Monitoring brand messaging is becoming more global
Under the influence of globalization, the news and PR events of the same brand in different regions will affect each other, and the so-called whole body is involved, and the relevant information of the brand in any country cannot be ignored. Before posting any advertisements and messages, you should pay attention to the latest news of your brand in other regions, otherwise you will be very busy with PR when you step on a landmine. Taking Samsung’s latest flagship phone, the Galaxy Note 7, as an example, after the phone was launched in mid-August, suspected battery explosions occurred in various…
In this new age of social media, PR marketing must be both sensible
Recently, Mannings has caused controversy among many netizens because of the fact that he “still filed a complaint when the cleaner’s mother-in-law mistakenly took the stamps”. Afterwards, Mannings responded on its Facebook page, saying that the case had entered the judicial process and it was inconvenient to comment, and that he respected the spirit of the rule of law in Hong Kong and believed in the court’s judgment, which eventually added fuel to the fire, causing a “Guan Gong disaster” and greatly affecting its reputation. The core reason for this disaster is that Mannings has responded to the crisis in…
Baidu knows that “Du Niang” has become indispensable to life
Panda is a native of Hong Kong, and his first trip to the mainland was when he was sent by the Hong Kong headquarters to a Beijing subsidiary on a business trip. One of the things that Panda often hears during this trip is to find Du Niang. Panda has been confused for the past few days. Until one day, a colleague in Beijing wanted to take Panda to eat Beijing’s famous delicacy Peking duck, and when he saw his colleague directly take out his mobile phone and type “where is the most authentic roast duck in Beijing” in Baidu,…
Three attitudes under big data trading
Nowadays, whether it is your mobile phone or computer, you may have all kinds of informative data. Gathering sand into a tower, these huge amounts of data can become big data, providing merchants with accurate development direction and obtaining greater profits. Because of this, big data has become one of the most valuable commodities in the market. However, different big data owners in the market have different attitudes towards trading. This can be divided into three categories: trading insulators, market participants, and value dismissors. A transaction insulator is a data owner who feels that his information is unique and important,…
Big data of driverless vehicles
Following the growing popularity of electric vehicles, it is believed that the next wave of disruptive innovation in the automotive industry will be driverless cars. Recently, Uber started testing driverless taxi services in the United States and invited 1,000 citizens to experience the service. Many people have a misunderstanding that the advantage of “unmanned driving” is only that the computer replaces the driver’s position, which greatly ignores the power of this wave! An unmanned car is actually a mobile computer with artificial intelligence, which combines maps, apps, wireless networks, camcorders, global positioning, and sensors. Earlier studies pointed out that an…
[Facebook Tries Changing Feed Mode?]
Recently, the most controversial topic is Facebook’s testing in specific countries, where they’ve split the “News Feed” into “Personal Feed” and “Explore Feed”. The Personal Feed appears on the main Timeline, showing only updates from family, friends, and Sponsored Feeds; while Page Feeds have been moved to the Explore Feed Timeline. In other words, if Page Feeds want to appear on the Personal Feed, they need to pay for advertisements. Facebook hopes that users’ Personal Feed Timelines will only show updates from friends, but this move will decrease the Organic Reach of Page Feeds, and pages might need to use…
[5 Key Directions in Social Media You Can’t Ignore]
Social Media Direction 1: Make Good Use of Social Listening Tools Brands can continuously monitor users’ opinions, discussions, and post-use feelings about the brand through social listening tools. This is very important for brand promotion and preventing public relations disasters, and it also allows for monitoring competitors’ movements. Social Media Direction 2: Continue Utilizing Video Marketing The mysterious “Anyone” fireworks TV ads at the end of 2018 successfully resonated online, and it is anticipated that 2019 will continue to be dominated by video. Moreover, a single video can be edited into different lengths and shared across multiple platforms like Facebook,…
Three keywords for digital marketing
Three key words of digital marketing: 1. Relationship Marketing Relationship marketing, i.e. the engagement of online customers, is crucial, and there are three different ways to stick to this marketing model, namely Financial, Social, and Structural. If we want to do an online business, the ideal is to achieve the third one, which is the degree of structural adhesion. Type 1: Financial Bonding To put it simply, financial adhesion is to look at money in everything and go wherever it is cheap. Since customers do not have some deep considerations, such as brand, quality, appearance, etc., value is the only…
A new digital strategy model to help you enhance your competitiveness
Achieving “measurement” in the field of digital marketing requires a new digital strategy model. As a strategist, I have developed digital strategies for many large and medium-sized companies, and with years of teaching and consulting experience, I have integrated a new “Digital Strategy Model” to visualize the concept of digital marketing, cover its characteristics, and provide a framework for marketers to apply more effectively to the strategy formulation and measurement of digital marketing. This new “Digital Strategy Model” provides a set of criteria and clear guidelines for marketers to develop and measure indicators for their promotional activities, so that they…
