What is digital marketing (1) The importance and power of digital promotion
“Ever-changing” is an old term, but it is apt to describe the latest information technology. Millennials, electronics have disrupted the way people live: ‧From the previous “TV sauce rice” to today’s “never leave the machine”; ‧From the long journey to the famous store to search for favorites, now with just one finger, you can sit at home and wait for the arrival of goods. Consumers are intoxicated by the colorful online world, which has brought about great changes in the business environment of the market. TV commercials have become obsolete and difficult to reach customers these days. The traditional propaganda…
What is the key to the decisive victory of the “Search Offensive and Defensive Battle”?
The aforementioned social media listening (SocialListening) – search for voices on the Internet and then set a marketing strategy, I believe you still have an impression. In today’s consumption model, it’s not just corporate brands that do their homework, consumers will search online for reviews or discussions about a product on major platforms before deciding whether to buy or not. Is it the corporate brand that first sets the marketing strategy to make the product have a good review and deepen the consumer’s goodwill towards the product? Or do consumers search for negative messages about the company’s brand and refuse…
Make good use of the “Search” tool to attract potential customers
Hong Kong has one of the highest internet penetration rates in the world, and people’s consumption patterns have shifted from going to physical stores to online mail ordering. There has also been a change in the way consumers obtain product information, from the initial mass media such as television, newspapers and magazines, to the online yellow pages, and then to the use of Google to find the latest products to try out the lag. However, in fact, everything is the same, and the essence of consumption is to obtain product information through “search” before deciding whether to buy or not….
An unintentional remark of the “post-00s” has brought a major warning to the transformation of social media outlets
Do you remember a street interview about the “post-00s” that went viral on Facebook in the early years? One of the questions received enthusiastic attention and discussion in the online media: “At what age do you think people use Facebook?” The childish student replied with a smile, “My parents only use it.” Some students even casually replied, “It’s only used by old people.” Although this interview is not a huge data analysis and is just an ordinary interview, online marketing-focused companies should pay more attention to the increasing comparison between young users’ use of Facebook and other media, as it…
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