【Big Data: The Key for HKTVmall to Achieve its First Profitable Year】
Despite economic decline, HKTVmall announced an interim profit of $109 million in the first half of 2020 after previous 4 years of making a loss. Business volume has increased by 113.6% annually, representing an unprecedented success for the company. After failing to secure a free-to-air television licence 5 years ago, Ricky Wong, CEO of HKTVmall refused to give up. Instead, he embraced digital transformation and left behind old ways of thinking, outdated equipment and technology. Instead, he focused on building a citywide digital shopping network for Hong Kong. Rick’s effort paid off 4 years later. During a recent interview with…
Hong Kong businesses are optimistic about the future, according to Hong Kong Brand Development Council’s latest survey
In June, the Hong Kong Brand Development Council (the BDC) conducted a survey under the banner of “Hong Kong Brands: The Road to Relaunch”, aiming to understand the measures taken by Hong Kong businesses to stay afloat during the COVID-19 pandemic. The survey revealed that 83% of responding companies reported a drop in business turnover from 30 to 50%. The business environment is tough and still with a lot uncertainty. Whilst business is tough for most, 80% of respondents held a positive or neutral attitude toward business outlook in the coming year, and these businesses recognise digital transformation as the…
Detailed explanation of online and offline promotion skills
If you want to do a good job in the promotion of foreign trade websites, you need to determine what are the channels to be promoted before formally implementing the promotion plan? The characteristics of these channels must be clearly grasped! Today, Youyihua will focus on “how to do the promotion of the foreign trade website, how to do a good job in the promotion of the foreign trade website, and several key points of the promotion of the foreign trade website!” Understand the channels and methods of foreign trade website promotion Usually the channels and methods of foreign trade…
10 online consumption data you need to know in 2021
In the age of digital fragmentation, it takes you and your audience six to eight online exchanges to get a lead. Traditional marketing tactics, such as advertising, have been ineffective against savvy consumers, who gather information from various sources before deciding to buy a product. As a result, today’s online consumer journey has become increasingly complex and difficult to master! (Google Image) To develop the best digital marketing strategy for your company, we first need to unpack the online customer journey of your target customers. With the help of big data, we can find your online opportunities: ● How much…
Free online customer tracking reports to help you improve ROI and plan your marketing plan for 2021
After a year of pandemic abuse, most customers have shifted their spending patterns from offline to online. To plan for 2021 and ensure that your digital solutions are up to date with the changing spending habits of your target customers, it’s important to evaluate your 2020 digital strategy. To this end, YouFind will provide you with a free online customer journey audit to break down the online shopping journey of your target customers. Our reports will also help you understand whether your current digital strategy is directly targeting your target customers and conveying your brand’s positive message to them. With…
Merry Christmas! YouFind Early Bird Discount Offer
Merry Christmas and we wish you all the best this coming holiday! This might be the busiest time of the year as your marketing team is reviewing your strategies of 2020 and getting ready for 2021. Throughout the years, many of our clients often struggle with performing a quantifiable cross-channel analysis of their digital marketing activities. We are delighted to offer you an Early Bird Discount on our Customer Lifecycle Dashboard that will help you to monitor the ROI of your digital marketing and draw better insights for your future marketing plan. Our Customer Lifecycle Dashboard is a data management tool…
【Foreign Trade Website Promotion】A few tips for foreign trade website promotion
Foreign trade website promotion is mainly for foreign users, so the potential customer object is foreign consumers! So we need to purposefully develop a promotion plan for foreign search engines and foreign commonly used social media platforms, in addition to some large-scale third-party foreign trade platforms and large-scale international exhibitions and so on! Many foreign trade enterprises do not know the foreign trade website promotion skills, do not know how to promote their own enterprise website! When the website is done, to the foreign trade website promotion of this link becomes clueless, today Youyi will share with you the foreign…
Boost your Marketing ROI with our Free Customer Journey Audit
Since the pandemic, many customers have switched to online shopping. Are your digital marketing strategies keeping up with this radical and irreversible change? YouFind is now offering a free Customer Journey Audit that analyses changes in your customer online behaviour and examines your current digital marketing strategy. Our Customer Journey Audit will evaluate the effectiveness of your current digital strategy in targeting your audience and delivering a positive brand message across multiple digital channels. Leveraging big data, we will also address the following key questions: ● What are the popular search terms and channels do your target audience use when conducting research on…
