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As one of the world’s largest search platforms, Google covers more than 200 countries around the world, has 132 international languages, and accounts for more than 81% of the world’s search traffic Therefore, if you can display your website or brand on Google, the exposure and click-through rate are undoubtedly very high, so doing a …
Google Overseas Promotion makes it easy to achieve global marketing without leaving home Read More »
SEOer knows that doing Google SEO ranking optimization is not an overnight thing, but a long-term work, which needs to be continuously optimized and accumulated, and finally there will be a good ranking! SEO rankings will change every day, because competition is everywhere, you are slack, others work hard, other people’s website rankings may surpass …
Google SEO Ranking Optimization Process How to Maintain the Stability of Google Rankings Read More »
In the first half of 2020, global enterprises were shrouded in the shadow of the epidemic, and many of them switched from offline to online word-of-mouth marketing, which highlighted the importance of social media marketing. Today, Youyihua will share with you three suggestions for online word-of-mouth marketing on social media, let’s take a look~ Point …
In 2020, do a good job in online word-of-mouth marketing, and make three suggestions Read More »
Under today’s Internet trend, foreign customers generally use the search engine Google to find information, and people are also accustomed to looking for the information they need through the search engine. When your peers are doing Google network promotion, if you haven’t started yet, it means that your peers have surpassed you on the Google …
When many foreign trade enterprises establish independent sites, they often only pay attention to whether the website style is close to the European and American styles! and ignore whether the website architecture and code meet the requirements of Google SEO! Problems that need to be paid attention to in the early stage of foreign trade …
Independent Foreign Trade Enterprise Site 7 Tips for Google SEO Optimization Read More »
SEOers should be very clear that content optimization is a very important part of the whole SEO process, and in the process of Google SEO optimization and promotion, content optimization can not only create authoritative content and credible reputation for the brand, but also get better rankings! In previous cases, Youyihua’s customers have even doubled …
SEOers will always discuss some of the influencing factors of Google SEO ranking after dinner, although we all know that website content and website external links are very important, but often we do a good job in the case of website content and external links, the ranking will still decline or be unstable, although we …
Do you know all the 24 Google SEO Search Ranking Factors? Read More »
Friends who understand Google SEO optimization know that if a foreign trade company wants to promote its brand and services to the world, then Google, which occupies 90% of the global search engine market, is the best channel that must be selected, and if you want to achieve the highest ROI at the lowest cost, …
As the largest social platform abroad, the traffic effect brought by Facebook cannot be underestimated, and in 2020, Facebook will still be the most important advertising platform in overseas network promotion! We believe that everyone has a common goal when running Facebook ads: to optimize the click-through rate of the ad and give the ad …
In addition to obtaining Google organic traffic through Google SEO ranking optimization, the other thing is off-site drainage! Although in the previous article “Google Ranking Optimization and Promotion Guide: Do a Good Job in 3 Aspects and Rank Must Be Good”, Youyihua has mentioned on-site SEO optimization and off-site SEO optimization, but it is only a …
As we all know, in the process of Google’s overseas promotion, social media marketing accounts for a very high proportion, especially affected by the epidemic in 2020, the foreign trade industry uses traditional exhibitions, platforms and other forms to discover customers is no longer applicable, how to discover customers through new channels is an urgent and …
If you want to do Google SEO optimization to get good rankings, you don’t need to have a complete and clear SEO ranking optimization plan! Today’s Youyihua Google Ranking Optimization Guide will focus on several aspects: Google Ranking Optimization Structure Layout, Google SEO On-Site Optimization, Google SEO On-Site Promotion, etc.; We will explain how to …
How can foreign trade enterprises and brands do a good job in overseas network promotion? It has always been a topic of concern in the foreign trade industry! As we all know, overseas network promotion is one of the important channels for foreign trade enterprises and brands to expand overseas markets. Today, Youyihua will share …
How to do overseas network promotion for foreign trade brands in 2020? Read More »
As we all know, affected by the epidemic, many countries or cities have implemented the measures of lockdown, the implementation of this measure, directly led to the offline consumer market (shopping malls, restaurants, cinemas) and other serious blows, and even many stores directly closed down, facing the huge impact of the epidemic, compared with offline, …
As a user-generated content-driven platform, YouTube has nearly 2 billion registered users worldwide, making it the short-form video platform with the highest monthly active users. At the same time, YouTube is also the favorite social platform of the younger generation, and in a recent survey, YouTube bloggers have become a career that young people aspire …
As the video creation and live-streaming e-commerce ecosystem reaches full maturity in 2026, “Influencer Marketing” has evolved from a mere numbers game into the core engine for a brand’s overseas growth. However, behind the booming market lie numerous pitfalls: fake followers, inflated engagement data, and PR crises caused by brand-influencer misalignment occur frequently. For business …
2020 is destined to be an extraordinary year, all walks of life are facing severe tests, brand going overseas has become a breakthrough for many enterprises, what opportunities will enterprises usher in? On June 17, 2020, 36Kr and Twitter jointly held a CMO summit titled “Riding the Wind and Waves, Leading the Future” to discuss …
With the development of the mobile Internet, it also provides greater opportunities and markets for overseas enterprises, through mobile Internet digital marketing, it will no longer be difficult for corporate brands to go overseas, for enterprises with brand plans to go overseas, it is completely possible to expand the influence of the brand to overseas …
With the acceleration of Internet globalization, Chinese brands have set off a wave of “sailing to the world”, and more and more outstanding enterprises choose to go abroad to find more incremental markets, but how can they accurately reach a large number of overseas target users with their products and brand information? It is a …
How to use Google SEO optimization for enterprise websites to develop overseas markets Read More »
With the advent of broadband upgrade and the advent of the 5G era, social media marketing is gradually occupying a leading position, video marketing with strong visuality, fast pace of information transmission and other unique advantages, in the Google network promotion plan of major enterprise brands, video marketing is used as the mainstream marketing strategy, …
Foreign trade brand overseas marketing YouTube video marketing cannot be ignored Read More »
Snapchat is a social media platform derived from camera applications, which is widely popular among young people because of its cool function of “burning after reading”, and has become one of the most active leaders among many foreign social media platforms. With the advent of the global mobile Internet era, many foreign trade companies are …
In 2020, as the coverage of “Internet +” is becoming more and more extensive, social media marketing is becoming increasingly popular, for foreign trade enterprises, social media marketing is one of the important channels for overseas network promotion, especially in 2020, which is affected by the epidemic in the bleak situation of offline physical business, …
Affected by the epidemic, the offline marketing activities of foreign trade enterprises have been generally affected, and the opportunities for face-to-face communication with customers have been greatly reduced. When foreign trade enterprises are faced with the dilemma of order cancellation, a large loss of overseas customers, and the suspension of offline exhibitions, some companies seize …
In the process of foreign trade enterprise brand going to sea, the establishment of overseas independent sites is an indispensable link, on the one hand, foreign trade enterprises can display products through the enterprise site, on the other hand, they can also accept customer inquiries, so more and more foreign trade enterprises realize the importance …
Under the epidemic, the foreign trade industry has suffered severe challenges, and many small and medium-sized enterprises are even facing the risk of bankruptcy, in order to seek breakthroughs, such as doing foreign trade website promotion and carrying out online marketing services is the current urgency of every foreign trade enterprise. With the spread of …
In the face of the impact of the epidemic, many foreign exhibitions are also facing cancellation and postponement, so we have received a lot of customer inquiries, the exhibition is an indispensable lifeline for those small and medium-sized enterprises, how to maintain the company’s operation after the exhibition? How do you keep your brand active? …
Today we are going to talk about an urgent question, how do we prepare for the epidemic? How do you retain overseas customers? Is there any way we can break through the restrictions of the epidemic and achieve cooperation and communication? What tools can do that? In the past, when we connected with customers, we …
In recent years, with the development of the mobile Internet, Internet consumers are getting younger and younger, the situation of cross-border e-commerce is very good, the Internet has become a bridge to connect the world, so that you and customers can reach a transaction without meeting, and it is imperative for foreign trade enterprises to …
Active marketing is the key to foreign trade enterprise brands going overseas Read More »
Today, AI technology has become very common, bringing convenience to many industries, and even bringing disruptive power to the marketing industry. AI helps marketers perform their work, enhance the efficiency of their entire marketing team, and can even harness repetitive tasks to do more with the least number of people. However, with the vast scope …
AI technology combined with social media to rewrite the fate of enterprises Read More »
Hong Kong companies are going through a grim time, and both small and medium-sized enterprises (SMEs) and international enterprises, especially those that have been stereotyped as political, will be greatly affected. Nowadays, with the rapid development of technology, netizens have divided stores of all sizes into “yellow” and “blue” colors, and even made mobile phone …
“Political color” is involved in business, how should you deal with yourself? Read More »
With the proper management of big data, it is possible to understand the habits of consumers and competitors and carry out targeted marketing strategies. However, many companies do not have access to big data, or fail to make good use of it, and end up with no data but no analysis. Digital Audit can effectively …
Harness the big data of Digital Audit to create limitless opportunities Read More »
Image source：hket With the outbreak of the Sino-US trade war and the impact of major political challenges faced by Hong Kong, Hong Kong’s economic development has not been as stable as in previous years, and the business environment and consumption atmosphere have become more stringent, with the government announcing that the economic growth in the …
Digital transformation is a new opportunity to break through the economic dilemma Read More »
Earlier, a mobile game “Traveling Frog” was very popular in China, Taiwan and other places, and Hong Kong has also formed a craze, Chinese players alone have exploded more than 3.5 million downloads in a month, and many media have rushed to report. In fact, the game content of “Traveling Frog” is very simple, the …
The importance and power of Digital Marketing Things are changing every second in Information Technology Industry. In 21st century, the enhanced digital products have created a brand-new living style. In the past, people tend to enjoy watching TV while they are having meals. For now, mobile phone has entirely replaced TV and can do even …
As mentioned above, the future trend of influencers will gradually shift from hot key opinion leaders (KOLs) to micro-influencers. But it is undeniable that KOLs are still sought after and looked forward to. Earlier, a survey interviewed hundreds of children, and nearly forty percent of the respondents expressed their desire to become KOLs, hoping that …
After a tumultuous year, businesses must understand the top three marketing trends for 2020 to seize the golden opportunity to rise to the occasion and win more business. Market 1: Video Marketing is the most popular marketing strategy According to an analysis by Smart Insight, a marketplace learning platform, 83% of marketers in video marketing …
Top 3 Marketing Trends for 2020 Win more business Read More »
A digital marketing model is a marketing model that can carry all businesses. Even if others plagiarize, there are ways to continue to change it, and even get better. But it’s important to note that what works in someone else’s business doesn’t mean it works in yours. And if the digital marketing model is not …
在互聯網尚未普及的時代，資訊的傳遞非常「單向」，我們接觸的資訊來源主要是大眾媒體──消息經由記者接收、由記者進行消化、整理、報道，再傳達至你與我。然而，在當今的世代，資訊不單不是單向，有是「多面向」，有如蜘蛛網，你我他可以獨立連結，也可以以群組的方式地集體連繫。從群眾的角度而言，當中尤其由 KOL（Key Opinion Leader，關鍵意見領袖）扮演著舉足輕重的角色，KOL 對在社交媒體所發表的評價，不單是吸引無數跟隨者的眼球，更影響很多人的消費決定。不難明白的是，很多品牌管理者、廣告商，現在都力求找到優秀的 KOL 以達致廣告的效果。 那麼，一位優秀的 KOL 該具備什麼條件？知名度高就一定有影響力嗎？其實不然。知名度和影響力，兩者都是重要的指標，然而，兩者未必有正比的關係。 一個知名度高的 KOL，很可能有大量的支持者（即粉絲，Fans）或者跟隨者（Followers），但未必代表這位 KOL 可以影響他們的消費決定；反之，一個具有強大影響力的 KOL，可能他算不上是街知巷聞，但他的一小撮的支持者對他可是亦步亦趨。 揀選 KOL 的質與量指標 再深入一些去想，行銷人員在評核如何選擇合適的 KOL 時，該考慮什麼因素？憑藉著我們團隊所累積的經驗，在此分享一下在選擇 KOL 時需要考慮的因素。 第一，質量上（Qualitative）的指標。 我們會視乎內容切合度（Content Affinity），當中我們會經常參考的有 4 個指標： 1.相關性（Relevancy） 我們會首先看該KOL是否該產品的使用者，有否寫網上資訊（Feed），他/她本身的專長是否與該行業 / 產品有關。 2.外貌及品味（Look & Style） 在這方面，香港人的確較為膚淺，這因素對消費者而言都相當重要，我們都會看KOL在互聯網上是否表現出吸引觀眾的外貌和品味，也看他/她的言論有否正面的能量？還是較情緒化或被動？這些都是很重要的因素，因為他外貌和品味關乎到他是否與該品牌切合。 3.語氣及行為（Tone & Manner） 從 KOL 的網上發佈，我們會看看 KOL 如何用字？ 當他描述產品時，當中的用字是否切合品牌的需要？當中的語氣又是否能夠吸引（Engage）目標客戶群（Target Audience）？因為在網上，有些 KOL 有時說話較為輕佻或偏激，而如果品牌的目標客戶群是比較成熟穩重的話，這 KOL 的切合性就值得存疑了。 4.經驗（Experience & Voice） 我們會看 KOL …
If you want to do a good job in website publicity, you must first know yourself and know your opponent, you must first observe the better websites in your peers from the perspective of a user, understand and observe the structure and practicability of their official websites, whether it is very convenient in practical applications, …
Teach you how to do a good job of website promotion Read More »
Every company’s official website hopes to convey more corporate information to the Internet that browses the web, including its own corporate culture, products and services. This requires the web design of the official website to be very well done, and then optimize and innovate the details on the basis of meeting the habits of most …
Why should you do website analytics? Numbers are always specific, and only a careful quantitative study of the website can give a better understanding of the visitor’s profile. The interests of the interviewees and the size of the needs play a leading role in the realization of business goals. In order to promote consumption and …
Discuss the need for website analysis to keep pace with the times Read More »
Network publicity is to let more online friends know about the products or activities they want to promote through the Internet, which is a form of Internet promotion. Let’s take a look at the common means of online publicity. First, the method of borrowing momentum can be adopted. The scope of this borrowing is relatively …
Network marketing is the use of the Internet by enterprises for marketing, which is the continuation of network promotion. The use of the Internet for marketing, like ordinary marketing, is for the purpose of achieving corporate profits. But online marketing is not online sales, it is not the same as e-commerce. So, how can businesses …
The biggest feature of the major social media platforms on the Internet is that the user stickiness is very high and the interaction is also very strong, but it must be clear that the social media platform is only a platform for marketing, and the main purpose is to attract target users to participate in …
Tips on how social media platforms should be marketed Read More »
Baidu as the largest Chinese search engine, Baidu SEO is very important. Baidu SEO optimization is to make the website have a good ranking on Baidu. Baidu’s optimization is more difficult than Google’s, and I will introduce to you how to do Baidu SEO below. 1.there must be good content What Baidu wants is your …
Website SEO is all about search engine optimization, which improves a website’s ranking on search engines. Below I can introduce a few tips about website SEO, I hope those who are interested can learn it. 1. Optimization of website structure The optimization of the website structure is beneficial to the user’s search engine and can facilitate …
What are the tips for optimizing the structure of the website Read More »
Only when the website is continuously optimized and innovated to ensure more and wider hot keywords can it bring more and more visitors, starting from the most basic visitor traffic click-through rate, attracting more attention at the lowest cost, and better promoting the sales of tangible products and intangible services. This is the need for …
The promising significance of Google seo development Read More »
Nearly 80% of the traffic to every website comes from search engine websites, so if you want to increase your website views, you must rely on SEO promotion efforts. Generally speaking, SEO promotion involves two aspects: internal optimization and external optimization. Internal optimization It refers to the optimization of the website title, keywords and website …
In order to let readers know more, I interviewed the Hong Kong Young Women’s Christian Association (HKYWCA) and the Asbury Methodist Social Service to analyse the development and needs of these NGOs in digitalisation. #6.1 Hong Kong Young Women’s Christian Association For large organizations like the Hong Kong Young Women’s Christian Association (HKYWCA), which has …
Digitalisation demand from non-governmental organisations Read More »
In Hong Kong, and even in the world, Yahoo accounts for a relatively high proportion, but there are many search engines on the market, what is the difference between each one, and what kind of difference can be made between products? First of all, Yahoo SEO is mainly a professional term for professionals in online …
Network propaganda is the use of the Internet for publicity, now we are using the network every day, the network has a wide coverage, can help us to carry out effective publicity, the following I will be further introduced, teach you to know it. 1. Methods of online publicity activities 1. You can promote your …
First of all, pay attention to the product brand logo, advertising slogan and specific brand style displayed on all social platforms. It is necessary to customize a unified style, and then make pictures of different specifications according to the picture and text format requirements of different social platforms, and ensure that the brand identity is …
What aspects should be paid attention to in social platform promotion Read More »
The spread speed and expansion radius of the Internet are staggering, relying on the Internet and e-commerce websites as the carrier, so that many enterprises have tasted the sweetness. As a result, a large wave of websites have sprung up like mushrooms after a rain, flooding the already chaotic market, and now, the entire market …
E-commerce sites should find the right positioning and don’t lose themselves Read More »
Turn on the search engine and promote the content of the platform enough to dazzle you. Network promotion is a kind of publicity for tangible products and even intangible services by e-commerce personnel, which is displayed in the form of the network, attracting recipients with colorful graphic or video content to achieve the purpose of …
The competition of the network promotion platform is the embodiment of the spirit Read More »
First of all, the promotion of the discussion forum should screen out the discussion area with high popularity, people have a herd mentality, there are many people to squeeze there, the popularity of the discussion area is the key to determine whether your post can become popular, as long as the post is popular, there …
Overturn the cumbersome website building procedures, escape from the shackles of specialization, a number of “simple, personalized, practical” based website building platforms have arisen, they are “unprofessional” for us, to provide more “professional” website building services. What if you only know simple and common code tags, even if you don’t know anything about web design, …
The website building platform should be people-oriented, supplemented by personality Read More »
Today’s social platform can be described as strange, but it can meet people’s various needs, and a social platform can help enterprises and businesses win more potential customers, and can also help enterprises to carry out better network promotion, so this design platform is very popular with enterprises and businesses. However, in order to have …
Social platforms serve to provide better opportunities Read More »
The first thing a great online advertisement should do is to accurately describe the content of the advertisement. It is necessary to have a very clear goal, and convey this goal to the majority of consumers through pictures, words and colors in the advertisement. In addition, you should also establish a correct brand image for …
Yahoo seo is of course also imperative. For this once well-capitalized Internet company, we might as well look at it objectively. Yahoo search engine has always paid attention to high-quality, original, professional, special and meaningful online content, and will give very strict checks and punishments to plagiarism and cheating web pages. In this regard, other …
Brand promotion is an important part of the process of establishing and maintaining brand influence, which can fully demonstrate the value of the enterprise. There are many ways to promote at the same time. Like network strategy, promotion strategy, service strategy, etc. I will introduce it from several aspects, I hope it will be beneficial …
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