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Today, AI technology has become very common, bringing convenience to many industries, and even bringing disruptive power to the marketing industry. AI helps marketers perform their work, enhance the efficiency of their entire marketing team, and can even harness repetitive tasks to do more with the least number of people. However, with the vast scope …

AI technology combined with social media to rewrite the fate of enterprises Read More »

The importance and power of Digital Marketing Things are changing every second in Information Technology Industry. In 21st century, the enhanced digital products have created a brand-new living style. In the past, people tend to enjoy watching TV while they are having meals. For now, mobile phone has entirely replaced TV and can do even …

What is Digital Marketing? Read More »

在互聯網尚未普及的時代,資訊的傳遞非常「單向」,我們接觸的資訊來源主要是大眾媒體──消息經由記者接收、由記者進行消化、整理、報道,再傳達至你與我。然而,在當今的世代,資訊不單不是單向,有是「多面向」,有如蜘蛛網,你我他可以獨立連結,也可以以群組的方式地集體連繫。從群眾的角度而言,當中尤其由 KOL(Key Opinion Leader,關鍵意見領袖)扮演著舉足輕重的角色,KOL 對在社交媒體所發表的評價,不單是吸引無數跟隨者的眼球,更影響很多人的消費決定。不難明白的是,很多品牌管理者、廣告商,現在都力求找到優秀的 KOL 以達致廣告的效果。 那麼,一位優秀的 KOL 該具備什麼條件?知名度高就一定有影響力嗎?其實不然。知名度和影響力,兩者都是重要的指標,然而,兩者未必有正比的關係。 一個知名度高的 KOL,很可能有大量的支持者(即粉絲,Fans)或者跟隨者(Followers),但未必代表這位 KOL 可以影響他們的消費決定;反之,一個具有強大影響力的 KOL,可能他算不上是街知巷聞,但他的一小撮的支持者對他可是亦步亦趨。 揀選 KOL 的質與量指標 再深入一些去想,行銷人員在評核如何選擇合適的 KOL 時,該考慮什麼因素?憑藉著我們團隊所累積的經驗,在此分享一下在選擇 KOL 時需要考慮的因素。 第一,質量上(Qualitative)的指標。 我們會視乎內容切合度(Content Affinity),當中我們會經常參考的有 4 個指標: 1.相關性(Relevancy) 我們會首先看該KOL是否該產品的使用者,有否寫網上資訊(Feed),他/她本身的專長是否與該行業 / 產品有關。 2.外貌及品味(Look & Style) 在這方面,香港人的確較為膚淺,這因素對消費者而言都相當重要,我們都會看KOL在互聯網上是否表現出吸引觀眾的外貌和品味,也看他/她的言論有否正面的能量?還是較情緒化或被動?這些都是很重要的因素,因為他外貌和品味關乎到他是否與該品牌切合。 3.語氣及行為(Tone & Manner) 從 KOL 的網上發佈,我們會看看 KOL 如何用字? 當他描述產品時,當中的用字是否切合品牌的需要?當中的語氣又是否能夠吸引(Engage)目標客戶群(Target Audience)?因為在網上,有些 KOL 有時說話較為輕佻或偏激,而如果品牌的目標客戶群是比較成熟穩重的話,這 KOL 的切合性就值得存疑了。 4.經驗(Experience & Voice) 我們會看 KOL …

KOL(關鍵意見領袖) Read More »

A digital marketing model is a marketing model that can carry all businesses. Even if others plagiarize, there are ways to continue to change it, and even get better. But it’s important to note that what works in someone else’s business doesn’t mean it works in yours. And if the digital marketing model is not …

How to build a successful e-business model? Read More »

After a tumultuous year, businesses must understand the top three marketing trends for 2020 to seize the golden opportunity to rise to the occasion and win more business. Market 1: Video Marketing is the most popular marketing strategy According to an analysis by Smart Insight, a marketplace learning platform, 83% of marketers in video marketing …

Top 3 Marketing Trends for 2020 Win more business Read More »

In order to let readers know more, I interviewed the Hong Kong Young Women’s Christian Association (HKYWCA) and the Asbury Methodist Social Service to analyse the development and needs of these NGOs in digitalisation. #6.1 Hong Kong Young Women’s Christian Association For large organizations like the Hong Kong Young Women’s Christian Association (HKYWCA), which has …

Digitalisation demand from non-governmental organisations Read More »

2a. The Evolution of Marketing: From the 4Ps to the 8Ps Traditional marketing talks about 4Ps, 4Ps emerged in the 70s of the last century, relying on computers to do analysis, the elements are: 1.Product 2.Price 3.Place 4.Promotion In the 80s, the service industry became 8Ps, the elements of which are: 1.Product 2.Price 3.Place 4.Promotion …

The evolution of digital marketing Read More »

Companies of all sizes make similar mistakes, so remember to keep track of all your campaigns and keep an eye on core metrics Written by Mona Elesseily on December 6, 2018 at 10:40 a.m Companies large and small can experience setbacks when it comes to online marketing. A common misconception is that large companies don’t …

Paid search for underuse – how to get the right medicine Read More »

Facebook announced on Tuesday that it will launch Stories for groups in global markets and allow group members to use emojis. Group admins have the authority to review the content of the story and the members who posted it. Why it’s worth paying attention to Facebook’s Groups feature provides an alternative way for brands and …

Facebook launched a global story for groups and added emojis Read More »

The online world is filled with vast amounts of accessible data from sources like major search engines, social media, and brand websites. However, due to its fragmented nature, it can be challenging for businesses to utilize this data effectively. Digital Audit involves auditing data sourced from the internet. By leveraging the Digital Audit system, we …

YouFind Newsletter | Digital Audit: Unveiling Competitors with Data Read More »

Today’s event, “Retail Marketing 2019,” held at HOTEL ICON, has successfully concluded. We would like to thank the organizers for providing the venue and our colleagues for their meticulous arrangements. We also extend our gratitude to the industry professionals who visited the YouFind booth to learn about our Digital Audit system. If you are interested …

YouFind Recap | Retail Marketing 2019 Read More »

Major trends Google Ads expert Felix Wenzel shares his predictions for the SEM market in 2019 Content courtesy of AdPoint: Written on January 23, 2019 at 7:30 a.m Over the past 10 years, SEM has been a marketing tool that has turned things around. But to this day, a simple ad isn’t enough to drive …

Significant trends in Google Ads (AdWords) in 2019 Read More »

In this era of Big Data, online marketing is immensely powerful. Many brands hope to leverage digital transformation to allocate resources online and gain a share of the market. But how should they begin this transformation journey? YouFind is partnering with Hong Kong Telecommunications (HKT) to hold a free seminar series titled “How to Leverage …

HKT x YouFind Xeon Digital Transformation Seminar! Read More »

In view of China’s recent development strategy of the Belt and Road Initiative, the China Investment Forum was held in the Czech Republic in November to promote the economic development of the two places. My younger brother was fortunate to be invited to attend the “China Investment Forum” on behalf of Hong Kong’s IT sector, …

From the Czech Republic to Hong Kong to Israel Read More »

Toys”R”Us, a major multinational toy chain, recently filed for bankruptcy protection in Virginia, USA, and its 1,600 or so stores will continue to operate as usual, and this bankruptcy protection does not include operations outside the United States and Canada. Many people wonder why even the well-known giant of the toy industry will fall one …

Toys”R”Us went bankrupt, and there are traces to be found Read More »

IBM has recently made big purchases of weather companies, including Weather.com, an underground weather news website and its vast weather database, and has since announced plans to further expand its scale to five major markets, including China, Japan, India, Brazil and Mexico, with the goal of adding hundreds of millions of global users in the …

What is the potential value of big weather data? Read More »

1.Offline world is not going anywhere. Traditionally we need to collect data in different ways such as conducting a questionnaire survey, focus group interview for primary data. Or we rely on research agencies to buy media analysis report or trend forecasting report. These all take lots of time and effort. Moreover it will limit to …

The Awesome World of Data-Driven Decision Making (Web Analytics) Read More »

As mentioned above, I attended Google’s cloud conference in London to learn more about its groundbreaking cloud technology developments. In the future, Google will vigorously develop virtual server technology and hope to occupy a larger cloud service market. Google’s four major services: cloud storage service, computing engine, engine for developing and running applications, BigQuery for …

How does the latest cloud technology support innovative technologies? Read More »

If you want to talk about it in the city recently, it must be “Pokemon Go”, there is no one. Pokemon Go is the posthumous work of the late Nintendo President Satoshi Iwata, and the first mobile game in Nintendo’s 127-year history. Before it was released, Nintendo had already fallen into a sales slump, and …

How did the Pokemon Go whirlwind roll up? Read More »

Since 2015, Hong Kong netizens have seen various types of public relations disasters break out in many organizations, so they have creatively inverted the word “public relations” as “Guan Gong”, calling it “Guan Gong disaster”, and from time to time laughing and saying that “Guan Gong is shaking”. In fact, most public relations crises are …

How to dismantle the “Guan Gong disaster”? Read More »

Due to the increasing incidents of "Public Relations (pronounce ‘Gong Guan’ in Chinese) Disaster" by many firms in 2015, the Hong Kong netizens creatively inverse the term and named it "Guan Gong (refer to Guan Yu from the Three Kingdoms) Disaster" in Chinese. They laughed at it in a joke, 「Please give Guan Gong a …

How to Deal With Public Relations Disaster? Read More »

Ever wondered why Facebook knows so much about user habits? Because in addition to tracking how users click on pages or ads on Facebook, the tech giant appears to be buying sensitive data from users, including their household income, the types of restaurants they frequent, and even how many credit cards they have in their …

Do tech giants such as Facebook monitor our lives? Read More »

LinkedIn is not so popular in Hong Kong but it is commonly used in other country and Hong Kong is also becoming common among people for business use. In fact it has more than 330 million (Pls check the update figure) members in LinkIn now and it is the top XX (Pls find out) for …

LinkedIn Read More »

There is more than one brand on social platforms, and to stand out from the crowd, in addition to brand copywriting and beautiful pictures, it is more important to speak to your target audience. It’s not about “what the brand wants to say”, it’s about what the “target audience” wants to hear. Today’s “netizens” seek …

[Interactive New Thinking: Facebook Live] Read More »

“Chickens, all chickens” was an Internet craze a month ago, and even celebrities and Internet celebrities vied to make films and sing to themselves; A month later, the topic is outdated. This phenomenon is a reflection of the immediate, fast-spreading and explosive nature of the online world, and if you can seize the opportunity to …

[Keeping up with the Internet boom, but also seizing the opportunity? ] Read More »

Nowadays, the influence of influencers is far-reaching, and when they promote their products on platforms with huge fan bases, they can often achieve the effect of spreading ten or ten to hundreds in an instant, directly stimulating the sales of products, so it is no wonder that advertisers are willing to spend hundreds of millions …

Today, how KOLs are made Read More »

IT Career Talks CIOs, IT professionals, IT entrepreneurs and academics are on hand to teach and share a series of practical experiences. From resume writing skills, introducing the latest and hottest IT jobs and career paths, professional development, to entrepreneurial tips and ways to raise entrepreneurial capital! Career Talk Topics*: 10:30 – 15:15 IT Industry …

Hong Kong Computer Society IT Career Expo 2016 Read More »

With the popularity of mobile devices, there are more than 1 billion smartphone users in the Asia-Pacific region, driving the rapid development of social media such as Facebook, Youtube, Twitter, Weibo, WeChat, etc., and the growth of these platforms has also provided more opportunities for brands to interact with consumers. A recent Connected Life study …

Is Instagram a big trend to grow your brand? Read More »

At the International SME Expo organised by the Hong Kong Trade Development Council (HKTDC) earlier, I had the pleasure of sharing some of the trends and prospects of e-commerce with you in the “Attract Your Target Audience: Online Store Marketing Tips”. Now allow me to analyze with you the current prospects of e-commerce and online …

The big trend of e-commerce Read More »

Social networking giant Facebook pointed out in recent months that Russia bought more than 3,000 ads through Facebook in previous U.S. presidential elections, and Facebook estimated that at least 10 million people had seen the ads at the time. In light of the situation, Facebook issued a statement saying that it would hire 1,000 additional …

The impact and enlightenment of Facebook fake ads Read More »

According to Google’s official big data, Hong Kong leads the world in the smartphone market, with a smartphone penetration rate of 79%, ranking among the top five in the world. People mainly use smartphones, mainly to play games, watch movies, or use social media or online consumption. Nowadays, more and more people use mobile phones …

Digitize the real world Read More »

Nowadays, more and more businesses are aware of the importance of digitalisation, and understand that if they follow the old marketing strategy, whether they are in the market leader position or not, sooner or later, their profits will gradually shrink and even be eliminated from the market. However, many non-governmental organizations (NGOs) have stagnated in …

In an age where everyone values digitalisation, why do NGOs tend to stagnate? Read More »

Digital marketing company Promote online monitoring of brands PR catastrophe turns crisis into opportunity In recent years, with the digital transformation of more and more traditional enterprises, digital marketing has also played an important role in their overall promotion strategy. Jeffrey, Director and Founder of You Find Limited, who has helped clients make successful transitions, …

Digital Marketing Firms Push Brand Online Monitoring PR Disaster into Opportunity Read More »

In late August, the HKMA granted the first batch of five SVF licences, namely Alibaba Alipay Wallet, WeChat Pay, Tap&Go, TNG e-Wallet and Octopus Easy Wallet. However, most people in Hong Kong do not have a deep understanding of stored value payments, so the popularity is far less than that of nearby areas. For example, …

Hong Kong is up to the era of going out without cash! Read More »

I was fortunate to be invited by Google to attend the “Understand Digital Marketing & Analytics in a Day” seminar co-organised with the University of Hong Kong to share with the audience some cases I have done in Hong Kong, so that you can have a deeper understanding of how to make use of online …

Make good use of CPA to maximize your marketing Read More »

IT career talk CIO、IT professionals, IT entrepreneurs and academics will share some hands-on experience, from resume writing skills, introducing the latest and most popular IT jobs and path of getting into the industry, professional training, as well as startup experience and fund raising ways-will share all in the talk! Career talk topics: 10:30-15:15 Perspective of …

HKCS IT Career Expo 2016 Read More »

In the previous article, we discussed the importance of Social Media Monitoring. Let’s continue with this topic and discuss further about how to manage a brand’s reputation on the Internet. To manage one brand’s online reputation well, there are three steps to begin with. The first step is 『monitoring』 which can help find out the …

How to manage brand reputation online effectively Read More »

In the previous article, we discussed the importance of social media monitoring, and this time we will continue the discussion in the previous part about managing a brand’s online reputation. To manage brand reputation on the Internet, we need to start with three steps: first, we need to start with doxxing (Monitoring) to find out …

How to effectively manage your brand reputation on the web Read More »

Recently, Mannings has caused controversy among many netizens because of the fact that he “still filed a complaint when the cleaner’s mother-in-law mistakenly took the stamps”. Afterwards, Mannings responded on its Facebook page, saying that the case had entered the judicial process and it was inconvenient to comment, and that he respected the spirit of …

In this new age of social media, PR marketing must be both sensible Read More »

Under the influence of globalization, the news and PR events of the same brand in different regions will affect each other, and the so-called whole body is involved, and the relevant information of the brand in any country cannot be ignored. Before posting any advertisements and messages, you should pay attention to the latest news …

Monitoring brand messaging is becoming more global Read More »

Following the growing popularity of electric vehicles, it is believed that the next wave of disruptive innovation in the automotive industry will be driverless cars. Recently, Uber started testing driverless taxi services in the United States and invited 1,000 citizens to experience the service. Many people have a misunderstanding that the advantage of “unmanned driving” …

Big data of driverless vehicles Read More »

Nowadays, whether it is your mobile phone or computer, you may have all kinds of informative data. Gathering sand into a tower, these huge amounts of data can become big data, providing merchants with accurate development direction and obtaining greater profits. Because of this, big data has become one of the most valuable commodities in …

Three attitudes under big data trading Read More »

Recently, the most controversial topic is Facebook’s testing in specific countries, where they’ve split the “News Feed” into “Personal Feed” and “Explore Feed”. The Personal Feed appears on the main Timeline, showing only updates from family, friends, and Sponsored Feeds; while Page Feeds have been moved to the Explore Feed Timeline. In other words, if …

[Facebook Tries Changing Feed Mode?] Read More »

Three key words of digital marketing: 1. Relationship Marketing Relationship marketing, i.e. the engagement of online customers, is crucial, and there are three different ways to stick to this marketing model, namely Financial, Social, and Structural. If we want to do an online business, the ideal is to achieve the third one, which is the …

Three keywords for digital marketing Read More »

Social Media Direction 1: Make Good Use of Social Listening Tools Brands can continuously monitor users’ opinions, discussions, and post-use feelings about the brand through social listening tools. This is very important for brand promotion and preventing public relations disasters, and it also allows for monitoring competitors’ movements. Social Media Direction 2: Continue Utilizing Video …

[5 Key Directions in Social Media You Can’t Ignore] Read More »

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