Digital marketing company

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PR catastrophe turns crisis into opportunity

In recent years, with the digital transformation of more and more traditional enterprises, digital marketing has also played an important role in their overall promotion strategy. Jeffrey, Director and Founder of You Find Limited, who has helped clients make successful transitions, reminds them that “in this age when everyone is going digital, the online world’s evaluation of your brand has become very important, worthy of analysis and monitoring, and an important piece of information for business development.”

Jeffrey has been the founder of YouFind for more than 12 years, and over the years, he has been helping clients create the most suitable marketing solutions in response to market trends and new developments in digital marketing. Among them, he has seen many examples of public relations crises caused by improper marketing strategies, which is often referred to as the “public relations disaster” in recent years. One example of a restaurant that impressed Jeffrey was when a restaurant offended diners for poor service and caused diners to post bad reviews online, which went viral, and the article went viral, and eventually the restaurant’s business plummeted and went out of business. According to Jeffrey, “Traditional companies often miss out on social monitoring in the early stages of digital transformation.”

However, even if some clients are aware of the importance of dealing with negative online reviews, they don’t know where to start, “the biggest fear is that they don’t know what people are talking about their brand online and make the wrong decision.” From time to time, Jeffrey conducts seminars on behalf of the company to explain the latest trends in digital marketing and answer questions from clients in this regard. The most frequently asked question by his clients, and the most pressing one, is, “What is the difference between the handling of online platforms and traditional PR in the event of a PR disaster?” Jeffrey says that the first thing is to develop solutions based on the characteristics of each platform, which is very varied, and this is exactly what he finds the most challenging and subtle part of this industry.

In addition to strategy, speed is also key, and in the aftermath of a natural disaster, the response time can be as short as a few hours, from identifying the problem, notifying the customer, providing the customer with a solution, to taking action to save a brand, and preventing the incident from attracting a large number of negative reviews online. Therefore, Jeffrey will provide solutions to his clients based on the principles of “speed, transparency, honesty and constructiveness”. This is the most important PR skill we need to learn in the face of a crisis, which can help many companies turn crises into business opportunities.
“In addition to dealing with public relations disasters, we can also use online monitoring to know what netizens are saying about a new product and monitoring public opinion during the presidential election.”