Today, social media has become an indispensable tool for businesses of all sizes. But many businesses are making mistakes on social media marketing and missing out on valuable opportunities. Here, we will show you how to Stop Doing Social Media Marketing Wrong in 2024 with real examples from companies we’ve worked with. Infusing Boldness and …
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Swap Connect 「互換通」 has recently been launched, further enhancing the connectivity between Hong Kong and mainland financial markets alongside other schemes like Bond Connect 「債券通」. This milestone represents a significant advancement in the integration of these financial systems. Have you considered how you can incorporate these crucial developments in the Financial Services industry into your …
China is further opening up to Global Investors with the launch of 「互換通」, are you ready? Read More »
In-depth Dissection of Content Marketing Strategy, Content SEO Strategy, and Keys to Standing Out in the Digital Era In the digital age, content marketing has become an essential bridge for communication between businesses and consumers. This article will delve into various aspects of content marketing in digital marketing, including its definition, strategies, tools, and applications …
As China, Macau, and Hong Kong have reopened their borders, there is a strong rebound of tourists visiting Macau, which is great news for Macau’s casinos and resort business community. But COVID has changed us, especially the way we buy. Modern-day consumers will always research prior to purchase and often use search terms such as …
Are you happy with that people see on the internet when they search for your brand? Read More »
In the digital age, search engines have become essential tools for exploring the online world. They crawl thousands of web pages every second, but what they see is not the visually rich content we experience, but rather lines of code. To help search engines better understand webpage content, the concept of structured data was born. …
Structured Data: A New Dimension in SEO Optimization Read More »
Introduction to SEO and Digital Marketing In today’s digital landscape, businesses are increasingly turning to digital marketing agencies to help them navigate the complex world of online promotion. A digital agency specializing in digital marketing SEO can provide invaluable expertise in this rapidly evolving field. Two terms that often come up in these discussions are …
In the digital age, it’s crucial to build websites that are easily indexed by search engine crawlers and optimized for ranking. Search Engine Optimization (SEO) is the strategy to ensure website content is correctly parsed and ranked higher in Search Engine Results Pages (SERPs). Advanced SEO strategies can help your website gain an advantage in …
Google Optimization: Building High-Performance Search Engine Optimization Strategies Read More »
As people continually look for new ways to keep their children happy while making parenting a little easier, the baby product industry is expected to see huge growth in the future. Parents will always conduct online research to find their ideal baby product. A common way to research for baby products is by using search …
We Know How To Increase Sales In The Baby Products Market Read More »
Since COVID, many consumers sort to have their own vehicle rather than rely on public transport, and the Hong Kong automobile industry actually picked up despite the general economic downturn. Our automobile clients including Toyota, BMW and Jaguar are also rapidly expanding their digital marketing efforts to win business at scale. We’ve recently worked with …
Already working with Toyota, BMW, and Jaguar on digital marketing Read More »
In the digital era, establishing a strong brand presence is essential for enterprises to gain a foothold in the international market. Many companies rely on third-party platforms such as Amazon and Alibaba International during their initial overseas expansion. These platforms provide a quick channel for reaching out to international customers and help build initial market …
Self-managed SEO VS Google SEO agency: The Dilemma of Enterprise Promotion Read More »
The Christmas and New Year’s holiday season is one of the busiest travel seasons in Hong Kong, with millions of mainland tourists visiting the city. This influx of visitors presents a tremendous opportunity for businesses to boost their sales and profits during this festive period. Mainland tourists are a major source of revenue for Hong …
Christmas sales tips: How to boost your profits this holiday season Read More »
What is Google Merchant Center? Google Merchant Center has emerged as a prominent feature on the first page of Google searches, presenting a shopping-oriented panel that stands out with its rich visual appeal. This panel, known as Google Merchant Center, is a complimentary tool introduced by Google for e-commerce platforms, designed to facilitate the discovery …
Transform Your Marketing Strategy with Google Merchant Center – Free and Effective Read More »
Google announced that it would be making a change to the way video thumbnails are displayed in search results. Previously, Google would show a video thumbnail in the search results even if the video was not the main content of the page. However, with this new update, Google will only show a video thumbnail if …
Google is Changing The Way Image Thumbnail Appears in Search Results Read More »
That CHINESE ESSENCE MEDICAL GROUP has recently worked with us to expand its digital presence by increasing its search engine visibility and enhance online brand reputation. We kicked off the project by conducting a round of digital audits to answer some important questions such as ‘What is the search demand for Chinese Essence branded related …
Chinese Essence Medical Group is expanding their digital marketing with our help Read More »
1.YouFind Maximizer development background Solve customer pain points 1.1 Have you ever had to worry about having to re-build your website for Google SEO? Many customers revealed to us that when they wanted to do Google SEO, they were asked to build a new website. The reasons they were told were: the current website does …
How to install YouFind Maximizer – Seo optimization tool installation tutorial Read More »
Now that the world has fully opened up, you are undoubtedly eager to promote your destination as the next must-visit tourist hotspot. Digital marketing is essential for the tourism industry, but have you ever wondered how your digital marketing performance compares to other casinos and resorts? We can help. Our comprehensive Digital Audits will provide …
Macau Tourism is expanding their social media coverage with our help Read More »
Google SEO HK Google SEO HK is optimized for the local Google in Hong Kong. Google Hong Kong (google.com.hk) primarily offers searches in Traditional Chinese and English (as shown in the figure below). Will the results be the same when searching for a keyword in both languages? Certainly not, as it depends on whether the …
The Difference Between Google SEO HK and Google SEO International Read More »
As a casino marketer, your goal is to attract visitors who want to have a good time and win some money. You want to create a fun and exciting experience for them, even if they don’t win big. Your target audience is people who want the whole casino experience, including a relaxing time. A short, …
How to use video marketing to promote your casino Read More »
If you are thinking about expanding your brand exposure, you’ve probably heard about SEO (Search Engine Optimization), SEM (Search Engine Marketing), and social media marketing. But do you know what happens when these strategies ‘couple up’ to create a fully integrated digital campaign for developing your brand? Let’s consider what happens if you do nothing… …
Search and Social Media marketing makes a powerful couple Read More »
SEO Optimization and Keyword Rankings SEO optimization is a method of improving a website’s ranking in search engine keyword results by optimizing the website’s content and structure. The position of a website in search engine keyword rankings directly affects the website’s traffic and user visits. Therefore, improving keyword rankings is one of the core goals …
Is SEO copywriting optimization important in keyword ranking? Read More »
OKR, the new buzzword in digital marketing, revolutionizing goal setting and performance tracking with its data-driven and outcome-oriented approach. OKR stands for Objectives and Key Results. It is focused on having clear, specific objectives of what we want to achieve. And then having the measurement framework in place to ensure that we are tracking our …
Take Your digital marketing to New Heights: Harness OKRs for Strategic Success Read More »
As China and Hong Kong have reopened their borders, we are witnessing a robust resurgence of Chinese tourists visiting Hong Kong. This resurgence brings significant opportunities for the Hong Kong business community. Many of our clients are already in discussions with us, eager to capitalize on this influx and effectively promote their goods and services …
Is your business ready for the next wave of tourists from China after 3 years of COVID? Read More »
The Importance of Foreign Trade Websites In the digital age, foreign trade enterprises must attach importance to online marketing if they want to gain a foothold in the international market. Foreign trade websites are the foundation for enterprises to conduct online marketing. By establishing high-quality foreign trade websites, enterprises can showcase their products and services …
With the growing prevalence of the Internet, digital marketing has become an indispensable part of modern businesses. Formulating a comprehensive and effective digital marketing strategy has become key to the development of enterprises. As a bridge connecting businesses with consumers, a digital marketing strategy is not only related to brand visibility but also affects the …
Search Engine Optimization: The Core Pillar of Digital Marketing Strategy Read More »
In the context of the global pandemic, the demand for healthcare services has been continuously increasing, especially for online medical services. In China, companies like Lam Kam Sang and CEMG have quickly adapted to market changes by shifting their business focus online, successfully responding to the challenges brought by the pandemic. Market Performance of Lam …
In today’s era, Search Engine Optimization (SEO) has emerged as a tool for businesses and individuals navigating the online landscape. Specifically, Google SEO plays a crucial role in optimizing websites to achieve higher google ranking positions on the leading search engine, attracting more visitors. What is Google SEO and how can we leverage it effectively …
As China and Hong Kong have reopened borders, we are seeing a strong rebound of Chinese tourists visiting Hong Kong. This means a great deal for the Hong Kong business community. And many of our beverage supplier clients are already discussing with us to see how they can better capture this opportunity and promote their …
Bring your brand in front of mainland Chinese consumers using XIAOHONGSHU Read More »
In the digital age, the visibility and success of a business are inextricably linked to its online presence. At the heart of this online presence lies the concept of “website SEO optimization.” SEO, or Search Engine Optimization, is the process of improving your website’s ranking in search engine results, thereby driving organic traffic, increasing brand …
Have you heard about OKR? It’s the new buzzword in digital marketing, revolutionizing goal setting and performance tracking with its data-driven and outcome-oriented approach. OKR stands for Objectives and Key Results. It is focused on having clear, specific objectives of what we want to achieve. And then having the measurement framework in place to ensure …
Maximizing SEO Impact: Unleash the Power of OKRs for Measurable Growth Read More »
北川半兵衞烏龍茶has recently become the hottest topic in XIAOHONGSHU and is highly praised by a large number of mainland tourists as one of the “must-buy souvenirs in Hong Kong”. In XIAOHONGSHU, we found that many mainland tourists posted posts to share their 搶買烏龍茶 experiences while Hong Kong. These posts went viral, causing an incredible surge in …
Xiaohongshu effect – 北川半兵衞烏龍茶 becomes a must-buy in Hong Kong Read More »
As China and Hong Kong reopened their borders, we are seeing a surge in visitors from the mainland to Hong Kong. These travelers will spend big. Retail sales in Hong Kong soared to a peak of 39.4% over the previous year, and baby care products are among the most sought-after products. Tourists from the mainland …
Use 小紅書 to create a 搶買effect for your baby care brand Read More »
Want to boost sales on 3rd eCommerce platforms such as Watsons, Mannings Online Store, HKTVmall, and PARKnSHOP eShop by optimizing your store listings? Our pioneer 3rd Party eCommerce Listing Optimization solution helped clients to boost 3rd party eCommerce sales. This is achieved by optimizing the visibility of their product listings when consumers search for their …
Boost your 3rd party Ecommerce sales through Listing Optimization Read More »
Are you ready for the upcoming migration from Google Analytics 3 (GA3) to Google Analytics 4 (GA4). The Google Analytics 3 (GA3) tag is expected to be phased out, and to continue to track your website analytics data, you will soon need to migrate from GA3 to GA4. This transition is more than a simple upgrade; …
Are you ready for the upcoming migration from Google Analytics 3 (GA3) to Google Analytics 4 (GA4). The Google Analytics 3 (GA3) tag is expected to be phased out, and to continue to track your website analytics data, you will soon need to migrate from GA3 to GA4. This transition is more than a simple upgrade; …
Today, cosmetics brands just like use a combination of digital marketing techniques to ensure their campaigns maximize their reach, continuously increase brand awareness, and mobilize mobile and social consumers. Here are a few tips on how you can increase your revenue with a smart combination of search and social media marketing: SEO leads to more …
Integrate your search and social media marketing to increase sales Read More »
ZMOT, or Zero Moment of Truth, is a term coined by Google to describe the crucial moment when a consumer researches a product or service online before making a purchase decision. This moment occurs before the traditional First Moment of Truth (FMOT), which is when a consumer encounters a product in-store. In the digital age, …
Understanding ZMOT: The Zero Moment of Truth in Consumer Decision Making Read More »
Share the latest news about Search Engine Optimization (SEO), SEM and Social Media marketing. As you know, these are all important channels for businesses to reach their target audience and grow their online presence. I do have more details on these trends. I’d be happy to discuss this further with you if you have any …
As China and Hong Kong reopen their borders, we are seeing a strong rebound in mainland tourist arrivals to Hong Kong, which is good news for the aviation business. Chinese travelers always use online research to choose the airline they want to fly. Xiaohongshu is a well-known social media (China’s version of Instagram) and a …
When optimizing your website for Google SEO rankings, you need to consider several factors and follow Google’s best practices and standards. Keeping up with the latest SEO trends and techniques on a regular basis is essential to developing an SEO strategy that meets your website’s needs and goals. There are several key factors that play …
Summary of the Top 12 Factors for Google SEO Ranking Optimization Read More »
There are countless pseudo-original article tools on the Internet, and these tools are undoubtedly used to replace the words that can be replaced in an article by using the principle of synonym substitution to generate a pseudo-original article, which is a trick to create content, which can greatly save the labor cost required for original …
It’s the year-end holiday season again! Every year during the Holiday Shopping season, brands of all sizes will launch special deals on holiday shopping. Which platforms do consumers go to to find new ideas for holiday gifts?What can they expect from online spending?YouFind has compiled 10 online holiday spending data that Marketers must know: #1 …
10 Must-Know Online Spending Data for Marketers on Holidays Read More »
Consumers today are interacting with businesses in a truly omni-channel way. They are visiting your website, liking or disliking your social posts, chatting to your Customer Service Representative on your WhatsApp channel, and clicking on your latest email promotions. These digital interactions generate powerful data, data that can be used to enhance customer experience (CX). …
Boasting its 209 million global subscribers (as of 2021 Q2), Netflix is no doubt the most popular video streaming platform. As its primary source of revenue comes from user subscription fees, Netflix focuses heavily on improving user retention rate through personalizing video recommendations. Its commitment to personalization is clearly expressed in this statement: “Personalization… enables …
Binging on Netflix? How Netflix’s Personalization Strategies Keep You Watching Read More »
With 209 million subscribers worldwide (as of Q2 2021), Netflix is the undisputed best video streaming platform. Its main source of revenue is subscribers’ subscription fees, so it has become Netflix’s most important goal to continuously push titles that users are interested in to improve user retention. To do this, Netflix must give users a …
The protection of online user privacy has attracted much attention in recent years, and it has always been a competitive advantage that Apple is proud of. In a recent press conference, Apple announced that iOS 15 will soon have a new “Email Privacy Protection” feature that will hide the user’s IP address and location, and …
Apple’s iOS 15 “Email Privacy Protection” feature makes email activity untraceable Read More »
Data privacy is at the heart of the digital marketing industry and Apple has always seen it as one of its key competitive edges. The iPhone maker announced at its latest developer conference that a new Mail Privacy Protection feature will be launched with its iOS 15 release. The announcement shocked email marketers with three …
Apple iOS 15’s new Mail Privacy Protection is putting an end to email activity tracking Read More »
Website SEO has been a widely adopted online marketing strategy in recent years. However, SEO is not only available to websites, but also YouTube videos. From unboxing to product demos and comparison, videos have become a primary way for consumers to discover and research on new products. YouTube is the most popular social platform in …
Welcome to the Age of YouTube: How to Rank Your YouTube Videos in 2021? Read More »
Hong Kong athletes have achieved remarkable results at this year’s Olympic Games, sparking buzz across the city. Hong Kong people’s social media has been unanimously washed by Olympics-related posts, and it is believed that there are many large and small brands that have pumped posts. The following will list the successful examples of “Pretty Pumping”, …
Website SEO is a fairly common online marketing strategy in recent years. From “unboxing” and introducing new products to testing and comparing different brands of products, videos have become one of the main channels for consumers to discover new products and learn about brands. As the most popular social media platform in Hong Kong – with a whopping …
The rapid development of the Internet has greatly changed people’s Internet search habits. We don’t search for a keyword directly and go to a merchant’s official website to learn about or buy a product like before. When we want to learn about a brand or buy a product, we first search for its brand reputation …
Content duplication is a problem that many websites face. When we find duplicate content on our website, should we use a 301 or a Canonical? 1. What is Canonical Tag? Canonical Tag is a URL that tells the search engine when there is a page with duplicate content on the website that it wants to …
When does a website use a canonical tag and a 301 redirect? Read More »
Social media, like search engines like Google, regularly updates its algorithms to ensure that it can push content that users are really interested in and improve the user experience. Recently, Instagram CEO Adam Mosseri wrote an article* on the official website to explain the algorithm of IG. The following is a summary of the main points …
Just like Google, social media platforms regularly update their algorithms. This is to optimize and personalize user experience by delivering content that are most relevant to their users. Adam Mosseri, Head of Instagram, cleared some misconceptions and explained Instagram’s algorithms (yes, it’s plural and you’ll understand why shortly) in his latest blog post.* This article …
How Does Instagram’s Algorithm Work? 4 “Signals” That Determine Your Post’s Visibility Read More »
Search Engine Optimization (SEO) includes both on-page and off-page optimization, which is optimized to make a website conform to the rules of search engines, be recognized, and rank naturally. Both of these optimizations are the focus of SEO. The following will explain the T&D (Title and Description), Keywords, and website updates of internal site optimization. …
Google SEO has a knack for making the number one version out of reach Read More »
Social media does not directly affect a website’s ranking in search engines, but it has a positive impact on SEO. The two complement each other, so we shouldn’t compare which works better separately. The Social media platform itself is recognized by Google, so when we search for a brand on Google, Google prioritizes the brand’s …
There is so much social media, why do I need to do website SEO? Read More »
From Live Q&A, concert, consultancy to auction, live streaming has been widely used by businesses as one of the top brand marketing strategies. According to Alibaba, Taobao Live has a conversion rate of 32%, which means 320,000 add-to-cart items for every 1 million views. Also, local statistics show that the average number of views per …
3 ways to boost sales from live streaming in 2021 Read More »
Social audio platform Clubhouse has gained global traction in just a few months. In response, Facebook, Spotify and LinkedIn are also planning to launch Clubhouse-like audio room function, which implies that fierce competition is coming to the social audio market. Many articles have been analyzing the reasons behind Clubhouse’s record-breaking popularity, e.g., hunger marketing and …
As people discover more and more applications and potential business opportunities for live videos,—— from Live Q&A, Live Concerts, to Live Consulting Services and Live Auctions, live streaming has become one of the mainstream brand marketing strategies. According to Alibaba, Taobao Live has a conversion rate of 32%!!) (i.e., 320,000 items are added to the …
2021 Live Shopping 3 Strategies: How to Effectively Increase Live Sales? Read More »
How did search engines develop? First of all, of course, there must be useful users. They search for answers to their questions online and use search engines to gather information. A search engine is like a think tank where you can find any knowledge. But where does this information come from? Not Google, of course, …
In just a few months, Clubhouse, a voice-based social platform, has taken the world by storm. It is reported that Facebook, Spotify and LinkedIn are also taking advantage of the social audio boom and plan to launch a voice communication function similar to Clubhouse, which shows that the competition in the voice social media market …
