Paid search for underuse – how to get the right medicine
Companies of all sizes make similar mistakes, so remember to keep track of all your campaigns and keep an eye on core metrics Written by Mona Elesseily on December 6, 2018 at 10:40 a.m Companies large and small can experience setbacks when it comes to online marketing. A common misconception is that large companies don’t make the same mistakes as small companies, but the truth is quite the opposite. Here are a few common mistakes and ways to avoid them. 1. Not tracking all promotions Believe it or not, this mistake is more common than you think! In my experience,…
What’s new from Google Assistant: check-in, hotel reservations, language translation, and Google Maps
The business model of Google Assistant may shift from advertising to trading platforms The announcement of the latest Google Assistant features and news at the International Consumer Electronics Show (CES) caused a lot of buzz. The most important of these is that users will be able to check in with United Airlines through Google Assistant and make reservations at multiple hotel chains. Foreign Chinese translation Also announced on the same day was the foreign language translation of the smart home assistant Google Home, as well as the integration of Google Assistant into Google Maps (Android and iOS versions). (This integration…
Significant trends in Google Ads (AdWords) in 2019
Major trends Google Ads expert Felix Wenzel shares his predictions for the SEM market in 2019 Content courtesy of AdPoint: Written on January 23, 2019 at 7:30 a.m Over the past 10 years, SEM has been a marketing tool that has turned things around. But to this day, a simple ad isn’t enough to drive traffic to your website. Online search has become incredibly complex, and it is difficult for a layman to create a successful advertisement. Felix Wenzel, Resident Expert and Managing Director of agency AdPoint (Google Premier Partner), was asked how to create a successful SEM campaign in…
YouFind Recap | Retail Marketing 2019
Today’s event, “Retail Marketing 2019,” held at HOTEL ICON, has successfully concluded. We would like to thank the organizers for providing the venue and our colleagues for their meticulous arrangements. We also extend our gratitude to the industry professionals who visited the YouFind booth to learn about our Digital Audit system. If you are interested in gaining a deeper understanding of YouFind’s Digital Audit solutions, please inbox us with your name, contact number, and company name. Our representatives will reach out to you for further follow-up. #YouFind #YouFindLimited #DigitalAudit #數位審計 #RetailMarketing2019 #RetailMarketingConference #recap
YouFind Newsletter | Digital Audit: Unveiling Competitors with Data
The online world is filled with vast amounts of accessible data from sources like major search engines, social media, and brand websites. However, due to its fragmented nature, it can be challenging for businesses to utilize this data effectively. Digital Audit involves auditing data sourced from the internet. By leveraging the Digital Audit system, we can piece together the scattered traces left by online users into a valuable database. Through Digital Audit, we can understand the online positioning and evaluation of ourselves and our competitors, allowing us to develop more suitable and precise marketing strategies. Learn more: http://bit.ly/2Yxy61H #YouFind #YouFindLimited…
HKT x YouFind Xeon Digital Transformation Seminar!
In this era of Big Data, online marketing is immensely powerful. Many brands hope to leverage digital transformation to allocate resources online and gain a share of the market. But how should they begin this transformation journey? YouFind is partnering with Hong Kong Telecommunications (HKT) to hold a free seminar series titled “How to Leverage Digital Transformation Opportunities to Drive Your Business Growth.” The seminar will be led by Mr. Alex Chu, founder of YouFind, and Mr. Lin Weiguang, Vice President of IT Services and Facility Management at HKT. They will share insights on moving from digital marketing to digital…
The Awesome World of Data-Driven Decision Making (Web Analytics)
1.Offline world is not going anywhere. Traditionally we need to collect data in different ways such as conducting a questionnaire survey, focus group interview for primary data. Or we rely on research agencies to buy media analysis report or trend forecasting report. These all take lots of time and effort. Moreover it will limit to sample size and limited questions coverage for bias to introduce inaccuracy. 2.But the Internet is becoming central to every aspect of our existence. It does not matter if you are a small-business owner, a politician, a mom or a student. 3.We have access to multiple…
What is the potential value of big weather data?
IBM has recently made big purchases of weather companies, including Weather.com, an underground weather news website and its vast weather database, and has since announced plans to further expand its scale to five major markets, including China, Japan, India, Brazil and Mexico, with the goal of adding hundreds of millions of global users in the next three years. What is the purpose of IBM spending billions of dollars to buy the weather company? The answer is to see the potential value of the industrialization of meteorological information. The great potential of meteorological information industrialization lies in the fact that it…
Toys”R”Us went bankrupt, and there are traces to be found
Toys”R”Us, a major multinational toy chain, recently filed for bankruptcy protection in Virginia, USA, and its 1,600 or so stores will continue to operate as usual, and this bankruptcy protection does not include operations outside the United States and Canada. Many people wonder why even the well-known giant of the toy industry will fall one day? Some analysts have pointed out that on the one hand, Toys”R”Us has been hit by competitors Walmart and Target, which has led to a decline in business, and more importantly, on the other hand, due to the prevalence of online shopping, consumers tend to…
From the Czech Republic to Hong Kong to Israel
In view of China’s recent development strategy of the Belt and Road Initiative, the China Investment Forum was held in the Czech Republic in November to promote the economic development of the two places. My younger brother was fortunate to be invited to attend the “China Investment Forum” on behalf of Hong Kong’s IT sector, and he also saw some similarities between Czech IT development and Hong Kong, which I would like to share with you. When it comes to the Czech IT industry, everyone may not be too familiar with it, but in fact, there are some well-known IT…
