If you ask what is the most valuable in the era of network marketing, the answer can only be “creativity”, good creativity is like a heart booster, a needle down to make the network boil, and it explodes in an instant. How can creativity be done without a boost? Mobile networks can help. The so-called …
Creative + mobile allows you to play with online marketing Read More »
2a. The Evolution of Marketing: From the 4Ps to the 8Ps Traditional marketing talks about 4Ps, 4Ps emerged in the 70s of the last century, relying on computers to do analysis, the elements are: 1.Product 2.Price 3.Place 4.Promotion In the 80s, the service industry became 8Ps, the elements of which are: 1.Product 2.Price 3.Place 4.Promotion …
Baidu, a search engine tool, can have such a large market value and such a loud reputation has an unusual connection with its SEO, in other words, they are mutually influential, win-win and mutually beneficial, Baidu SEO is the trend of the situation, the need of the times. In the process of fierce competition in …
Website analysis is to analyze the behavior of visitors to a website, through the analysis of the enterprise to obtain information about the web page, so as to better business layout, to help enterprises understand how to expand click traffic, in short, to help enterprises understand or improve the impact of enterprises to visitors. So, …
In the modern society, if you want to do a good job in the promotion of a brand, the use of the Internet is indispensable, especially the use of various search engine website optimization functions, which is a very direct way to expand brand influence. If you want to do a good job in brand …
As a top Internet company, Baidu has captured more than 80% of the market share in mainland China and is a powerful company in the world. Making proper use of Baidu’s various search functions can increase a lot of product promotion advantages. If you want to do a good job in Baidu search, or even …
You may have signed up for one or twenty blogs, only to find out that none of them have visibility or even traffic after a while, and that’s a sad thing. What is a blog created for? The answer is traffic and popularity. If your blog doesn’t have these, you’re failing. So, how to create …
Last night (March 27), YouFind was honored with two awards from the Mob-Ex Awards 2019: “Best Social Media Strategy” and “Best Mobile Team”! Winning these two awards consecutively is a recognition of the hard work and dedication of the YouFind team over the past year, and everyone feels very excited and encouraged! Facing increasingly fierce …
Hong Kong is a prosperous area, and the value created by its economy is significant. With the expansion of the Internet, the public’s attention to Hong Kong is in full swing, such as Hong Kong goods purchasing. Because the consumer groups are similar, the demand has a lot in common with China and overseas. Therefore, …
Network marketing is a new type of marketing method based on the Internet, using digital information and the exchange of network media to assist in the realization of marketing goals. Network marketing is centered on the Internet to achieve a certain marketing purpose. It has a broad sense and a narrow sense, the broad sense …
The business model of Google Assistant may shift from advertising to trading platforms The announcement of the latest Google Assistant features and news at the International Consumer Electronics Show (CES) caused a lot of buzz. The most important of these is that users will be able to check in with United Airlines through Google Assistant …
Companies of all sizes make similar mistakes, so remember to keep track of all your campaigns and keep an eye on core metrics Written by Mona Elesseily on December 6, 2018 at 10:40 a.m Companies large and small can experience setbacks when it comes to online marketing. A common misconception is that large companies don’t …
Paid search for underuse – how to get the right medicine Read More »
Facebook announced on Tuesday that it will launch Stories for groups in global markets and allow group members to use emojis. Group admins have the authority to review the content of the story and the members who posted it. Why it’s worth paying attention to Facebook’s Groups feature provides an alternative way for brands and …
Facebook launched a global story for groups and added emojis Read More »
9 out of 10 consumers use a voice assistant on their smartphone; 41% also said they use this feature on a daily basis According to a recent survey and report by reputation management and local SEO provider Chatmeter, nine out of ten smartphone users have a habit of using virtual assistants. Four adults will check …
Survey: 88% of people will look for driving directions after using voice search Read More »
In this era of Big Data, online marketing is immensely powerful. Many brands hope to leverage digital transformation to allocate resources online and gain a share of the market. But how should they begin this transformation journey? YouFind is partnering with Hong Kong Telecommunications (HKT) to hold a free seminar series titled “How to Leverage …
HKT x YouFind Xeon Digital Transformation Seminar! Read More »
The online world is filled with vast amounts of accessible data from sources like major search engines, social media, and brand websites. However, due to its fragmented nature, it can be challenging for businesses to utilize this data effectively. Digital Audit involves auditing data sourced from the internet. By leveraging the Digital Audit system, we …
YouFind Newsletter | Digital Audit: Unveiling Competitors with Data Read More »
Today’s event, “Retail Marketing 2019,” held at HOTEL ICON, has successfully concluded. We would like to thank the organizers for providing the venue and our colleagues for their meticulous arrangements. We also extend our gratitude to the industry professionals who visited the YouFind booth to learn about our Digital Audit system. If you are interested …
Major trends Google Ads expert Felix Wenzel shares his predictions for the SEM market in 2019 Content courtesy of AdPoint: Written on January 23, 2019 at 7:30 a.m Over the past 10 years, SEM has been a marketing tool that has turned things around. But to this day, a simple ad isn’t enough to drive …
Significant trends in Google Ads (AdWords) in 2019 Read More »
1.Offline world is not going anywhere. Traditionally we need to collect data in different ways such as conducting a questionnaire survey, focus group interview for primary data. Or we rely on research agencies to buy media analysis report or trend forecasting report. These all take lots of time and effort. Moreover it will limit to …
The Awesome World of Data-Driven Decision Making (Web Analytics) Read More »
In view of China’s recent development strategy of the Belt and Road Initiative, the China Investment Forum was held in the Czech Republic in November to promote the economic development of the two places. My younger brother was fortunate to be invited to attend the “China Investment Forum” on behalf of Hong Kong’s IT sector, …
Toys”R”Us, a major multinational toy chain, recently filed for bankruptcy protection in Virginia, USA, and its 1,600 or so stores will continue to operate as usual, and this bankruptcy protection does not include operations outside the United States and Canada. Many people wonder why even the well-known giant of the toy industry will fall one …
Toys”R”Us went bankrupt, and there are traces to be found Read More »
IBM has recently made big purchases of weather companies, including Weather.com, an underground weather news website and its vast weather database, and has since announced plans to further expand its scale to five major markets, including China, Japan, India, Brazil and Mexico, with the goal of adding hundreds of millions of global users in the …
What is the potential value of big weather data? Read More »
As mentioned above, I attended Google’s cloud conference in London to learn more about its groundbreaking cloud technology developments. In the future, Google will vigorously develop virtual server technology and hope to occupy a larger cloud service market. Google’s four major services: cloud storage service, computing engine, engine for developing and running applications, BigQuery for …
How does the latest cloud technology support innovative technologies? Read More »
If you want to talk about it in the city recently, it must be “Pokemon Go”, there is no one. Pokemon Go is the posthumous work of the late Nintendo President Satoshi Iwata, and the first mobile game in Nintendo’s 127-year history. Before it was released, Nintendo had already fallen into a sales slump, and …
Since 2015, Hong Kong netizens have seen various types of public relations disasters break out in many organizations, so they have creatively inverted the word “public relations” as “Guan Gong”, calling it “Guan Gong disaster”, and from time to time laughing and saying that “Guan Gong is shaking”. In fact, most public relations crises are …
Due to the increasing incidents of "Public Relations (pronounce ‘Gong Guan’ in Chinese) Disaster" by many firms in 2015, the Hong Kong netizens creatively inverse the term and named it "Guan Gong (refer to Guan Yu from the Three Kingdoms) Disaster" in Chinese. They laughed at it in a joke, 「Please give Guan Gong a …
Ever wondered why Facebook knows so much about user habits? Because in addition to tracking how users click on pages or ads on Facebook, the tech giant appears to be buying sensitive data from users, including their household income, the types of restaurants they frequent, and even how many credit cards they have in their …
Do tech giants such as Facebook monitor our lives? Read More »
LinkedIn is not so popular in Hong Kong but it is commonly used in other country and Hong Kong is also becoming common among people for business use. In fact it has more than 330 million (Pls check the update figure) members in LinkIn now and it is the top XX (Pls find out) for …
There is more than one brand on social platforms, and to stand out from the crowd, in addition to brand copywriting and beautiful pictures, it is more important to speak to your target audience. It’s not about “what the brand wants to say”, it’s about what the “target audience” wants to hear. Today’s “netizens” seek …
After nearly a year in the making, the Hong Kong Monetary Authority (HKMA) finally approved the first batch of five stored value facility (SVF) licences last week, including Alipay Wallet, Wechat Pay, Tap&Go, TNG eWallet and Octopus Card, marking a new milestone for retail payments in Hong Kong. Previously, Hangzhou, China, the birthplace of Taobao …
In just one night, “The Power of the Wilderness” has evolved from a response to reporters to a hot talk in the city, and has even appeared on the hot search list on Weibo, and female swimmer Fu Yuanhui also became popular in China during the Olympics, turning from an athlete to an “Internet celebrity”. …
How to distinguish between “Internet celebrity” and “tuba”? Read More »
“Chickens, all chickens” was an Internet craze a month ago, and even celebrities and Internet celebrities vied to make films and sing to themselves; A month later, the topic is outdated. This phenomenon is a reflection of the immediate, fast-spreading and explosive nature of the online world, and if you can seize the opportunity to …
[Keeping up with the Internet boom, but also seizing the opportunity? ] Read More »
With the popularity of mobile devices, there are more than 1 billion smartphone users in the Asia-Pacific region, driving the rapid development of social media such as Facebook, Youtube, Twitter, Weibo, WeChat, etc., and the growth of these platforms has also provided more opportunities for brands to interact with consumers. A recent Connected Life study …
In an era before the Internet was popularized, the transmission of information was very “one-way”. The main source of information we came into contact with was the mass media – the news was received by reporters, digested, organized and reported by reporters, and then conveyed to you and me. However, in today’s era, information is …
Nowadays, the influence of influencers is far-reaching, and when they promote their products on platforms with huge fan bases, they can often achieve the effect of spreading ten or ten to hundreds in an instant, directly stimulating the sales of products, so it is no wonder that advertisers are willing to spend hundreds of millions …
IT Career Talks CIOs, IT professionals, IT entrepreneurs and academics are on hand to teach and share a series of practical experiences. From resume writing skills, introducing the latest and hottest IT jobs and career paths, professional development, to entrepreneurial tips and ways to raise entrepreneurial capital! Career Talk Topics*: 10:30 – 15:15 IT Industry …
At the International SME Expo organised by the Hong Kong Trade Development Council (HKTDC) earlier, I had the pleasure of sharing some of the trends and prospects of e-commerce with you in the “Attract Your Target Audience: Online Store Marketing Tips”. Now allow me to analyze with you the current prospects of e-commerce and online …
Social networking giant Facebook pointed out in recent months that Russia bought more than 3,000 ads through Facebook in previous U.S. presidential elections, and Facebook estimated that at least 10 million people had seen the ads at the time. In light of the situation, Facebook issued a statement saying that it would hire 1,000 additional …
The impact and enlightenment of Facebook fake ads Read More »
In the face of the data leakage scandal, Mark Zuckerberg said in the hearing that Facebook did not eavesdrop on users’ speech through Mi Gaofeng, so as to target advertisers in a more accurate way. But interestingly, Google didn’t respond in any way to this. Recently, someone conducted a live test for this. The tester …
Did you know that Google has been eavesdropping on what users are saying? Read More »
There’s no denying that consumer dominance is a major trend these days, and consumer reactions often dominate a brand’s lifeblood. Consumers often look up or write reviews online before and after shopping and enjoying various goods. In Hong Kong, for example, more than 75% of Hong Kong people search for relevant information online before making …
Seizing the key moment of marketing is an important direction to build brand image Read More »
Web analytics has reshaped how marketing professionals thought about the role of data in decision making. The next major wave for our industry was the shift to an expanded example of digital analytics. Companies continued to measure the effectiveness of the web, but also started to analyze email, advertising, video, social and offline marketing channels. …
The next wave of web analytics – Marketing Analytics – Customer Intelligence Read More »
According to Google’s official big data, Hong Kong leads the world in the smartphone market, with a smartphone penetration rate of 79%, ranking among the top five in the world. People mainly use smartphones, mainly to play games, watch movies, or use social media or online consumption. Nowadays, more and more people use mobile phones …
Nowadays, more and more businesses are aware of the importance of digitalisation, and understand that if they follow the old marketing strategy, whether they are in the market leader position or not, sooner or later, their profits will gradually shrink and even be eliminated from the market. However, many non-governmental organizations (NGOs) have stagnated in …
In an age where everyone values digitalisation, why do NGOs tend to stagnate? Read More »
Digital marketing company Promote online monitoring of brands PR catastrophe turns crisis into opportunity In recent years, with the digital transformation of more and more traditional enterprises, digital marketing has also played an important role in their overall promotion strategy. Jeffrey, Director and Founder of You Find Limited, who has helped clients make successful transitions, …
Digital Marketing Firms Push Brand Online Monitoring PR Disaster into Opportunity Read More »
According to the Hong Kong Trade and Industry Department, in March 2017, there were about 320,000 small and medium-sized enterprises (SMEs) in Hong Kong, accounting for more than 98% of the total number of commercial units in Hong Kong, and providing employment opportunities for nearly 1.3 million people, accounting for about 46% of the total …
In late August, the HKMA granted the first batch of five SVF licences, namely Alibaba Alipay Wallet, WeChat Pay, Tap&Go, TNG e-Wallet and Octopus Easy Wallet. However, most people in Hong Kong do not have a deep understanding of stored value payments, so the popularity is far less than that of nearby areas. For example, …
Hong Kong is up to the era of going out without cash! Read More »
In recent months, an Air China passenger plane almost crashed into a mountain, and the incident cannot help but remind people of a similar incident last year when the Shenzhen Airlines passenger plane almost crashed into the Big Buddha. In the face of a similar “public disaster”, the two airlines have chosen different ways to …
The marketing implications of the crisis management of the two major airlines Read More »
I was fortunate to be invited by Google to attend the “Understand Digital Marketing & Analytics in a Day” seminar co-organised with the University of Hong Kong to share with the audience some cases I have done in Hong Kong, so that you can have a deeper understanding of how to make use of online …
In the previous article, we discussed the importance of Social Media Monitoring. Let’s continue with this topic and discuss further about how to manage a brand’s reputation on the Internet. To manage one brand’s online reputation well, there are three steps to begin with. The first step is 『monitoring』 which can help find out the …
How to manage brand reputation online effectively Read More »
In the previous article, we discussed the importance of social media monitoring, and this time we will continue the discussion in the previous part about managing a brand’s online reputation. To manage brand reputation on the Internet, we need to start with three steps: first, we need to start with doxxing (Monitoring) to find out …
How to effectively manage your brand reputation on the web Read More »
IT career talk CIO、IT professionals, IT entrepreneurs and academics will share some hands-on experience, from resume writing skills, introducing the latest and most popular IT jobs and path of getting into the industry, professional training, as well as startup experience and fund raising ways-will share all in the talk! Career talk topics: 10:30-15:15 Perspective of …
Panda is a native of Hong Kong, and his first trip to the mainland was when he was sent by the Hong Kong headquarters to a Beijing subsidiary on a business trip. One of the things that Panda often hears during this trip is to find Du Niang. Panda has been confused for the past …
Baidu knows that “Du Niang” has become indispensable to life Read More »
Recently, Mannings has caused controversy among many netizens because of the fact that he “still filed a complaint when the cleaner’s mother-in-law mistakenly took the stamps”. Afterwards, Mannings responded on its Facebook page, saying that the case had entered the judicial process and it was inconvenient to comment, and that he respected the spirit of …
In this new age of social media, PR marketing must be both sensible Read More »
Under the influence of globalization, the news and PR events of the same brand in different regions will affect each other, and the so-called whole body is involved, and the relevant information of the brand in any country cannot be ignored. Before posting any advertisements and messages, you should pay attention to the latest news …
Monitoring brand messaging is becoming more global Read More »
Thank you all for your enthusiastic support! This free seminar by YouFind x SocialMind attracted many PR and corporate communication professionals. We believe everyone now has a better understanding of the importance of Social Listening, helping brands prevent PR crises and align their promotions more precisely and strategically. Thanks again to everyone who attended and …
Following the growing popularity of electric vehicles, it is believed that the next wave of disruptive innovation in the automotive industry will be driverless cars. Recently, Uber started testing driverless taxi services in the United States and invited 1,000 citizens to experience the service. Many people have a misunderstanding that the advantage of “unmanned driving” …
Nowadays, whether it is your mobile phone or computer, you may have all kinds of informative data. Gathering sand into a tower, these huge amounts of data can become big data, providing merchants with accurate development direction and obtaining greater profits. Because of this, big data has become one of the most valuable commodities in …
Time flies when you’re having fun, and just like that, another year has passed! Last Friday marked the annual extravaganza for #YouFinders — the YouFind Team Building X Annual Dinner 2019! With the company’s expansion, there arose a need for more communication and interaction among departments. Hence, this year, the boss once again invited a …
【YouFind Daily | YouFind Team Building X Annual Dinner 2019】 Read More »
【YouFind Daily | #YouFinders’ Happy Christmas】 #MerryChristmas! Time flies, another year has passed. Thanks to everyone’s hard work, our second Christmas party after moving to the new office was a huge success, with You Cafe bustling with excitement. It seems like we’ll be looking for a new office space again soon! After exchanging Christmas gifts, …
Thank you all for your recognition! Mr. Jeffrey Chu, Director of YouFind, attended the “CEO x Entrepreneur of the Year 2018” and “Outstanding Brand Awards 2018” ceremony jointly organized by “Capital Talent” and “Capital Entrepreneur” last Friday (December 7th), and was awarded the “Outstanding Digital Marketing Strategy Brand” award! 2018 was an important milestone year …
【YouFind Wins “Outstanding Digital Marketing Strategy Brand” Award】 Read More »
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