In 2020, do a good job in online word-of-mouth marketing, and make three suggestions
In the first half of 2020, global enterprises were shrouded in the shadow of the epidemic, and many of them switched from offline to online word-of-mouth marketing, which highlighted the importance of social media marketing. Today, Youyihua will share with you three suggestions for online word-of-mouth marketing on social media, let’s take a look~ Point 1: Social media will focus on “one-stop commerce” What does a one-stop business look like? For example, in the past, the process of each consumer buying a product was mostly divided into knowing the product, collecting reviews on different web pages, and planting other products…
Four advantages of Google network promotion It is no longer a problem to do a good job of these brands going overseas
Under today’s Internet trend, foreign customers generally use the search engine Google to find information, and people are also accustomed to looking for the information they need through the search engine. When your peers are doing Google network promotion, if you haven’t started yet, it means that your peers have surpassed you on the Google channel. Therefore, what foreign trade enterprises need to do is to strive to display their enterprises and products on the Internet, so that more potential customers can see and find. In this era of the Internet, enterprises seem so small, and now “the fragrance of…
Independent Foreign Trade Enterprise Site 7 Tips for Google SEO Optimization
When many foreign trade enterprises establish independent sites, they often only pay attention to whether the website style is close to the European and American styles! and ignore whether the website architecture and code meet the requirements of Google SEO! Problems that need to be paid attention to in the early stage of foreign trade site construction First of all, the web style needs to follow the Western style and conform to the Western aesthetics, so that users can enhance their intimacy when browsing, and users will stay longer on your website and learn more about your products! Secondly, what…
How to do a good job in content optimization in the process of Google SEO optimization promotion
SEOers should be very clear that content optimization is a very important part of the whole SEO process, and in the process of Google SEO optimization and promotion, content optimization can not only create authoritative content and credible reputation for the brand, but also get better rankings! In previous cases, Youyihua’s customers have even doubled their traffic through content marketing. Doing a good job in content optimization can be roughly divided into two aspects, one is content optimization, and the other is to optimize content feedback! So how to do a good job of content optimization? You can create high-quality…
Do you know all the 24 Google SEO Search Ranking Factors?
SEOers will always discuss some of the influencing factors of Google SEO ranking after dinner, although we all know that website content and website external links are very important, but often we do a good job in the case of website content and external links, the ranking will still decline or be unstable, although we can know the influencing factors that affect Google SEO ranking in the Google SEO white paper, but not all, today Youyihua will give you a summary. The factors that usually affect Google SEO are the following, and these factors affect the Google search engine algorithm, resulting in…
Google SEO optimization helps foreign trade enterprises to promote, save costs and improve ROI
Friends who understand Google SEO optimization know that if a foreign trade company wants to promote its brand and services to the world, then Google, which occupies 90% of the global search engine market, is the best channel that must be selected, and if you want to achieve the highest ROI at the lowest cost, then Google SEO optimization is a must promotion method! So is Google SEO optimization reliable? What are the usual ways to do Google SEO optimization? Next, Youyihua will explain to you one by one! 1. Is Google SEO optimization reliable? Of course, it is reliable, but the…
Master 5 elements of overseas network promotion to double the conversion rate of Facebook ads
As the largest social platform abroad, the traffic effect brought by Facebook cannot be underestimated, and in 2020, Facebook will still be the most important advertising platform in overseas network promotion! We believe that everyone has a common goal when running Facebook ads: to optimize the click-through rate of the ad and give the ad a higher chance of conversion, but the reality always gives us a fatal blow. Why is it that when you are also making product selection, other people’s advertising has good advertising effects and high conversion rates, but your own advertising performance is not satisfactory? The…
Google SEO Optimization Off-page Drainage Strategy Bring more traffic to your foreign trade website
In addition to obtaining Google organic traffic through Google SEO ranking optimization, the other thing is off-site drainage! Although in the previous article “Google Ranking Optimization and Promotion Guide: Do a Good Job in 3 Aspects and Rank Must Be Good”, Youyihua has mentioned on-site SEO optimization and off-site SEO optimization, but it is only a part of off-site drainage, of course, there are more ways and methods to promote our website, so that more people can see and understand our products and services, so what should be done? Let’s take a look at the Google SEO optimization off-site drainage strategy…
Google谷歌海外推廣的過程中 如果通過LinkedIn發掘潛在客戶
眾所周知在谷歌海外推广的過程中社交媒體營銷所占比重是很高的，2020年特別是受到疫情影響，外貿行業利用傳統展會、平台等形式發掘客戶已經不再適用了，如何通過新的渠道來發掘客戶是外貿行業迫在眉睫急需解決的問題，而LinkedIn作為唯一一家獲准在國內運營的海外社交媒體平台，雖然大家都知道它是一個求職和招聘集一體的平台，但是卻忽視了它還是發現並於客戶建立聯系的最佳社交媒體平台。 LinkedIn領英最適合B端外貿的社交平台，客戶質量非常高。是一個任何外貿人都不能放過，更不能錯過的開發客戶新渠道。對很多優秀外貿人來說，他們早已將領英視為收集潛在客戶信息資源的有效來源。 如今領英已經成了外貿行業開發客戶的香餑餑。根據最新數據顯示，LinkedIn領英全球用戶超過6億，中國LinkedIn領英用戶已經突破5千萬，而中國LinkedIn領英用戶裏超過80%都是從事外貿出口相關業務的，也就是說你的同行很可能早已經通過LinkedIn領英開發客戶，搶占市場了。 一個優秀的領英帳號是可以為你持續性的帶來客戶，帶來詢盤，帶來訂單的。如何利用LinkedIn領英高效開發客戶資源和穩定有效的詢盤？我們不妨向那些優秀的外貿人學習，試試社交化主動式開發。 搜索尋找潛在客戶 領英自帶模糊查詢功能，搜索框輸入關鍵詞（產品關鍵詞、人名、公司名），它會給你列出一堆搜索結果，有完全匹配的也有半匹配的。 通過LinkedIn領英直接找出目標國家內自己產品的所有潛在客戶，從中找到關鍵人的郵箱、或公司的領英賬號，快速精准的搜索獲得海量豐富的客戶資源。 良好的內容互動率 內容互動率指的是一篇內容的點贊、轉發、評論、轉化的數量。在LinkedIn中，一個賬號發布的內容獲得越多的互動，賬號就會在相關的搜索和類目結果中，獲得越好的排名與推薦曝光。這一點提示我們，發布內容一定要優質，而不是粗制濫造。 自我營銷 既然是商業社交圈，那麼如何讓客戶信任你？專業的形象，自信的表現，對本行業產品的認知，這些都可以通過LinkedIn profile, Article或Share An Update，以及Company page等體現出來。 加入LinkedIn領英群組 加入一些與你的行業，利基或興趣相關的小組，擴大你在領英LinkedIn上的社交圈。參與小組活動是一種以有機方式結識潛在客戶並與之互動的好方法。 LinkedIn領英SEO優化排名 領英是一個搜索引擎，有自己的排名機制。你在LinkedIn領英上的搜索結果中排名越靠前，客戶找到你的幾率就越大。因此對於外貿企業來說，SEO優化搜索就是很好的一個方法。 公司品牌與產品宣傳推廣 領英是可以建立公司主頁，發布產品的。這無疑是一個展示企業形象，增加客戶信任的機會。通過LinkedIn企業主頁，多角度展示品牌和企業網站。這樣即可為公司網站引流，也能增加網站的點擊率，同時也方便對產品感興趣的客戶進行進一步溝通洽談，精准的幫助我們開發客戶。 總結一下，LinkedIn領英能從找客戶，分析客戶，跟進客戶，維護客戶等方面幫到外貿朋友，同時還能幫助企業品牌展示推廣！
Google Ranking Optimization Promotion Guide: Do a good job in 3 aspects Ranking must be good
If you want to do Google SEO optimization to get good rankings, you don’t need to have a complete and clear SEO ranking optimization plan! Today’s Youyihua Google Ranking Optimization Guide will focus on several aspects: Google Ranking Optimization Structure Layout, Google SEO On-Site Optimization, Google SEO On-Site Promotion, etc.; We will explain how to do a good job in Google SEO ranking optimization, and provide you with practical and feasible Google SEO optimization strategies, so that you can apply this SEO technology to your personal or business website. 1. Website architecture layout of Google ranking optimization For friends who are…
