Do tech giants such as Facebook monitor our lives?
Ever wondered why Facebook knows so much about user habits? Because in addition to tracking how users click on pages or ads on Facebook, the tech giant appears to be buying sensitive data from users, including their household income, the types of restaurants they frequent, and even how many credit cards they have in their wallets. According to a report by an independent news organization in the United States, since last year, Facebook has collected a large amount of confidential information about users, including “personal investable assets of $1-24,999” and “total household income between $100,000 and $125,000”. The report also…
How to dismantle the “Guan Gong disaster”?
Since 2015, Hong Kong netizens have seen various types of public relations disasters break out in many organizations, so they have creatively inverted the word “public relations” as “Guan Gong”, calling it “Guan Gong disaster”, and from time to time laughing and saying that “Guan Gong is shaking”. In fact, most public relations crises are often sudden and unpredictable, and we can’t wait for the crisis to ferment before making corresponding arrangements, but we need to be prepared in advance. Such crises are usually divided into three initial stages: first, the latent stage, which is only at the level of…
How did the Pokemon Go whirlwind roll up?
If you want to talk about it in the city recently, it must be “Pokemon Go”, there is no one. Pokemon Go is the posthumous work of the late Nintendo President Satoshi Iwata, and the first mobile game in Nintendo’s 127-year history. Before it was released, Nintendo had already fallen into a sales slump, and since 2010, it has suffered its first loss in the past three decades. On the one hand, the biggest reason is that Japanese game manufacturers are facing a big challenge. Compared with European and American manufacturers, both technology, capital and manpower are also obviously compared….
How does the latest cloud technology support innovative technologies?
As mentioned above, I attended Google’s cloud conference in London to learn more about its groundbreaking cloud technology developments. In the future, Google will vigorously develop virtual server technology and hope to occupy a larger cloud service market. Google’s four major services: cloud storage service, computing engine, engine for developing and running applications, BigQuery for data analysis, and machine learning tools have attracted the attention of many tech and creative companies because they can support the needs of different businesses and save costs. The popular Pokemon Go is one example of a service that has benefited from this service. It…
[Keeping up with the Internet boom, but also seizing the opportunity? ]
“Chickens, all chickens” was an Internet craze a month ago, and even celebrities and Internet celebrities vied to make films and sing to themselves; A month later, the topic is outdated. This phenomenon is a reflection of the immediate, fast-spreading and explosive nature of the online world, and if you can seize the opportunity to react, you can bring a positive and huge impact to the brand at any time. As the Internet continues to penetrate into our daily lives, and the average Hong Kong person spends more than 3 hours a day online, the power of the rapidly changing…
How to distinguish between “Internet celebrity” and “tuba”?
In just one night, “The Power of the Wilderness” has evolved from a response to reporters to a hot talk in the city, and has even appeared on the hot search list on Weibo, and female swimmer Fu Yuanhui also became popular in China during the Olympics, turning from an athlete to an “Internet celebrity”. Fu Yuanhui has made many netizens follow suit, and some companies want to find her as a KOL (Key opinion leader) to promote their own brands. What is the difference between “Internet celebrities” and KOLs often referred to by Hong Kong people? Sam, who works…
The era of barrier-free clothing, food, housing and transportation without cash when you go out may have come!
After nearly a year in the making, the Hong Kong Monetary Authority (HKMA) finally approved the first batch of five stored value facility (SVF) licences last week, including Alipay Wallet, Wechat Pay, Tap&Go, TNG eWallet and Octopus Card, marking a new milestone for retail payments in Hong Kong. Previously, Hangzhou, China, the birthplace of Taobao Alibaba, has become China’s veritable “largest mobile payment city”. Digital payments are starting to change people’s lives. Perhaps at this point, readers will be ignorant of these emerging payment methods, so it is better to read a related report: “Ah Fu” from Germany, after graduating…
[Interactive New Thinking: Facebook Live]
There is more than one brand on social platforms, and to stand out from the crowd, in addition to brand copywriting and beautiful pictures, it is more important to speak to your target audience. It’s not about “what the brand wants to say”, it’s about what the “target audience” wants to hear. Today’s “netizens” seek authenticity and “sticking to the ground”, rather than resisting the same sales pitches. Brands need to think about how to use social media to communicate with their target audience. Among them, the author thinks that Facebook’s live broadcast feature launched this year is quite good….
