IT Career Talks CIOs, IT professionals, IT entrepreneurs and academics are on hand to teach and share a series of practical experiences. From resume writing skills, introducing the latest and hottest IT jobs and career paths, professional development, to entrepreneurial tips and ways to raise entrepreneurial capital! Career Talk Topics*: 10:30 – 15:15 IT Industry …
News & Insights
With the popularity of mobile devices, there are more than 1 billion smartphone users in the Asia-Pacific region, driving the rapid development of social media such as Facebook, Youtube, Twitter, Weibo, WeChat, etc., and the growth of these platforms has also provided more opportunities for brands to interact with consumers. A recent Connected Life study …
In the era before the widespread adoption of the internet, information transfer was very “unidirectional.” The main source of information we had was the mass media—news was received by journalists, digested, organized, and reported by them, and then conveyed to you and me. However, in today’s world, information is no longer unidirectional; it is “multi-faceted,” …
Nowadays, the influence of influencers is far-reaching, and when they promote their products on platforms with huge fan bases, they can often achieve the effect of spreading ten or ten to hundreds in an instant, directly stimulating the sales of products, so it is no wonder that advertisers are willing to spend hundreds of millions …
At the International SME Expo organised by the Hong Kong Trade Development Council (HKTDC) earlier, I had the pleasure of sharing some of the trends and prospects of e-commerce with you in the “Attract Your Target Audience: Online Store Marketing Tips”. Now allow me to analyze with you the current prospects of e-commerce and online …
Social networking giant Facebook pointed out in recent months that Russia bought more than 3,000 ads through Facebook in previous U.S. presidential elections, and Facebook estimated that at least 10 million people had seen the ads at the time. In light of the situation, Facebook issued a statement saying that it would hire 1,000 additional …
The impact and enlightenment of Facebook fake ads Read More »
In the face of the data leakage scandal, Mark Zuckerberg said in the hearing that Facebook did not eavesdrop on users’ speech through Mi Gaofeng, so as to target advertisers in a more accurate way. But interestingly, Google didn’t respond in any way to this. Recently, someone conducted a live test for this. The tester …
Did you know that Google has been eavesdropping on what users are saying? Read More »
There’s no denying that consumer dominance is a major trend these days, and consumer reactions often dominate a brand’s lifeblood. Consumers often look up or write reviews online before and after shopping and enjoying various goods. In Hong Kong, for example, more than 75% of Hong Kong people search for relevant information online before making …
Seizing the key moment of marketing is an important direction to build brand image Read More »
Web analytics has reshaped how marketing professionals thought about the role of data in decision making. The next major wave for our industry was the shift to an expanded example of digital analytics. Companies continued to measure the effectiveness of the web, but also started to analyze email, advertising, video, social and offline marketing channels. …
The next wave of web analytics – Marketing Analytics – Customer Intelligence Read More »
According to Google’s official big data, Hong Kong leads the world in the smartphone market, with a smartphone penetration rate of 79%, ranking among the top five in the world. People mainly use smartphones, mainly to play games, watch movies, or use social media or online consumption. Nowadays, more and more people use mobile phones …
Nowadays, more and more businesses are aware of the importance of digitalisation, and understand that if they follow the old marketing strategy, whether they are in the market leader position or not, sooner or later, their profits will gradually shrink and even be eliminated from the market. However, many non-governmental organizations (NGOs) have stagnated in …
In an age where everyone values digitalisation, why do NGOs tend to stagnate? Read More »
Digital marketing company Promote online monitoring of brands PR catastrophe turns crisis into opportunity In recent years, with the digital transformation of more and more traditional enterprises, digital marketing has also played an important role in their overall promotion strategy. Jeffrey, Director and Founder of You Find Limited, who has helped clients make successful transitions, …
Digital Marketing Firms Push Brand Online Monitoring PR Disaster into Opportunity Read More »
In recent months, an Air China passenger plane almost crashed into a mountain, and the incident cannot help but remind people of a similar incident last year when the Shenzhen Airlines passenger plane almost crashed into the Big Buddha. In the face of a similar “public disaster”, the two airlines have chosen different ways to …
The marketing implications of the crisis management of the two major airlines Read More »
I was fortunate to be invited by Google to attend the “Understand Digital Marketing & Analytics in a Day” seminar co-organised with the University of Hong Kong to share with the audience some cases I have done in Hong Kong, so that you can have a deeper understanding of how to make use of online …
According to the Hong Kong Trade and Industry Department, in March 2017, there were about 320,000 small and medium-sized enterprises (SMEs) in Hong Kong, accounting for more than 98% of the total number of commercial units in Hong Kong, and providing employment opportunities for nearly 1.3 million people, accounting for about 46% of the total …
In late August, the HKMA granted the first batch of five SVF licences, namely Alibaba Alipay Wallet, WeChat Pay, Tap&Go, TNG e-Wallet and Octopus Easy Wallet. However, most people in Hong Kong do not have a deep understanding of stored value payments, so the popularity is far less than that of nearby areas. For example, …
Hong Kong is up to the era of going out without cash! Read More »
In the previous article, we discussed the importance of Social Media Monitoring. Let’s continue with this topic and discuss further about how to manage a brand’s reputation on the Internet. To manage one brand’s online reputation well, there are three steps to begin with. The first step is 『monitoring』 which can help find out the …
How to manage brand reputation online effectively Read More »
In the previous article, we discussed the importance of social media monitoring, and this time we will continue the discussion in the previous part about managing a brand’s online reputation. To manage brand reputation on the Internet, we need to start with three steps: first, we need to start with doxxing (Monitoring) to find out …
How to effectively manage your brand reputation on the web Read More »
IT career talk CIO、IT professionals, IT entrepreneurs and academics will share some hands-on experience, from resume writing skills, introducing the latest and most popular IT jobs and path of getting into the industry, professional training, as well as startup experience and fund raising ways-will share all in the talk! Career talk topics: 10:30-15:15 Perspective of …
Panda is a native of Hong Kong, and his first trip to the mainland was when he was sent by the Hong Kong headquarters to a Beijing subsidiary on a business trip. One of the things that Panda often hears during this trip is to find Du Niang. Panda has been confused for the past …
Baidu knows that “Du Niang” has become indispensable to life Read More »
Recently, Mannings has caused controversy among many netizens because of the fact that he “still filed a complaint when the cleaner’s mother-in-law mistakenly took the stamps”. Afterwards, Mannings responded on its Facebook page, saying that the case had entered the judicial process and it was inconvenient to comment, and that he respected the spirit of …
In this new age of social media, PR marketing must be both sensible Read More »
Under the influence of globalization, the news and PR events of the same brand in different regions will affect each other, and the so-called whole body is involved, and the relevant information of the brand in any country cannot be ignored. Before posting any advertisements and messages, you should pay attention to the latest news …
Monitoring brand messaging is becoming more global Read More »
Following the growing popularity of electric vehicles, it is believed that the next wave of disruptive innovation in the automotive industry will be driverless cars. Recently, Uber started testing driverless taxi services in the United States and invited 1,000 citizens to experience the service. Many people have a misunderstanding that the advantage of “unmanned driving” …
Nowadays, whether it is your mobile phone or computer, you may have all kinds of informative data. Gathering sand into a tower, these huge amounts of data can become big data, providing merchants with accurate development direction and obtaining greater profits. Because of this, big data has become one of the most valuable commodities in …
Recently, the most controversial topic is Facebook’s testing in specific countries, where they’ve split the “News Feed” into “Personal Feed” and “Explore Feed”. The Personal Feed appears on the main Timeline, showing only updates from family, friends, and Sponsored Feeds; while Page Feeds have been moved to the Explore Feed Timeline. In other words, if …
Three key words of digital marketing: 1. Relationship Marketing Relationship marketing, i.e. the engagement of online customers, is crucial, and there are three different ways to stick to this marketing model, namely Financial, Social, and Structural. If we want to do an online business, the ideal is to achieve the third one, which is the …
Social Media Direction 1: Make Good Use of Social Listening Tools Brands can continuously monitor users’ opinions, discussions, and post-use feelings about the brand through social listening tools. This is very important for brand promotion and preventing public relations disasters, and it also allows for monitoring competitors’ movements. Social Media Direction 2: Continue Utilizing Video …
[5 Key Directions in Social Media You Can’t Ignore] Read More »
Marketing giant Peter Drucker once said, “If you can’t measure something, you can’t improve it.” (If you can not measure it, you can not improve it.) In the past, marketers might have to wait for an ad or a new product to launch for two weeks and then slowly gather market reactions, but now in …
Achieving “measurement” in the field of digital marketing requires a new digital strategy model. As a strategist, I have developed digital strategies for many large and medium-sized companies, and with years of teaching and consulting experience, I have integrated a new “Digital Strategy Model” to visualize the concept of digital marketing, cover its characteristics, and …
A new digital strategy model to help you enhance your competitiveness Read More »
“Ever-changing” is an old term, but it is apt to describe the latest information technology. Millennials, electronics have disrupted the way people live: ‧From the previous “TV sauce rice” to today’s “never leave the machine”; ‧From the long journey to the famous store to search for favorites, now with just one finger, you can sit …
What is digital marketing (1) The importance and power of digital promotion Read More »
The aforementioned social media listening (SocialListening) – search for voices on the Internet and then set a marketing strategy, I believe you still have an impression. In today’s consumption model, it’s not just corporate brands that do their homework, consumers will search online for reviews or discussions about a product on major platforms before deciding …
What is the key to the decisive victory of the “Search Offensive and Defensive Battle”? Read More »
The Mannings printing incident at the beginning of 2018 caused a public relations disaster, which I believe is still fresh in everyone’s memory. Facebook’s mishandling of the printing incident due to Mannings’ jurisdiction, coupled with the media’s fuel, detonated a huge brand crisis, and it was not until the CEO of Mannings issued an apology …
To prevent a PR disaster, it is necessary to use an all-round alarm – Social Listening Read More »
Hong Kong has one of the highest internet penetration rates in the world, and people’s consumption patterns have shifted from going to physical stores to online mail ordering. There has also been a change in the way consumers obtain product information, from the initial mass media such as television, newspapers and magazines, to the online …
Make good use of the “Search” tool to attract potential customers Read More »
Do you remember a street interview about the “post-00s” that went viral on Facebook in the early years? One of the questions received enthusiastic attention and discussion in the online media: “At what age do you think people use Facebook?” The childish student replied with a smile, “My parents only use it.” Some students even …
