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If you are thinking about expanding your brand exposure, you’ve probably heard about SEO (Search Engine Optimization), SEM (Search Engine Marketing), and social media marketing. But do you know what happens when these strategies ‘couple up’ to create a fully integrated digital campaign for developing your brand? Let’s consider what happens if you do nothing… …
Search and Social Media marketing makes a powerful couple Read More »
SEO Optimization and Keyword Rankings SEO optimization is a method of improving a website’s ranking in search engine keyword results by optimizing the website’s content and structure. The position of a website in search engine keyword rankings directly affects the website’s traffic and user visits. Therefore, improving keyword rankings is one of the core goals …
Is SEO copywriting optimization important in keyword ranking? Read More »
OKR, the new buzzword in digital marketing, revolutionizing goal setting and performance tracking with its data-driven and outcome-oriented approach. OKR stands for Objectives and Key Results. It is focused on having clear, specific objectives of what we want to achieve. And then having the measurement framework in place to ensure that we are tracking our …
Take Your digital marketing to New Heights: Harness OKRs for Strategic Success Read More »
As China and Hong Kong have reopened their borders, we are witnessing a robust resurgence of Chinese tourists visiting Hong Kong. This resurgence brings significant opportunities for the Hong Kong business community. Many of our clients are already in discussions with us, eager to capitalize on this influx and effectively promote their goods and services …
Is your business ready for the next wave of tourists from China after 3 years of COVID? Read More »
The Importance of Foreign Trade Websites In the digital age, foreign trade enterprises must attach importance to online marketing if they want to gain a foothold in the international market. Foreign trade websites are the foundation for enterprises to conduct online marketing. By establishing high-quality foreign trade websites, enterprises can showcase their products and services …
With the growing prevalence of the Internet, digital marketing has become an indispensable part of modern businesses. Formulating a comprehensive and effective digital marketing strategy has become key to the development of enterprises. As a bridge connecting businesses with consumers, a digital marketing strategy is not only related to brand visibility but also affects the …
Search Engine Optimization: The Core Pillar of Digital Marketing Strategy Read More »
In the context of the global pandemic, the demand for healthcare services has been continuously increasing, especially for online medical services. In China, companies like Lam Kam Sang and CEMG have quickly adapted to market changes by shifting their business focus online, successfully responding to the challenges brought by the pandemic. Market Performance of Lam …
In today’s era, Search Engine Optimization (SEO) has emerged as a tool for businesses and individuals navigating the online landscape. Specifically, Google SEO plays a crucial role in optimizing websites to achieve higher google ranking positions on the leading search engine, attracting more visitors. What is Google SEO and how can we leverage it effectively …
As China and Hong Kong have reopened borders, we are seeing a strong rebound of Chinese tourists visiting Hong Kong. This means a great deal for the Hong Kong business community. And many of our beverage supplier clients are already discussing with us to see how they can better capture this opportunity and promote their …
Bring your brand in front of mainland Chinese consumers using XIAOHONGSHU Read More »
In the digital age, the visibility and success of a business are inextricably linked to its online presence. At the heart of this online presence lies the concept of “website SEO optimization.” SEO, or Search Engine Optimization, is the process of improving your website’s ranking in search engine results, thereby driving organic traffic, increasing brand …
Have you heard about OKR? It’s the new buzzword in digital marketing, revolutionizing goal setting and performance tracking with its data-driven and outcome-oriented approach. OKR stands for Objectives and Key Results. It is focused on having clear, specific objectives of what we want to achieve. And then having the measurement framework in place to ensure …
Maximizing SEO Impact: Unleash the Power of OKRs for Measurable Growth Read More »
北川半兵衞烏龍茶has recently become the hottest topic in XIAOHONGSHU and is highly praised by a large number of mainland tourists as one of the “must-buy souvenirs in Hong Kong”. In XIAOHONGSHU, we found that many mainland tourists posted posts to share their 搶買烏龍茶 experiences while Hong Kong. These posts went viral, causing an incredible surge in …
Xiaohongshu effect – 北川半兵衞烏龍茶 becomes a must-buy in Hong Kong Read More »
As China and Hong Kong reopened their borders, we are seeing a surge in visitors from the mainland to Hong Kong. These travelers will spend big. Retail sales in Hong Kong soared to a peak of 39.4% over the previous year, and baby care products are among the most sought-after products. Tourists from the mainland …
Use 小紅書 to create a 搶買effect for your baby care brand Read More »
Want to boost sales on 3rd eCommerce platforms such as Watsons, Mannings Online Store, HKTVmall, and PARKnSHOP eShop by optimizing your store listings? Our pioneer 3rd Party eCommerce Listing Optimization solution helped clients to boost 3rd party eCommerce sales. This is achieved by optimizing the visibility of their product listings when consumers search for their …
Boost your 3rd party Ecommerce sales through Listing Optimization Read More »
Are you ready for the upcoming migration from Google Analytics 3 (GA3) to Google Analytics 4 (GA4). The Google Analytics 3 (GA3) tag is expected to be phased out, and to continue to track your website analytics data, you will soon need to migrate from GA3 to GA4. This transition is more than a simple upgrade; …
Are you ready for the upcoming migration from Google Analytics 3 (GA3) to Google Analytics 4 (GA4). The Google Analytics 3 (GA3) tag is expected to be phased out, and to continue to track your website analytics data, you will soon need to migrate from GA3 to GA4. This transition is more than a simple upgrade; …
Today, cosmetics brands just like use a combination of digital marketing techniques to ensure their campaigns maximize their reach, continuously increase brand awareness, and mobilize mobile and social consumers. Here are a few tips on how you can increase your revenue with a smart combination of search and social media marketing: SEO leads to more …
Integrate your search and social media marketing to increase sales Read More »
ZMOT, or Zero Moment of Truth, is a term coined by Google to describe the crucial moment when a consumer researches a product or service online before making a purchase decision. This moment occurs before the traditional First Moment of Truth (FMOT), which is when a consumer encounters a product in-store. In the digital age, …
Understanding ZMOT: The Zero Moment of Truth in Consumer Decision Making Read More »
Share the latest news about Search Engine Optimization (SEO), SEM and Social Media marketing. As you know, these are all important channels for businesses to reach their target audience and grow their online presence. I do have more details on these trends. I’d be happy to discuss this further with you if you have any …
As China and Hong Kong reopen their borders, we are seeing a strong rebound in mainland tourist arrivals to Hong Kong, which is good news for the aviation business. Chinese travelers always use online research to choose the airline they want to fly. Xiaohongshu is a well-known social media (China’s version of Instagram) and a …
When optimizing your website for Google SEO rankings, you need to consider several factors and follow Google’s best practices and standards. Keeping up with the latest SEO trends and techniques on a regular basis is essential to developing an SEO strategy that meets your website’s needs and goals. There are several key factors that play …
Summary of the Top 12 Factors for Google SEO Ranking Optimization Read More »
There are countless pseudo-original article tools on the Internet, and these tools are undoubtedly used to replace the words that can be replaced in an article by using the principle of synonym substitution to generate a pseudo-original article, which is a trick to create content, which can greatly save the labor cost required for original …
It’s the year-end holiday season again! Every year during the Holiday Shopping season, brands of all sizes will launch special deals on holiday shopping. Which platforms do consumers go to to find new ideas for holiday gifts?What can they expect from online spending?YouFind has compiled 10 online holiday spending data that Marketers must know: #1 …
10 Must-Know Online Spending Data for Marketers on Holidays Read More »
Consumers today are interacting with businesses in a truly omni-channel way. They are visiting your website, liking or disliking your social posts, chatting to your Customer Service Representative on your WhatsApp channel, and clicking on your latest email promotions. These digital interactions generate powerful data, data that can be used to enhance customer experience (CX). …
Boasting its 209 million global subscribers (as of 2021 Q2), Netflix is no doubt the most popular video streaming platform. As its primary source of revenue comes from user subscription fees, Netflix focuses heavily on improving user retention rate through personalizing video recommendations. Its commitment to personalization is clearly expressed in this statement: “Personalization… enables …
Binging on Netflix? How Netflix’s Personalization Strategies Keep You Watching Read More »
With 209 million subscribers worldwide (as of Q2 2021), Netflix is the undisputed best video streaming platform. Its main source of revenue is subscribers’ subscription fees, so it has become Netflix’s most important goal to continuously push titles that users are interested in to improve user retention. To do this, Netflix must give users a …
The protection of online user privacy has attracted much attention in recent years, and it has always been a competitive advantage that Apple is proud of. In a recent press conference, Apple announced that iOS 15 will soon have a new “Email Privacy Protection” feature that will hide the user’s IP address and location, and …
Apple’s iOS 15 “Email Privacy Protection” feature makes email activity untraceable Read More »
Website SEO has been a widely adopted online marketing strategy in recent years. However, SEO is not only available to websites, but also YouTube videos. From unboxing to product demos and comparison, videos have become a primary way for consumers to discover and research on new products. YouTube is the most popular social platform in …
Welcome to the Age of YouTube: How to Rank Your YouTube Videos in 2021? Read More »
Data privacy is at the heart of the digital marketing industry and Apple has always seen it as one of its key competitive edges. The iPhone maker announced at its latest developer conference that a new Mail Privacy Protection feature will be launched with its iOS 15 release. The announcement shocked email marketers with three …
Apple iOS 15’s new Mail Privacy Protection is putting an end to email activity tracking Read More »
Hong Kong athletes have achieved remarkable results at this year’s Olympic Games, sparking buzz across the city. Hong Kong people’s social media has been unanimously washed by Olympics-related posts, and it is believed that there are many large and small brands that have pumped posts. The following will list the successful examples of “Pretty Pumping”, …
Website SEO is a fairly common online marketing strategy in recent years. From “unboxing” and introducing new products to testing and comparing different brands of products, videos have become one of the main channels for consumers to discover new products and learn about brands. As the most popular social media platform in Hong Kong – with a whopping …
The rapid development of the Internet has greatly changed people’s Internet search habits. We don’t search for a keyword directly and go to a merchant’s official website to learn about or buy a product like before. When we want to learn about a brand or buy a product, we first search for its brand reputation …
Content duplication is a problem that many websites face. When we find duplicate content on our website, should we use a 301 or a Canonical? 1. What is Canonical Tag? Canonical Tag is a URL that tells the search engine when there is a page with duplicate content on the website that it wants to …
When does a website use a canonical tag and a 301 redirect? Read More »
Social media, like search engines like Google, regularly updates its algorithms to ensure that it can push content that users are really interested in and improve the user experience. Recently, Instagram CEO Adam Mosseri wrote an article* on the official website to explain the algorithm of IG. The following is a summary of the main points …
Just like Google, social media platforms regularly update their algorithms. This is to optimize and personalize user experience by delivering content that are most relevant to their users. Adam Mosseri, Head of Instagram, cleared some misconceptions and explained Instagram’s algorithms (yes, it’s plural and you’ll understand why shortly) in his latest blog post.* This article …
How Does Instagram’s Algorithm Work? 4 “Signals” That Determine Your Post’s Visibility Read More »
Search Engine Optimization (SEO) includes both on-page and off-page optimization, which is optimized to make a website conform to the rules of search engines, be recognized, and rank naturally. Both of these optimizations are the focus of SEO. The following will explain the T&D (Title and Description), Keywords, and website updates of internal site optimization. …
Google SEO has a knack for making the number one version out of reach Read More »
Social media does not directly affect a website’s ranking in search engines, but it has a positive impact on SEO. The two complement each other, so we shouldn’t compare which works better separately. The Social media platform itself is recognized by Google, so when we search for a brand on Google, Google prioritizes the brand’s …
There is so much social media, why do I need to do website SEO? Read More »
From Live Q&A, concert, consultancy to auction, live streaming has been widely used by businesses as one of the top brand marketing strategies. According to Alibaba, Taobao Live has a conversion rate of 32%, which means 320,000 add-to-cart items for every 1 million views. Also, local statistics show that the average number of views per …
3 ways to boost sales from live streaming in 2021 Read More »
Social audio platform Clubhouse has gained global traction in just a few months. In response, Facebook, Spotify and LinkedIn are also planning to launch Clubhouse-like audio room function, which implies that fierce competition is coming to the social audio market. Many articles have been analyzing the reasons behind Clubhouse’s record-breaking popularity, e.g., hunger marketing and …
As people discover more and more applications and potential business opportunities for live videos,—— from Live Q&A, Live Concerts, to Live Consulting Services and Live Auctions, live streaming has become one of the mainstream brand marketing strategies. According to Alibaba, Taobao Live has a conversion rate of 32%!!) (i.e., 320,000 items are added to the …
2021 Live Shopping 3 Strategies: How to Effectively Increase Live Sales? Read More »
How did search engines develop? First of all, of course, there must be useful users. They search for answers to their questions online and use search engines to gather information. A search engine is like a think tank where you can find any knowledge. But where does this information come from? Not Google, of course, …
In just a few months, Clubhouse, a voice-based social platform, has taken the world by storm. It is reported that Facebook, Spotify and LinkedIn are also taking advantage of the social audio boom and plan to launch a voice communication function similar to Clubhouse, which shows that the competition in the voice social media market …
lthough the epidemic situation in many countries has been controlled to a certain extent, the current foreign trade market is not optimistic, many foreign trade enterprises to develop overseas customers The main channel is still foreign trade website promotion, but many foreign trade enterprises do not know how to do foreign trade website promotion? One …
What are the channels for foreign trade website promotion? Read More »
The main factors that affect the SEO of a website Many people think that the selling point of SEO is ranking, and there is nothing wrong with that, but they pay too much attention to the results and ignore the process. From a literal point of view, everyone can understand that Search Engine Optimization emphasizes optimization, but …
What is SEO optimization? Understanding Google in 2025 can help more people Find You! Read More »
Since the development of the Internet, Google SEO has become one of the most mainstream promotion channels for foreign trade enterprise websites, and the natural ranking of keywords in search engines is improved through google seo technology, so as to obtain organic traffic! 1. SEO keywords In the process of Google SEO promotion of foreign trade website, …
What is the specific work content of Google SEO promotion of foreign trade websites? Read More »
Overseas network promotion as one of the most important business channels for foreign trade enterprises to lay out overseas markets, so how can we do a good job in overseas network promotion? 1. Use overseas search engines to do a good job in overseas network promotion The overseas search engine here, we usually refer to …
How do foreign trade enterprises do overseas network promotion? Read More »
Social media is always a key battleground for brand marketing. As leading social platforms have been launching features like “shop” and “product tags”, social media is no longer just a platform that can boost brand popularity through advertisements and campaigns. YouFind has summarised the top 4 social media marketing trends in 2021 to help you …
社交媒體營銷一直是各大小品牌的重要營銷戰場。隨著社交平台巨頭陸續推出「商店」和「商品標注」等功能，社交媒體已不再只是落廣告、搞Campaign抄起品牌熱度的平台。 YouFind精心總結了四大2021年社交媒體趨勢，助您在競爭越演激烈的社交媒體戰場中脫穎而出！ (1)直播購物 (Live-streaming) 持續一年的疫情讓大衆已經習慣在家購物。今時今日消費者期望於網上能與品牌直接互動和獲取所需的產品資訊。直播購物補足了以往網購所缺乏的人與人之間的互動，亦讓顧客足不出戶也能親眼看見實物，大大增加了購買意欲。 (2)社交媒體商貿 (Social Commerce) 購物功能推出後，大品牌和小網店都爭相開設他們的社交媒體商店，在可見的將來社交媒體商店很可能會成爲他們主要的生意來源。Instagram除了設置「商品標注」、「商品分類」等方便商戶傳達品牌訊息和整理商品的功能外，「結賬」功能更讓用戶不用離開APP便能完成付費流程，讓整個購物經驗流暢無阻。 (3)社媒聆聽 (Social Listening) 社交媒體作爲消費者發表用家意見的渠道是一個龐大的數據寶庫，讓品牌能根據大衆的品牌印象適時作出回應及加强正面形象。隨著市面上數據分析工具的發展愈趨成熟，社媒聆聽更是來年的關鍵營銷策略。 (4)素人宣傳 (Micro-Influencer Marketing) 素人的Followers人數雖然不及知名KOL，但與他們忠實粉絲的互動更深入，找他們介紹您的產品不會有太hard sell的感覺。有研究更發現，有1000位Followers的素人的觀衆互動率比有100,000 Followers的KOL高出85%！而且他們大多是某特定產品種類的專家，能更有效助您品牌建立專業的形象。 YouFind品牌追蹤報告 (Brand Audit) 助您策劃最佳社交媒體策略 要制定最有效針對目標顧客的社交媒體和内容營銷策略，就要先了解他們的網上消費習慣和您現時的品牌形象。YouFind有超過1億的數據庫，讓您知道： ●目標顧客到哪些第三方平台搜尋和討論您的產品？ ●您和競爭對手的網上品牌形象如何？ ●怎樣的内容才能吸引您的目標顧客？ 只要click入以下按鈕，便能立刻免費登記索取您的品牌追蹤報告！
There are four common ways to promote Google SEO on foreign trade websites: Creative promotion of current affairs hot content: according to current affairs hot spots, create content for promotion based on their own product information. This approach is very demanding for creators. Real-time dynamic update promotion: Insist on updating new content every day to ensure that …
Several ways to promote the foreign trade website Google Read More »
To this day, many companies still rely heavily on online advertising to attract new customers. But Google’s research found that 60% of users discover their favorite brands through multiple online channels, including image searches, watching videos, and browsing lifestyle information websites. Online advertising is only one of the ways to attract new customers, and in …
Many companies heavily rely on paid online advertising to attract new customers. However, a recent Google research shows that 60% of users have been discovering their favourite brands not through online advertising, but by searching images, videos, and browsing lifestyle websites, etc. Online advertisement is just one of the ways to acquire new customers. As …
How to increase brand awareness without paid online advertising Read More »
In the age of digital fragmentation, it takes you and your audience six to eight online exchanges to get a lead. Traditional marketing tactics, such as advertising, have been ineffective against savvy consumers, who gather information from various sources before deciding to buy a product. As a result, today’s online consumer journey has become increasingly …
10 online consumption data you need to know in 2021 Read More »
If you want to do a good job in the promotion of foreign trade websites, you need to determine what are the channels to be promoted before formally implementing the promotion plan? The characteristics of these channels must be clearly grasped! Today, Youyihua will focus on “how to do the promotion of the foreign trade …
Detailed explanation of online and offline promotion skills Read More »
In June, the Hong Kong Brand Development Council (the BDC) conducted a survey under the banner of “Hong Kong Brands: The Road to Relaunch”, aiming to understand the measures taken by Hong Kong businesses to stay afloat during the COVID-19 pandemic. The survey revealed that 83% of responding companies reported a drop in business turnover …
As an active user of the social platform (friends who will be interested in this, I believe the author’s comment is quite pertinent), I believe you must have heard of the name of MeWe, a social platform. As a relatively young social media company, MeWe has recently gained popularity, attracting a large number of young …
MeWe helps you, helps you, and 3 reflections before the brand opens up a new position Read More »
Despite economic decline, HKTVmall announced an interim profit of $109 million in the first half of 2020 after previous 4 years of making a loss. Business volume has increased by 113.6% annually, representing an unprecedented success for the company. After failing to secure a free-to-air television licence 5 years ago, Ricky Wong, CEO of HKTVmall …
【Big Data: The Key for HKTVmall to Achieve its First Profitable Year】 Read More »
Since the pandemic, many customers have switched to online shopping. Are your digital marketing strategies keeping up with this radical and irreversible change? YouFind is now offering a free Customer Journey Audit that analyses changes in your customer online behaviour and examines your current digital marketing strategy. Our Customer Journey Audit will evaluate the effectiveness of your current …
Boost your Marketing ROI with our Free Customer Journey Audit Read More »
Foreign trade website promotion is mainly for foreign users, so the potential customer object is foreign consumers! So we need to purposefully develop a promotion plan for foreign search engines and foreign commonly used social media platforms, in addition to some large-scale third-party foreign trade platforms and large-scale international exhibitions and so on! Many foreign …
【Foreign Trade Website Promotion】A few tips for foreign trade website promotion Read More »
Merry Christmas and we wish you all the best this coming holiday! This might be the busiest time of the year as your marketing team is reviewing your strategies of 2020 and getting ready for 2021. Throughout the years, many of our clients often struggle with performing a quantifiable cross-channel analysis of their digital marketing …
Merry Christmas! YouFind Early Bird Discount Offer Read More »
After a year of pandemic abuse, most customers have shifted their spending patterns from offline to online. To plan for 2021 and ensure that your digital solutions are up to date with the changing spending habits of your target customers, it’s important to evaluate your 2020 digital strategy. To this end, YouFind will provide you …
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