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Analyze the pros and cons of Google SEO optimization to improve Google ranking optimization tips

分析谷歌SEO優化的優缺點  提升谷歌排名優化技巧

What is Search Engine Optimization?

Search engine optimization, website optimization, or SEO, refers to the use of different rules and algorithms of major search engines to help your website improve its organic ranking in major search engines.

SEO is one of the most important means of Google search engine marketing, which plays a prominent role in the competition of Internet foreign trade marketing, so it has been sought after by the majority of users for a long time.

What is SEO?

The official explanation is SEO = Search Engine Optimization, an abbreviation of three words, that is, search engine optimization. Utilize the search engine’s rules algorithm to improve the website’s organic ranking within the search engine in question. In order to get more free traffic from the search engine, from the perspective of website structure, content construction plan, user interaction communication, page and other perspectives, the relevant information of the website displayed in the search engine is more attractive to users.

谷歌排名優化的優缺點

Pros of SEO:

Low cost

Using SEO to optimize your website’s Google rankings not only improves your website’s ranking, but also increases search engine friendliness. In addition to paying the expenses of relevant personnel, enterprises generally do not need to invest in other expenses, and the cost is very low.

Accurate flow

Websites that are optimized by SEO will be ranked organically based on the results. Generally, the clicks are on the precise customer.

Good user experience

SEO personnel make the website comply with the rules of search engines through the reasonable design of the website’s organization, layout, content, keywords and other elements. It has a great experience for users who browse the web.

The late ranking is stable

The website that has been ranked by the regular Google ranking optimization method is very credible. As long as it is properly maintained, the stability of the ranking is very strong, and the position may not change for several years.

Save on advertising costs

As mentioned in the last issue, website quality score + bid amount = website ranking, we can improve the website quality score by Google ranking optimization of the website, so as to reduce the amount of advertising auction bids.

Disadvantages of SEO:

Cycles are required

It takes a certain period to optimize the website, and generally if you want to optimize the keywords to the top ranking, it takes 2-3 months for the words of general difficulty to be in place, and 3-6 months if the difficulty is greater.

Stable service is required

It takes a lot of effort to maintain the website for a long time to stabilize the Google ranking of the website.

How to solve the shortcomings of SEO?

In the early stage, we can spend the transition period of SEO in combination with SEM advertising, which can not only bring accurate traffic, but also improve the friendliness of the website and Google. The amount of investment depends on the industry and enterprise planning.

It is recommended to find a professional and long-term stable team to do SEO. If your company also has a plan for brand going overseas or overseas brand marketing, but there is no good solution, you can also contact our overseas marketing experts through the contact information at the bottom of the website to tailor a customized and efficient and executable brand marketing plan to help your business get more potential customers and achieve mutual benefit and win-win results.

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「網紅」與「大號」怎麼分辨?

「洪荒之力」在短短一個晚上,已從一句回應記者的說話演變成全城熱話,更登上了微博熱搜榜,而游泳女將傅園慧也於奧運期間在國內爆紅,從運動員搖身一變成了「網紅」。傅園慧令很多網民紛紛仿效,更有公司想找她當KOL(Key opinion leader)宣傳自家的品牌。到底「網紅」和香港人常說的KOL有什麼分別?從事網上營銷的Sam便在網上找了很多不同例子,試從這些例子去了解「網紅」與KOL的不同之處。 在內地,「網紅」是指在某個領域小有名氣或因一些事件突然爆紅的人,最近的傅園慧就是個好例子,誇張的表情、說話口直心快的爽朗性格令她當上「網紅」,不過這種「網紅」的熱度往往只能維持一段短時間,大概只有一到兩個月不等。而且關注「網紅」的人沒有共通點,不管男女老幼都有可能是受眾。奧運閉幕後,傅園慧的曝光率、關注度與討論度也逐漸減退。 KOL在內地統稱 「大號」,當中包括明星或某個領域大有名氣的人。就名氣而言,「網紅」與「大號」的分別是「大號」的形象已經深入民心,而「網紅」給大家的記憶往往只有行為、表情或金句。除了名氣外,另一個着眼點就是受眾,「大號」的受眾通常有特定的年齡層、性別或興趣,這個分別對於品牌投放廣告資源有重大影響和啟示。 香港本土品牌如果想捉住某個熱潮在內地進行推廣,就要準確的投放不同的資源到「網紅」與「大號」身上。Sam以「洪荒之力」為例子,建議客人在微博的博文上加上標籤,提高博文的曝光率,同一時間配合與目標客戶群相關的「大號」宣傳。Sam用簡單的方法便可推高客戶品牌整體的曝光,從而達致廣泛傳播的效果。所以從商業的角度出發,每個品牌在投放廣告資源時,也應先仔細考慮,不應盲目地「抽水」,才可以在讓受眾有共鳴的同時,進一步提高品牌形象。

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