Three key words of digital marketing: 1. Relationship Marketing Relationship marketing, i.e. the engagement of online customers, is crucial, and there are three different ways to stick to this marketing model, namely Financial, Social, and Structural. If we want to do an online business, the ideal is to achieve the third one, which is the …
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Social Media Direction 1: Make Good Use of Social Listening Tools Brands can continuously monitor users’ opinions, discussions, and post-use feelings about the brand through social listening tools. This is very important for brand promotion and preventing public relations disasters, and it also allows for monitoring competitors’ movements. Social Media Direction 2: Continue Utilizing Video …
[5 Key Directions in Social Media You Can’t Ignore] Read More »
Marketing giant Peter Drucker once said, “If you can’t measure something, you can’t improve it.” (If you can not measure it, you can not improve it.) In the past, marketers might have to wait for an ad or a new product to launch for two weeks and then slowly gather market reactions, but now in …
Achieving “measurement” in the field of digital marketing requires a new digital strategy model. As a strategist, I have developed digital strategies for many large and medium-sized companies, and with years of teaching and consulting experience, I have integrated a new “Digital Strategy Model” to visualize the concept of digital marketing, cover its characteristics, and …
A new digital strategy model to help you enhance your competitiveness Read More »
The aforementioned social media listening (SocialListening) – search for voices on the Internet and then set a marketing strategy, I believe you still have an impression. In today’s consumption model, it’s not just corporate brands that do their homework, consumers will search online for reviews or discussions about a product on major platforms before deciding …
What is the key to the decisive victory of the “Search Offensive and Defensive Battle”? Read More »
“Ever-changing” is an old term, but it is apt to describe the latest information technology. Millennials, electronics have disrupted the way people live: ‧From the previous “TV sauce rice” to today’s “never leave the machine”; ‧From the long journey to the famous store to search for favorites, now with just one finger, you can sit …
What is digital marketing (1) The importance and power of digital promotion Read More »
The Mannings printing incident at the beginning of 2018 caused a public relations disaster, which I believe is still fresh in everyone’s memory. Facebook’s mishandling of the printing incident due to Mannings’ jurisdiction, coupled with the media’s fuel, detonated a huge brand crisis, and it was not until the CEO of Mannings issued an apology …
To prevent a PR disaster, it is necessary to use an all-round alarm – Social Listening Read More »
Hong Kong has one of the highest internet penetration rates in the world, and people’s consumption patterns have shifted from going to physical stores to online mail ordering. There has also been a change in the way consumers obtain product information, from the initial mass media such as television, newspapers and magazines, to the online …
Make good use of the “Search” tool to attract potential customers Read More »
Do you remember a street interview about the “post-00s” that went viral on Facebook in the early years? One of the questions received enthusiastic attention and discussion in the online media: “At what age do you think people use Facebook?” The childish student replied with a smile, “My parents only use it.” Some students even …
