share some brand-related content, establishing a positive and authoritative brand image is also a very important link, through the company’s exclusive social media channels, users can intuitively understand our product information, but also provide traffic for the website.
In turn, we can also introduce some information from platforms such as Facebook, YouTube, instgram, and snapchat on our website to increase the interactivity of website content and promote the drainage of the website.
Fourth, ensure the quality of the connection, “win by quality” rather than “win by quantity”
In the first two steps, both involve the publication of external links, it should be noted that we only need to leave high-quality and readable content and external links on large platforms to guide users to visit and browse your website, instead of blindly sending external links, more spam external links will affect the authority of your website! It would be counterproductive.
The above is the Google SEO optimization off-site drainage strategy provided by Youyihua’s overseas marketing experts, in fact, it can be summed up in one sentence: make full use of high-weight large-scale social media platforms to increase the exposure of our brand, promote the website brand and services while directing traffic to the website!
