Macau Tourism is expanding their social media coverage with our help
Now that the world has fully opened up, you are undoubtedly eager to promote your destination as the next must-visit…
社交媒體
Bring your brand in front of mainland Chinese consumers using XIAOHONGSHU
As China and Hong Kong have reopened borders, we are seeing a strong rebound of Chinese tourists visiting Hong Kong….
There is so much social media, why do I need to do website SEO?
Social media does not directly affect a website’s ranking in search engines, but it has a positive impact on SEO….
After Facebook, even LinkedIn is launching a “rework” of the Clubhouse feature: the three elements of a voice community marketing strategy
In just a few months, Clubhouse, a voice-based social platform, has taken the world by storm. It is reported that…
您仍只在FB、IG搞Campaign嗎？四大2021社交媒體營銷新趨勢
社交媒體營銷一直是各大小品牌的重要營銷戰場。隨著社交平台巨頭陸續推出「商店」和「商品標注」等功能，社交媒體已不再只是落廣告、搞Campaign抄起品牌熱度的平台。 YouFind精心總結了四大2021年社交媒體趨勢，助您在競爭越演激烈的社交媒體戰場中脫穎而出！ (1)直播購物 (Live-streaming) 持續一年的疫情讓大衆已經習慣在家購物。今時今日消費者期望於網上能與品牌直接互動和獲取所需的產品資訊。直播購物補足了以往網購所缺乏的人與人之間的互動，亦讓顧客足不出戶也能親眼看見實物，大大增加了購買意欲。 (2)社交媒體商貿 (Social Commerce) 購物功能推出後，大品牌和小網店都爭相開設他們的社交媒體商店，在可見的將來社交媒體商店很可能會成爲他們主要的生意來源。Instagram除了設置「商品標注」、「商品分類」等方便商戶傳達品牌訊息和整理商品的功能外，「結賬」功能更讓用戶不用離開APP便能完成付費流程，讓整個購物經驗流暢無阻。 (3)社媒聆聽 (Social Listening) 社交媒體作爲消費者發表用家意見的渠道是一個龐大的數據寶庫，讓品牌能根據大衆的品牌印象適時作出回應及加强正面形象。隨著市面上數據分析工具的發展愈趨成熟，社媒聆聽更是來年的關鍵營銷策略。 (4)素人宣傳 (Micro-Influencer Marketing) 素人的Followers人數雖然不及知名KOL，但與他們忠實粉絲的互動更深入，找他們介紹您的產品不會有太hard sell的感覺。有研究更發現，有1000位Followers的素人的觀衆互動率比有100,000 Followers的KOL高出85%！而且他們大多是某特定產品種類的專家，能更有效助您品牌建立專業的形象。 YouFind品牌追蹤報告…
Tips on how social media platforms should be marketed
The biggest feature of the major social media platforms on the Internet is that the user stickiness is very high…
YouFind Newsletter | Digital Audit: Unveiling Competitors with Data
The online world is filled with vast amounts of accessible data from sources like major search engines, social media, and…
[Interactive New Thinking: Facebook Live]
There is more than one brand on social platforms, and to stand out from the crowd, in addition to brand…
[Keeping up with the Internet boom, but also seizing the opportunity? ]
“Chickens, all chickens” was an Internet craze a month ago, and even celebrities and Internet celebrities vied to make films…
Is Instagram a big trend to grow your brand?
With the popularity of mobile devices, there are more than 1 billion smartphone users in the Asia-Pacific region, driving the…
The impact and enlightenment of Facebook fake ads
Social networking giant Facebook pointed out in recent months that Russia bought more than 3,000 ads through Facebook in previous…
Digitize the real world
According to Google’s official big data, Hong Kong leads the world in the smartphone market, with a smartphone penetration rate…
How to effectively manage your brand reputation on the web
In the previous article, we discussed the importance of social media monitoring, and this time we will continue the discussion…
In this new age of social media, PR marketing must be both sensible
Recently, Mannings has caused controversy among many netizens because of the fact that he “still filed a complaint when the…
[5 Key Directions in Social Media You Can’t Ignore]
Social Media Direction 1: Make Good Use of Social Listening Tools Brands can continuously monitor users’ opinions, discussions, and post-use…
