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Hong Kong companies are going through a grim time, and both small and medium-sized enterprises (SMEs) and international enterprises, especially those that have been stereotyped as political, will be greatly affected. Nowadays, with the rapid development of technology, netizens have divided stores of all sizes into “yellow” and “blue” colors, and even made mobile phone …
“Political color” is involved in business, how should you deal with yourself? Read More »
With the proper management of big data, it is possible to understand the habits of consumers and competitors and carry out targeted marketing strategies. However, many companies do not have access to big data, or fail to make good use of it, and end up with no data but no analysis. Digital Audit can effectively …
Harness the big data of Digital Audit to create limitless opportunities Read More »
Image source：hket With the outbreak of the Sino-US trade war and the impact of major political challenges faced by Hong Kong, Hong Kong’s economic development has not been as stable as in previous years, and the business environment and consumption atmosphere have become more stringent, with the government announcing that the economic growth in the …
Digital transformation is a new opportunity to break through the economic dilemma Read More »
Earlier, a mobile game “Traveling Frog” was very popular in China, Taiwan and other places, and Hong Kong has also formed a craze, Chinese players alone have exploded more than 3.5 million downloads in a month, and many media have rushed to report. In fact, the game content of “Traveling Frog” is very simple, the …
The importance and power of Digital Marketing Things are changing every second in Information Technology Industry. In 21st century, the enhanced digital products have created a brand-new living style. In the past, people tend to enjoy watching TV while they are having meals. For now, mobile phone has entirely replaced TV and can do even …
As mentioned above, the future trend of influencers will gradually shift from hot key opinion leaders (KOLs) to micro-influencers. But it is undeniable that KOLs are still sought after and looked forward to. Earlier, a survey interviewed hundreds of children, and nearly forty percent of the respondents expressed their desire to become KOLs, hoping that …
After a tumultuous year, businesses must understand the top three marketing trends for 2020 to seize the golden opportunity to rise to the occasion and win more business. Market 1: Video Marketing is the most popular marketing strategy According to an analysis by Smart Insight, a marketplace learning platform, 83% of marketers in video marketing …
Top 3 Marketing Trends for 2020 Win more business Read More »
A digital marketing model is a marketing model that can carry all businesses. Even if others plagiarize, there are ways to continue to change it, and even get better. But it’s important to note that what works in someone else’s business doesn’t mean it works in yours. And if the digital marketing model is not …
在互聯網尚未普及的時代，資訊的傳遞非常「單向」，我們接觸的資訊來源主要是大眾媒體──消息經由記者接收、由記者進行消化、整理、報道，再傳達至你與我。然而，在當今的世代，資訊不單不是單向，有是「多面向」，有如蜘蛛網，你我他可以獨立連結，也可以以群組的方式地集體連繫。從群眾的角度而言，當中尤其由 KOL（Key Opinion Leader，關鍵意見領袖）扮演著舉足輕重的角色，KOL 對在社交媒體所發表的評價，不單是吸引無數跟隨者的眼球，更影響很多人的消費決定。不難明白的是，很多品牌管理者、廣告商，現在都力求找到優秀的 KOL 以達致廣告的效果。 那麼，一位優秀的 KOL 該具備什麼條件？知名度高就一定有影響力嗎？其實不然。知名度和影響力，兩者都是重要的指標，然而，兩者未必有正比的關係。 一個知名度高的 KOL，很可能有大量的支持者（即粉絲，Fans）或者跟隨者（Followers），但未必代表這位 KOL 可以影響他們的消費決定；反之，一個具有強大影響力的 KOL，可能他算不上是街知巷聞，但他的一小撮的支持者對他可是亦步亦趨。 揀選 KOL 的質與量指標 再深入一些去想，行銷人員在評核如何選擇合適的 KOL 時，該考慮什麼因素？憑藉著我們團隊所累積的經驗，在此分享一下在選擇 KOL 時需要考慮的因素。 第一，質量上（Qualitative）的指標。 我們會視乎內容切合度（Content Affinity），當中我們會經常參考的有 4 個指標： 1.相關性（Relevancy） 我們會首先看該KOL是否該產品的使用者，有否寫網上資訊（Feed），他/她本身的專長是否與該行業 / 產品有關。 2.外貌及品味（Look & Style） 在這方面，香港人的確較為膚淺，這因素對消費者而言都相當重要，我們都會看KOL在互聯網上是否表現出吸引觀眾的外貌和品味，也看他/她的言論有否正面的能量？還是較情緒化或被動？這些都是很重要的因素，因為他外貌和品味關乎到他是否與該品牌切合。 3.語氣及行為（Tone & Manner） 從 KOL 的網上發佈，我們會看看 KOL 如何用字？ 當他描述產品時，當中的用字是否切合品牌的需要？當中的語氣又是否能夠吸引（Engage）目標客戶群（Target Audience）？因為在網上，有些 KOL 有時說話較為輕佻或偏激，而如果品牌的目標客戶群是比較成熟穩重的話，這 KOL 的切合性就值得存疑了。 4.經驗（Experience & Voice） 我們會看 KOL …
If you want to do a good job in website publicity, you must first know yourself and know your opponent, you must first observe the better websites in your peers from the perspective of a user, understand and observe the structure and practicability of their official websites, whether it is very convenient in practical applications, …
Teach you how to do a good job of website promotion Read More »
Every company’s official website hopes to convey more corporate information to the Internet that browses the web, including its own corporate culture, products and services. This requires the web design of the official website to be very well done, and then optimize and innovate the details on the basis of meeting the habits of most …
Why should you do website analytics? Numbers are always specific, and only a careful quantitative study of the website can give a better understanding of the visitor’s profile. The interests of the interviewees and the size of the needs play a leading role in the realization of business goals. In order to promote consumption and …
Discuss the need for website analysis to keep pace with the times Read More »
Network publicity is to let more online friends know about the products or activities they want to promote through the Internet, which is a form of Internet promotion. Let’s take a look at the common means of online publicity. First, the method of borrowing momentum can be adopted. The scope of this borrowing is relatively …
Network marketing is the use of the Internet by enterprises for marketing, which is the continuation of network promotion. The use of the Internet for marketing, like ordinary marketing, is for the purpose of achieving corporate profits. But online marketing is not online sales, it is not the same as e-commerce. So, how can businesses …
The biggest feature of the major social media platforms on the Internet is that the user stickiness is very high and the interaction is also very strong, but it must be clear that the social media platform is only a platform for marketing, and the main purpose is to attract target users to participate in …
Tips on how social media platforms should be marketed Read More »
Baidu as the largest Chinese search engine, Baidu SEO is very important. Baidu SEO optimization is to make the website have a good ranking on Baidu. Baidu’s optimization is more difficult than Google’s, and I will introduce to you how to do Baidu SEO below. 1.there must be good content What Baidu wants is your …
Website SEO is all about search engine optimization, which improves a website’s ranking on search engines. Below I can introduce a few tips about website SEO, I hope those who are interested can learn it. 1. Optimization of website structure The optimization of the website structure is beneficial to the user’s search engine and can facilitate …
What are the tips for optimizing the structure of the website Read More »
Only when the website is continuously optimized and innovated to ensure more and wider hot keywords can it bring more and more visitors, starting from the most basic visitor traffic click-through rate, attracting more attention at the lowest cost, and better promoting the sales of tangible products and intangible services. This is the need for …
The promising significance of Google seo development Read More »
Nearly 80% of the traffic to every website comes from search engine websites, so if you want to increase your website views, you must rely on SEO promotion efforts. Generally speaking, SEO promotion involves two aspects: internal optimization and external optimization. Internal optimization It refers to the optimization of the website title, keywords and website …
In order to let readers know more, I interviewed the Hong Kong Young Women’s Christian Association (HKYWCA) and the Asbury Methodist Social Service to analyse the development and needs of these NGOs in digitalisation. #6.1 Hong Kong Young Women’s Christian Association For large organizations like the Hong Kong Young Women’s Christian Association (HKYWCA), which has …
Digitalisation demand from non-governmental organisations Read More »
In Hong Kong, and even in the world, Yahoo accounts for a relatively high proportion, but there are many search engines on the market, what is the difference between each one, and what kind of difference can be made between products? First of all, Yahoo SEO is mainly a professional term for professionals in online …
Network propaganda is the use of the Internet for publicity, now we are using the network every day, the network has a wide coverage, can help us to carry out effective publicity, the following I will be further introduced, teach you to know it. 1. Methods of online publicity activities 1. You can promote your …
First of all, pay attention to the product brand logo, advertising slogan and specific brand style displayed on all social platforms. It is necessary to customize a unified style, and then make pictures of different specifications according to the picture and text format requirements of different social platforms, and ensure that the brand identity is …
What aspects should be paid attention to in social platform promotion Read More »
The spread speed and expansion radius of the Internet are staggering, relying on the Internet and e-commerce websites as the carrier, so that many enterprises have tasted the sweetness. As a result, a large wave of websites have sprung up like mushrooms after a rain, flooding the already chaotic market, and now, the entire market …
E-commerce sites should find the right positioning and don’t lose themselves Read More »
Turn on the search engine and promote the content of the platform enough to dazzle you. Network promotion is a kind of publicity for tangible products and even intangible services by e-commerce personnel, which is displayed in the form of the network, attracting recipients with colorful graphic or video content to achieve the purpose of …
The competition of the network promotion platform is the embodiment of the spirit Read More »
First of all, the promotion of the discussion forum should screen out the discussion area with high popularity, people have a herd mentality, there are many people to squeeze there, the popularity of the discussion area is the key to determine whether your post can become popular, as long as the post is popular, there …
Overturn the cumbersome website building procedures, escape from the shackles of specialization, a number of “simple, personalized, practical” based website building platforms have arisen, they are “unprofessional” for us, to provide more “professional” website building services. What if you only know simple and common code tags, even if you don’t know anything about web design, …
The website building platform should be people-oriented, supplemented by personality Read More »
Today’s social platform can be described as strange, but it can meet people’s various needs, and a social platform can help enterprises and businesses win more potential customers, and can also help enterprises to carry out better network promotion, so this design platform is very popular with enterprises and businesses. However, in order to have …
Social platforms serve to provide better opportunities Read More »
The first thing a great online advertisement should do is to accurately describe the content of the advertisement. It is necessary to have a very clear goal, and convey this goal to the majority of consumers through pictures, words and colors in the advertisement. In addition, you should also establish a correct brand image for …
Yahoo seo is of course also imperative. For this once well-capitalized Internet company, we might as well look at it objectively. Yahoo search engine has always paid attention to high-quality, original, professional, special and meaningful online content, and will give very strict checks and punishments to plagiarism and cheating web pages. In this regard, other …
Brand promotion is an important part of the process of establishing and maintaining brand influence, which can fully demonstrate the value of the enterprise. There are many ways to promote at the same time. Like network strategy, promotion strategy, service strategy, etc. I will introduce it from several aspects, I hope it will be beneficial …
Participants in the Internet include its management researchers, active investors, and passive recipients. Active investors are mainly merchants, who will adjust their tangible products and intangible services according to the interests of passive recipients, but instead of passively pandering, they will change the consumption structure according to local conditions, introduce brand concepts, and let more …
Network promotion is to carry out the publicity of the enterprise through the network, so as to bring the traffic of the web page to the enterprise, etc., in order to improve the visibility of the enterprise and establish the external image of the enterprise. The promotion of the network plays an important role in …
1. Programmer This is one of the most basic professions in the IT industry, and the main responsibility is to write code in the main process language. 2. System Analyst This is a derivative profession of programmers, and system analysts are required to be able to write programs, but their job is to divide a …
Analysis of various occupations in the IT industry Read More »
When it comes to SEO, what’s the first word that pops into your head? Is it “sending backlinks” or “updating articles”? Whether you are a rookie or an industry expert, you have to go through sending external links and writing articles on the road of SEO, although you despise external links now, but you were …
The host in Hong Kong is similar to the host in overseas, and they can be exempted from filing, so what is the impact of the Hong Kong host on the optimization of the Hong Kong website? From the point of view of spatial characteristics Hong Kong hosts are exempt from filing. However, if it …
What is the impact of hosting on website optimization in Hong Kong Read More »
There are many Hong Kong SEO companies that are specialized in search engine optimization, which can help the company’s website rank high on major search engines and stand out, and Hong Kong is a modern city with a very high degree of international contact, so these Hong Kong SEO companies also have a large number …
Choosing a Hong Kong optimisation company makes you an industry leader Read More »
Network marketing should do a good job in five aspects of positioning Product positioning This aspect refers to the correct positioning of the specific product image, what are the main products, and what are the similar competitors in the market, and whether it can be continuously marketed are the key to positioning. Target customers The …
Network marketing should do a good job in five aspects of positioning Read More »
Presumably, many webmasters have encountered such a situation, that is, some keywords have been optimized off-site for up to half a year or even a year, but they have never achieved the desired effect. But when it was put on the homepage of the website as a keyword for a while, its ranking suddenly went …
Placing keywords correctly can quickly improve rankings Read More »
Having professional Internet analysis software is just a lack of understanding of the various situations where the Internet is abnormal. It is important to know that network analysis is not something that can be easily done by relying on a single piece of software, but usually includes the basic work of quickly finding and troubleshooting …
Briefly describe the importance of network analysis Read More »
Some companies have their own enterprise stations, but because of the lack of promotion and marketing methods, the traffic of the enterprise station is very small and the popularity is not high. In order to market your own products, you have to choose a well-known and high-traffic platform station, and market yourself with the help …
How to build a strong corporate image with a platform station Read More »
Hong Kong is also a part of the modern Internet, and it does not have any uniqueness in itself, but it involves more web engines than mainland China and other regions in terms of website optimization. Hong Kong is an international metropolis, and this concept is put into the Internet industry, which means that websites …
How to do a good job in Hong Kong website optimization Read More »
Google SEO translated into Chinese is Google optimization, Google optimization is for Google’s search engine search results optimization, it refers to the website ranking rules according to the Google engine website ranking rules for website planning, web page design, to ensure that the website from the content, structure, links and other aspects of the Google …
There are always webmasters who complain that “the visitor’s stay time is too short and the bounce rate is too high”, which is a headache. Too high a bounce rate directly affects the conversion rate, while a low conversion rate directly leads to too few orders and little profit. Therefore, if you want to retain …
Improving the customer experience on your website You’re half the battle Read More »
The better the SEO optimization effect of the website, the higher the ranking of the website in search engine search, the higher the user experience and effectiveness, and therefore the greater the commercial value created. Website managers and researchers must grasp and control the data update in a timely manner, continuously enhance the marketing effect …
The role of the Internet is very large, enough to transmit some information to all over the world, so as to improve the visibility of their own enterprises, and also to establish their own web pages, a good promotion of their own corporate brand and corporate image and corporate products, so that enterprises can be …
Establishing a corporate image is the top priority of enterprise development Read More »
The data collected includes almost all of the data collected from website traffic reports, email response rates, direct mail campaign data, sales and customer data, user performance data such as clicks on heat maps, or other custom demand information. Website analysis is very helpful for enterprises, the calculation of the value of website visitors is …
What are the benefits of web analytics for businesses? Read More »
P> network publicity, as the name suggests, is to use the network as a big platform to carry out promotional activities, from the country to individuals, tangible products and even intangible products are vigorously promoted, with the help of the Internet throughout thousands of households, the superiority of large cities and small counties, produce a …
The online propaganda model is effective publicity Read More »
With the transformation of the commercial society, there are more and more employees, and more social elites have chosen this platform as the carrier of their own survival. Different people, different ideas, different products and services, and different competitive situations are all promoting the diversification of network marketing. First of all, the people who are …
If you want to make a good website, it is a very crucial step to direct traffic to the website, so that others know that you exist in order to have a chance to succeed, if others do not know your existence, then the website itself does not have any meaning. It is an optimal …
SEO optimization helps the development of the website itself Read More »
2a. The Evolution of Marketing: From the 4Ps to the 8Ps Traditional marketing talks about 4Ps, 4Ps emerged in the 70s of the last century, relying on computers to do analysis, the elements are: 1.Product 2.Price 3.Place 4.Promotion In the 80s, the service industry became 8Ps, the elements of which are: 1.Product 2.Price 3.Place 4.Promotion …
If you ask what is the most valuable in the era of network marketing, the answer can only be “creativity”, good creativity is like a heart booster, a needle down to make the network boil, and it explodes in an instant. How can creativity be done without a boost? Mobile networks can help. The so-called …
Creative + mobile allows you to play with online marketing Read More »
Knowing some Google SEO tips can help you achieve great results when it comes to advertising. Below, I will provide you with a few tips to help you understand the characteristics of Google-optimized websites. You need to create a theme for your web page The page title you create must be precise, clear about the …
There are many ways to promote network promotion, among which free website promotion is some discussion forums, SNS, exchange links, blogs, microblogs, WeChat and other new media channels. To carry out network promotion, its carrier is the Internet, and without the promotion of the Internet, it is not network promotion. Network promotion includes four aspects, …
In the past, there were very few enterprises that carried out marketing and promotion through the Internet, and the developed countries abroad used Internet marketing to promote enterprises more than China, although Hong Kong’s Internet began to develop relatively slowly in China, but after more than ten years of development, Internet propaganda has gradually matured …
Baidu, a search engine tool, can have such a large market value and such a loud reputation has an unusual connection with its SEO, in other words, they are mutually influential, win-win and mutually beneficial, Baidu SEO is the trend of the situation, the need of the times. In the process of fierce competition in …
You may have signed up for one or twenty blogs, only to find out that none of them have visibility or even traffic after a while, and that’s a sad thing. What is a blog created for? The answer is traffic and popularity. If your blog doesn’t have these, you’re failing. So, how to create …
As a top Internet company, Baidu has captured more than 80% of the market share in mainland China and is a powerful company in the world. Making proper use of Baidu’s various search functions can increase a lot of product promotion advantages. If you want to do a good job in Baidu search, or even …
In the modern society, if you want to do a good job in the promotion of a brand, the use of the Internet is indispensable, especially the use of various search engine website optimization functions, which is a very direct way to expand brand influence. If you want to do a good job in brand …
Website analysis is to analyze the behavior of visitors to a website, through the analysis of the enterprise to obtain information about the web page, so as to better business layout, to help enterprises understand how to expand click traffic, in short, to help enterprises understand or improve the impact of enterprises to visitors. So, …
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